Shoes And Clothing Enterprises In Wenzhou Actively Establish Brand Names

Contest:

Always pay high attention to

In the mid 80s of last century, the lack of daily necessities in the commodity market made the agile and keen Wenzhou people penetrate at once, so tens of thousands of them actively participated in the wave of commodity economy.

But at that time, they only considered their survival interests, but ignored the future of enterprises, and even forgot the credibility and image of a city.

In September 2, 1987, "Wenzhou leather shoes are ugly in Hangzhou city".

On the second day, the newspaper held a forum on relevant departments immediately to solicit opinions from various departments.

On the third day, this newspaper published "the leather shoes industry in Wenzhou has come to a time when it is impossible to rectify it," which has been heavily reminded of the footwear industry in Wenzhou: the alarm bell is shaking, and time waits for no one.

"Reports and commentaries are reported in succession. More and more people realize that making fake products will become a target of public criticism. The counterfeiting economy can only flourish for a while, but it is like drinking poison to quench thirst.

Only by combating counterfeiting and shoddy, can we prevent the tragedy of "having no market" if we really implement the quality.

Standing in the news catcher's point of view, Li Xuandong recalls, "in the 7 years since the fire in 1987, there has been a contest between production capacity, market share and product quality in the Wenzhou market.

As a journalist, we are always concerned about the process of this contest.

Li Xuandong said that in the past 7 years, many Wenzhou enterprises began to strengthen quality work.

"Some enterprises adopt the methods of reward and bad management to carry out scientific supervision so as to improve the overall quality of products. Some entrepreneurs go to the United States to consult and consult with ISO quality certification system experts, and invest more in technological pformation.

However, grasping quality has not yet formed a comprehensive work. It still stays in the state of headache and pain, and lacks the programmatic and comprehensive strategy.

Development:

Drum and shout for quality

After the speech of Deng Xiaoping's South inspection tour in 1992, all over the country have released their hands and feet to start their own businesses. The municipal Party committee and the municipal government put forward the strategic plan of "the second pioneering work" at the right time, and took the "quality of the city" as the main content of "the second pioneering work".

In February 1, 1994, the Wenzhou municipal Party committee and the municipal government promulgated the decision on strengthening product quality management and improving the level of economic development in our city, and established the strategy of "quality based market".

In May 10, 1994, Wenzhou held the "mass mobilization meeting of ten thousand people in cities", which set off the climax of "quality setting up the city" in the whole society.

The leaders of this newspaper attach great importance to the work of the municipal Party committee and municipal government, and report, record and publicize the work of "quality setting up the city".

"This is not only a simple conference report, but the slogan of the municipal Party committee and the municipal government mobilization meeting is" quality is Wenzhou's life, quality is Wenzhou's prosperity, quality is Wenzhou's decline ", which has caught the main contradiction of Wenzhou's economic development, and has shaken us more.

At that time, I could feel that with the momentum and strength to fight the quality battle, then a few years later, someone mentioned Wenzhou, and will never be associated with any "fake and shoddy".

Li Xuandong said with great confidence.

After the mobilization meeting, the newspaper made clear the responsibilities of all industries in the implementation of the quality of the city from time and tasks, responsibilities and obligations, and mobilized the whole society to do its best to improve the quality of Wenzhou's products.

On the one hand, our reporter began to publicize the reports of the typical enterprises. The Zhejiang Shen Ou communication company relied on technology input to become a good news for the domestic counterparts. The largest industrial technological pformation project since the founding of new China came from Wenzhou smelter million tons of zinc smelting technical pformation project, which was inspiring; on the other hand, it began to expose the fake and shoddy enterprises. Dongtou's fake fish powder, Ouhai's inferior pesticide enterprises, Ruian's counterfeit imported candy, Cangnan's counterfeit trademark logo, Yueqing's safety quality and no guarantee electrical products were exposed.

Subsequently, this newspaper actively cooperate with the "national quality 10000 miles" activities, and even led the organization of the "quality north-south" in Wenzhou, tracking the reports about the quality of products around the large and small counties.

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Practice:

Reborn in self reform

The "quality based market" is a successful practice of Wenzhou's great ideological emancipation. It has mobilized governments at all levels to do a good job in quality and standardize the market's enthusiasm. It has coordinated and closely linked the relationship between the quality inspection departments, the industrial and commercial departments and the economic work departments. It has completely improved the image of Wenzhou while enhancing the credibility of the city. It has laid a solid foundation for the brand strategy and brand development of Wenzhou.

And this newspaper is "the quality of the city" of the shouting, but also led to its overall advancement.

The commentary of May 1994, "call Wenzhou goods, start Wenzhou card" and "quality market sentiment", encourage enterprises to devote themselves to the second wave of entrepreneurship through technological pformation, so that quality consciousness is deeply rooted in the hearts of the people.

In Li Xuandong's words, this newspaper witnessed the pformation of China's quality consciousness from low to high and the process of credit from scratch to the pformation of China from a planned economy to a market economy.

In 1995, the national high quality light industrial products trade fair was held in Chengdu. 13 Wenzhou leather shoes brands were awarded gold medals, and Wenzhou products were finally proud of their quality.

Not long after that, when the director of the State Administration of quality supervision received an exclusive interview with our reporter, he gave a high evaluation of the "quality of the city".

He believes that after a year, the passing rate of Wenzhou product quality checks is higher than the province's eight percentage points.

It can be said that the "quality based market" put forward by Wenzhou first made a great contribution to the strategy of "quality and prosperity".

In May 11, 1994, the front page of our newspaper published the "mass mobilization meeting of ten thousand people in the city", thus opening up a large-scale report of "quality setting up the city".

"We want to restore the destruction and reputation of quality brought to Wenzhou at the time, and constantly arouse people's sense of quality," said Li Xuandong, a reporter who has been concerned about the quality of Wenzhou market and followed up reports.