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B2C: To Reduce Intermediate Links Is To Make Profits.

2010/7/10 9:47:00 44

At 11:06 on the morning of June 23rd, the doorbell rang and Xiao Li, who lives in Zhongshan North Road, Hangzhou, excitedly opened the door.

As she expected, three boxes of fruit, such as Myrica rubra and lychee, were ordered on the Internet last night.

Speaking of

online shopping

Many people will first think of some professional online shops under the name of C2C platform.

However, for some time, shopping websites launched by commercial enterprises have gradually entered the view of people in Hangzhou City, and the corresponding entrepreneurial tide is also surging in Hangzhou city.

Unlike online shops based on the C2C platform, the industry calls business enterprises to sell products and services directly to consumers through their own websites, which is called B2C mode.

"B2C" secretly fight "C2C"

Xiao Li is a part-time online customer service in a C2C clothing shop.

Because of her professional relationship, she always prefers to buy things online.

"B2C shopping website is sold directly to consumers by enterprises directly, and has a certain strength, and most of them support cash on delivery.

Especially for expensive items such as cosmetics, designer clothes and so on, B2C website is more reliable.

Speaking of online shopping experience, Xiao Li said.

It is precisely because of such a group of customers such as Xiao Li, in recent years, many B2C websites have emerged in Hangzhou city.

Among them, there are professional selling, cosmetics, household appliances, digital products, and agricultural and sideline products.

Not long ago, intime department store announced that it wanted to test water online shopping, and Yintai network plans to go online in September.

Talking about the reasons for investing in B2C website, Mr. Liu, the online shop owner who sells daily necessities, told reporters: "we have been doing C2C online for a while, and now we feel like this shop.

Renovation

Similar style, the number of sellers is also very large.

image

It is hard to show strength and individuality.

In contrast, the B2C website of their own enterprises can better reflect the strength of the enterprise and benefit the long-term development of the e-commerce field.

So, we are going to make a B2C shopping website.

Reporters noted that at present there are many well-known B2C websites in China.

However, many people still love C2C shop.

In their view, shopping on the C2C platform has become more customary, and the third party shopping platform can be used. Transactions are also safer.

To reduce intermediate links is to make profits.

C2C and B2C, who will win the two mode, there is no conclusion in the industry at present.

However, because of the high cost of store rentals, Internet based e-commerce is eroding the market share of ordinary physical stores.

Data show that China has over 100 million users of online shopping.

In 2009, the volume of e-commerce pactions in China exceeded 3 trillion and 600 billion yuan.

However, compared with small C2C shops, the difficulty of B2C website entrepreneurship is obviously greater.

First of all, unlike the online shop based on C2C platform, B2C must let consumers know their web addresses before anyone can browse them before they can do business.

Therefore, how to improve the popularity of websites is a problem.

In addition to the factors of popularity, warehousing and logistics also take a lot of thought.

Under normal circumstances, enterprises have their own B2C website, then the website must be rich in the variety of commodities.

In order to deliver goods in time, there must be a certain amount of cash reserve, or even a delivery person.

As a result, the cost of investment is naturally high.

The reporter understands, the investment amount of domestic B2C website has reached hundreds of millions of yuan.