Enterprise Strategy Marketing Strategy Wins The Market.

In October 6th, what is the trend? Sun Tzu's art of war said: "the disease that irritable water, as for those who do not drift, the potential is also."

Marketing is attracting the attention of the eyeball and fighting for interests. In essence, it is a "bloodless war". It also needs to learn from the art of war, break the stereotypes, innovate vigorously, and win by "surprise".

"The art of war of Sun Tzu", the ancient book of wonders, said: "all the wartime people are in harmony with the Clipsal.

Therefore, those who are curious are infinitely like heaven and earth.

When fighting with soldiers, they always win the battle with the right soldiers.

Therefore, those who are good at winning the game will have endless changes in their tactics, as endless as the universe, and run like rivers and streams.

"Sun Tzu" is saying: "good fighters, seek for the potential, do not blame people."

It belongs to the important category of China's strategic thinking, and it refers to a kind of waiting state that is formed in the specific time and space.

Liddell Hart, a British strategic theorist, once said that the real purpose of strategy is not to seek combat, but rather to seek a strong posture.

It can be said that strategy is to a great extent around the "potential" chapter.

Ms. Tan Xiaofang, a famous marketing expert, talked about the trend through some marketing cases and events.

If we want to achieve good results in marketing, we must be good at using all kinds of means.

For example, the advertisement of Vanmel's candy company has always been very magical. For example, the shadow of the hand can put the candy on the table into a friend's mouth. The climber can stand upright on the cliff and even make a hand to eat the candy.

Based on people's curiosity, Martell has planned two very effective activities. One is to let netizens discuss how the ads are made in the forum. One allows users to create their own fantastic hallucinations by video, pictures or words. The huge prize has greatly stimulated the participation of netizens. The number of fans of the number of men's team is over 50 thousand, and the number of forum visits is over 7 million.

The advertising word "really Mentos!" is equated with very fun and amazing and is widely spread among young people.

The purpose of building a fan group is to gather the same hobby and the same user together. The enterprise affects the group through activities and opinion leaders. It will solve the problem of the product, guide the members to share their feelings, and finally get the good effect of the marketing.

We must seize power.

Tan Xiaofang stressed: we must study the overall situation of our strategy in marketing.

Even if a mortal can accomplish great things, life is curled up and withered, even if a great man can face failure. There is an old Chinese saying: those who are in power are prosperous and those who turn against them are dead.

This is an everlasting truth. There are laws in all things. Those who violate the law of homeopathy have little chance of success.

Prosperity is the maxim of all successful people.

There are potentials in everything: Law and strategy.

There is a certain rule in the development of the industry. As a bank manager, you must understand the rules, grasp the rules, make use of the rules and move along with the trend, and then understand where you are now, and know where the future competition of the industry is, so that you can understand what you should do at present.

Strategy is science and art. It requires great vision and great realm.

Only by standing at a higher altitude can we not be afraid of the clouds.

In the battle of market competition, enterprises can only take advantage of themselves before they can start to compete.

Therefore, enterprises without potential need to be motivated, and those who are powerless to take advantage need to take advantage.

After Kongming came out of the cottage, he was very good at creating momentum, borrowing strength and using potential.

When Liu Bei went to Jiangdong to recruit his relatives, Zhao Yunling and Jingzhou accompanied the soldiers to the South Xu, and that was Kongming's plan.

Its purpose is to create a kind of public opinion that is hot and bustling.

In modern terms, this is not only a sign of "safety" but also a sensational effect.

As a result, this sensational effect stirred up the false play of Qiao Guolao and Wu Guotai, Sun Quan and Zhou Yu, and forced him to go on singing. Finally, Liu Bei won Mrs. sun and saved Jingzhou.

Business Wars also need momentum.

A newly opened enterprise, a new product that has just been listed, is known for its low popularity. Enterprises need to build up their popularity to enhance their popularity.

It is also considered that strength is a strong force, and the artificially rebuilt trend is nothing but a flowery and embroidered leg. This view is biased.

Strength is natural, but strength should also be recognized by consumers, which will create a sense of identity and trust for enterprises. Therefore, it is quite different from making a difference.

It is no longer an ordinary thing for an enterprise to move.

If we do not create momentum, the passers-by can not see and build up momentum, which may cause a strong sensational effect of psychological impact.

Shi Yuzhu, founder of brain platinum, said: "rather be scolded, and be remembered! Do not die, or rather die!" Zhong Dandan, chairman of farmer Hill spring, said: "in the era of attention, enterprises are not going to be a mummy."

How did "grass roots" Obama win the support of millions of voters through the network campaign? How did the "best job in the world" orchestrated by the Queensland Tourism Board of Australia encourage global attention? The attention of marketing campaign made the brand war famous. In an era of attention, nothing is more powerful than driving public attention and public opinion.

The success or failure of a brand often depends on how the brand carrier effectively grasped the hot spots of the society, guided the public's attention, guided the public opinion of the society, and promoted a good development environment for the development of the brand, so that the brand became a blockbuster.

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Marketing case 1

The case of X O brandy produced by Hennessy company in France in the mainland of China is similar to that of Zhao Yunnan.

China has a long history of wine culture, and there are many famous Chinese liquor makers, and China loves its cups.

Hennessy, France, believes that many varieties of Chinese wines and large output, and the introduction of brandy will not threaten China's famous liquor manufacturers, but also play a role in regulating the liquor market.

In June 1991, Hennessy's four mast white boat with 5 cases of brandy arrived at the Shanghai ferry terminal after 8 months of sea voyage.

In Shanghai, they invited the traditional Chinese lion dance and drum band to open their way, and spent five dollars on the promotional activities of jazz bands and fashion models at the pier and the Star Garden Hotel in.

Since then, this expensive wine has opened the door to the Chinese wine market and has been placed on the wine cabinets of various cities.

Marketing case 2

IBM company designs the corporate image through the CI design, becomes the "blue giant" trusted by the American public, and occupies the leading position in the computer industry of the United States.

In 1970, the Coca Cola Co of the United States introduced CI, innovating Coca-Cola logo all over the world, forming a "temptation".

There is no fixed pattern in the trend of development. The environment is different, and the way of making a difference is also different.

In the south of Xu, Kongming was bustling with enthusiasm. The retreat of Sima from the empty city was calm and calm, and the environment of the two was very different.

France's X? O brandy can be bustling, and the Coca-Cola of the United States is creeping up.

The US Coca Cola Co understands that many people in the Chinese market are not disgusted with the introduction of foreign wine, but there are some complaints about the introduction of "ocean water". If Coca Cola Co opens up its advertisements with overwhelming coverage, it is likely to fail.

Therefore, they took the strategy of looking for a way and taking steps at the same time: first, they engaged in "consignment sale"; then they gave the production line free of charge, and put it into production in Beijing.

Our marketing environment is undergoing tremendous changes.

The popularity of the Internet society, the impact of the financial crisis, and the emergence of new marketing communication technologies are changing the consumer's cognitive habits, the rules of market competition, and the path of brand building. A powerful butterfly effect is affecting our marketing thinking.

If an enterprise wants to gain market advantage, it must have an insight into everything that is being changed.

As a marketing strategy, marketing campaign follows the traditional strategy of 1+1=2 promotion to 1 * 1=100 jump planning: finding an effective fulcrum, using a new tool, following a brilliant idea and achieving a sustainable feedback loop, which is the core idea of marketing campaign.

The influence of marketing campaign is based on the blasting of media news. Therefore, in order to improve the effectiveness of marketing campaign, we must build a systematic news plan on the basis of the profound understanding of the law of media dissemination, social background and consumer psychology.

When an enterprise is rarely known, when a certain activity of an enterprise is not understood by others, the most important thing is to open up the way.

Mr. Tan Xiaofang hopes that every entrepreneur can grasp the skills of marketing and make a breakthrough for enterprises.