Exclusive Interview With Mr. Cao Guofu, General Agent Of BBG Children'S Shoes, Zhejiang

BBG Cao Guofu, general agent for children's shoes, Mr. Cao Guofu.

Reporter: Cao, Hello, we know that you have a very high influence in the Chinese children's shoes industry. Like a heavyweight figure like you who joined BBG children's shoes and signed BBG's Zhejiang generation in a very short time, what are the main considerations?

Cao: our choice of cooperation with BBG is based on many considerations. But there are two main points. One is the influence of the brand, the other is the distribution service system for product sales.

BBG is an international brand. It has been the champion of world children's shoes for many years. It has a very wide consumption group, and its brand has strong influence on the market.

But at the same time, BBG children's shoes have a very strong market training team, which is very helpful for us to expand the local market, and provides a very strong support for the newly opened stores.

Reporter: what factors do you consider the most important consideration when choosing agent brand?

Cao: at present, we have also introduced many brand of children's shoes, and the cooperative relationship has been very stable.

The influence of these brands is very strong, and the potential consumer groups in the market are more extensive.

Therefore, when choosing a cooperative brand, the influence of the brand and the quality of the product are the main factors that we consider.

Reporter: Zhejiang is an economically developed province in China. Consumers have a strong purchasing power and brand awareness. In view of your agent's provincial market, what advantages do you think BBG children's shoes have?

Cao: BBG is an international brand of children's shoes. Compared with similar international brands, the price is very moderate. It is an international children's shoe brand suitable for mass consumption.

As we all know, Zhejiang consumers pay great attention to the quality of brands and products, and at the same time, they are more rational in consumption. BBG is an international brand that takes the middle and high-end lines. This is a significant advantage of BBG in Zhejiang market.

Reporter: whether your industry experience or brand operation strength can be considered as a mentor figure in the industry, what aspects do you think BBG and your industry experience and operational strength can combine with each other?

Cao: BBG children's shoes are developing very well in China. After years of accumulation in Zhejiang's local market, the development of marketing channels and channels is more mature.

Mature brands combined with mature channels, can be said to be strong combination, to show their strengths, I think this is our BBG and the most powerful combination.

Reporter: we know that you have set up BBG children's shoes counters in Hangzhou Tower in Zhejiang. Does this represent a breakthrough point for you to operate BBG children's shoes in Zhejiang market? How do you plan to proceed with your next steps? Please briefly talk about the main ideas and work points of expanding the Zhejiang BBG children's shoes Market in 2011.

Cao: the establishment of children's shoe counters is the starting point for our cooperation with BBG children's shoes.

With regard to the expansion of the BBG market for children's shoes in Zhejiang, we will first build a direct sales network through our own channels. After a certain degree of development has been made, the preparations will be more detailed, and then the form of franchisee will be launched and further cooperation with more franchisees will be established.

Reporter: what do you think is the main way to make children's shoes shop or special counter profit? What about commodity management, sales promotion management, children's shoe consultancy management or other aspects?

Cao: first of all, it is very important that children's shoes shop should have a complete range of products, high-quality products, and then plan activities.

In addition, salesmen are very important in understanding products and selling skills. They need to cooperate with brand enterprises and strengthen their training.

Reporter: you have a very deep experience in the operation of brand agency. How do you think the brand agent at the provincial level can make the brand bigger and stronger in the regional market?

Cao: the brand is bigger and stronger in the regional market, and it can not rely solely on any side of the enterprise or agent. This requires synergy to promote together.

Both enterprises and regional agents will have their own advantages and disadvantages. Only by fully combining their advantages can we gradually improve their weaknesses and seek long-term development.

Reporter: Thank you very much for accepting our interview. I wish you a happy Spring Festival.

Cao: Thank you for your attention to BBG children's shoes. Here, I would like to express my thanks to all the friends who care and support us, and wish you all a happy New Year!