Want To Build 338 Stores &Nbsp; Nine Mu Wang 80% Fund-Raising Terminal

For clothing enterprises, sales terminals are not only the basis of survival, but also the development. Strategic Resource 。 Facing the fierce market competition, "terminal is king" has become an eternal proposition of domestic garment enterprises.

The domestic garment industry today's online purchase. Men's pants expert "Nine Mu Wang's initial 80% of the proceeds will be used for new direct stores and strategic franchises. Nine Mu Wang hopes to further enhance the radiation and penetration of the brand image and expand sales through the construction of new channel terminals. The amount of purchase today is 96 million shares, and the online purchase price is 22 yuan / share.

Nine Mu Wang is domestic business Casual men's wear The leading company, since 1992, has been committed to making the "nine herd king" brand the first brand in China's men's trousers Market. According to the statistics of the China National Business Information Center, as of 2010, the total occupancy rate of the nine trousers Market was ranked first in the country for 11 consecutive years. The overall market share of the jacket Market ranked second in the country for 3 consecutive years, leading the market of Chinese men's trousers and jacket. In 2010, the company's market share of men's trousers was about 11.41%.

As the leader of domestic menswear subdivision industry, the combination of direct and franchisees is the most important sales mode of King Mu. Usually, the number of sales terminals and sales revenue are highly positively correlated with the sales mode.

Data from the nine Mu Wang prospectus show that sales revenue has also increased steadily since 2008, with the sales terminals increasing year by year. At the end of 2008, the number of sales terminals was 2325, and the operating income was 1 billion 230 million yuan. By the end of 2010, the number of sales terminals had reached 2710, of which 645 were direct terminals, 2065 were joined, and the company's operating income reached 1 billion 670 million yuan. The huge sales network has covered the key business areas of 31 provinces, autonomous regions and municipalities directly under the central government.

Optimizing the marketing network and increasing the number of sales terminals can not only increase the sales revenue of enterprises, but also be an effective means to enhance the brand influence of enterprises. Foreign well-known clothing enterprises attach great importance to the role of stores in brand image, and regard stores as the main channel of publicity.

The management of the nine Mu Wang believes that the use of traditional television, outdoor, plane and other means of brand promotion is expendable investment. The brand publicity and terminal sales are closely combined, through the sales terminal radiation ability and consumer oriented personal propaganda, the subtle brand image accumulation effect is more obvious. As an important strategic resource for the future development of clothing enterprises, high quality shop resources play an important role in enhancing brand image and enhancing brand influence.

The total amount of funds raised by this project is 1 billion 650 million yuan, of which 80% will be used for terminal construction of marketing network. It is expected that 338 new stores will be built, including 162 Direct stores and 176 strategic franchises.

Nine Mu Wang hopes to purchase and store long term rental shops in the one or two tier cities and some developed three tier cities to seize the core store resources of all cities, enhance the control of the terminal, strengthen the radiation and penetration of the brand image of the "nine herding" brand, and expand the company's sales volume, laying the foundation for further development of the company. It is estimated that the average annual operating income (excluding tax) will be increased by 1 billion 130 million yuan after the completion of the terminal construction project.

In addition, the construction of supply chain, information system upgrading and design and Research Center will further expand and improve the existing R & D system, enhance the level of R & D, and improve the supply chain management level and quick response capability of the company.