The "Butterfly Effect" Caused By The Rise In Oil Prices

Have you noticed that this summer clothes are easier to fade than they used to be?

Two days ago, friend ZING bought a pair of jeans priced at 159 yuan in a fast fashion brand, and went to work on second days. When he got off duty, he found blue on his leg skin. "Oh, my God, how beautiful are these trousers?"

The angry ZING posted their anger on the Internet, resulting in a sympathetic voice. Netizens are comforting ZING, and now it's too hard to buy jeans that are not fading.

Some people think that this is for environmental protection purposes, like the VANS said that it will not use chemical adhesives, so it is best not to rain, because shoes easily degumming. In this way, clothing is easy to fade. Is it also the use of chemical fixative for environmental protection purposes?

In fact, this is not the case. "If we buy a T-shirt, it will be easier to fade than before. It can be understood that manufacturers are using cheaper dyes to reduce costs." A clothing agent who refused to give his name was introduced.

The price of clothing has also risen after cosmetic and daily chemical products have risen in price. Following the LV price increase, Thomas, chief executive of Hermes group, recently said: "as the raw materials are rising, half of the annual sales of Hermes will come from leather products. Next, Hermes will gradually increase the price." Chanel (China), head of public relations, will regularly assess and adjust the price of handbags according to factors such as exchange rate changes, production and raw material costs.

The domestic garment industry has raised the price obviously. Seven wolves Chairman Zhou Shaoxiong told the media: "the more obvious change of clothing in 2011 is that products will rise in price, and the price increase will be 10%-20%." In addition, the United States, Anta, Bosideng and other clothing giants also joined the price increases with an average of about 10%.

Oil and fashion seem far away. Have all kinds of connections with Links. The international oil price has been pushed up from 80 US dollars per barrel in October last year to 110 US dollars in May. Chemical fiber materials used in clothing such as polyester, spandex, nylon and Vigny are also known as petroleum derivatives. The price of oil directly affects the price of chemical fiber. Second, the rise in oil prices has also pushed up the cost of logistics.

It is not just the price of clothing that has changed. According to the Ministry of commerce data, the average profit margin of China's export enterprises in 2010 was 1.47%, which dropped to 1.44% in 1-2 this year. Mao Wentao, deputy general manager of Hangzhou Han Shi trade, believes that if the foreign trade enterprises in the first two years were sold to domestic market, they would just shout, so this year's transformation has become a top priority because the profits from exports are too thin.

If you are interested in turning over the price tags of those women's clothing in the mall, you will find that the original "made in China" is becoming more and more Turkey, India and Thailand. More clothing orders have shifted to cheaper areas in the world. The high cost has made the small and medium-sized garment enterprises in Jiangsu and Zhejiang provinces feel more sad. Many small businesses are facing difficulties in failing to get orders. Mao Wentao revealed that after the Spring Festival, textile, clothing and small and medium enterprises in Shanghai, Jiangsu and Zhejiang were hardly able to receive orders after the Spring Festival. "It is unrealistic for foreign trade enterprises to convert the pressure of rising costs to downstream retailers abroad. Many foreigners will withdraw their orders directly. Order Down to India, Bangladesh or Turkey. "

It seems that the Chinese garment industry is jumping away from the vicious circle of "high quality and low price". Local designers in Hangzhou are doing this, such as the successful creation of COCOON, Akimizu Ito and other well-known women's brands should be Cui Jian, now has begun the "advanced customization" business, aiming at stars, celebrities and other new city custom dress, has already begun to take shape in the industry, Fan Bingbing and Patty Hou have become guests. Yang Tao, a designer of the men's wear brand, invited Japanese Lssey Miyake's design consultant and British Saint Martin's Greek designer to highlight the international perspective.