China'S Centennial Brand And Global Trend: AOKANG Shoe Industry Eleven

The delegation revised the appearance of AOKANG store in Ji'an, Jiangxi.

A line leader immediately inspects the appearance of the storefront after getting off the train, and feels that the whole window is too old to attract consumers. The door design is unreasonable and not beautiful enough. Even the cement steps in front of the shop have attracted the attention of the inspection group, and have suggested that Mr. Tan contact the brand leader of the group headquarters to design the facade.

"After ten years of running AOKANG, I learned a lot from it. No matter management or sales skills, AOKANG is excellent."

Mr. Tan said he is also confident that he will continue to expand AOKANG's market share in Ji'an.

In the downtown area of Nanchang, capital of Jiangxi, Bayi Plaza, department store, Lihua department store and other shopping malls, the flow of people is very large. Jin Yuwu, general manager of Jiangxi branch, led the delegation to the shopping mall one by one. After that, an inspection group and an internal exchange meeting were also held.

The meeting was presided over by Vice President Zhao Shuqing. He first explained the purpose of the company's high-level visits to the market, and on behalf of AOKANG group and President Wang Zhentao, he thanked all the staff of the Jiangxi company.

The delegation held an internal communication meeting with the staff of Jiangxi branch.

Then general manager Jin Yuwu made a detailed report on the current situation of the operation of the Jiangxi branch, the next train of thought and the existing problems. Jiangxi AOKANG accounted for almost 2/3 of the total sales in the channel market. In recent years, the sales performance of Jiangxi branch is on the rise. However, due to the adverse effects of various rising costs in the past two years, there is a certain operating pressure.

According to the current market situation and the actual situation of branch companies, Jin Yuwu, general manager, put forward the goal of "two increase and one insurance" in 2009, which not only promoted the steady growth of self operated shopping malls and franchised stores, but also kept the stability of agency networks.

The members of the inspection group commented on the situation of the Jiangxi market on the whole. It was suggested that the Jiangxi companies should pay attention to the differences between the counties and cities, and should take the initiative to take measures to break through this development dilemma. Some people suggested making some adjustments to the Jiangxi market in terms of products, increasing the support of the market and logistics speed of the casual shoes.

"Jiangxi branch is very pioneering in the development of shopping malls, and the benefits are very good. It is worth learning from other branches."

Vice President Zhao Shuqing conveyed the requirements of President Wang Zhentao and stressed in the final concluding remarks, "but Jiangxi should also vigorously develop agents while trying to consolidate the existing foundation, trying to develop more brands so as to increase its market share and strengthen Jiangxi market with headquarters."

AOKANG shoes inspects Guangzhou Market

In March 9, 2009, after leaving Dongguan, AOKANG's high market research group went to Guangzhou to visit Guangdong Panyu Li Hui plastics company and took part in the product promotion conference of Guangdong branch.

Live interaction is lively and efficient.

Located in Panyu, Li Hui Plastic Industry Co., Ltd. is a company specializing in the production of shoe materials, insoles and footstep care products. Its annual output exceeds 7 million pairs. Its fist product is made of new material made of blue insole, almost no pollution, and is widely favored by downstream industries.

After visiting the workshop to see the production processes of shoes materials, the president Wang Zhentao assembled all the executives and improvised a live discussion and exchange, so that everyone could speak a little bit about the visit and comment on the scene.

Executives have expounded their views from their own business perspective.

Marketers believe that the shoe materials produced by Li Hui can be put into AOKANG's exclusive stores and improve their profitability under the condition of constant operating costs; financial staff think that their cost control is very detailed and worth learning; executives think their corporate culture is unique and inspirational slogans can be seen everywhere, so that employees can always feel the idea of the enterprise.

At the end of the discussion, Wang explained the relationship between AOKANG and the top executives on the story of the blind and three elite people on the golf course. As long as all people take advantage of their expertise to improve the development of AOKANG, they will surely make the development of enterprises more and more healthy.

Face the doubts and make the market stronger.

After visiting the completion plant, the delegation then came to Guangdong branch to take part in the product promotion conference held here.

Most of Guangdong's AOKANG agents attended the meeting.

"Although the financial crisis has now spread to China's manufacturing industry, in the face of the crisis, there are excellent agents like you and leaders from the group headquarters to give us guidance. We are very confident in achieving this year's sales targets."

At the same time, Liu Gaiping, general manager of Guangdong branch, stressed, "at the same time, under this background, our Guangdong branch will further enhance the cost management, create more profit margins for agents, and achieve mutual benefit and win-win results."

President Wang Zhentao delivered a speech at the Guangdong provincial branch product promotion conference and agents conference.

During the discussion, the branch and the agent discussed the problems in the market operation.

Lu Danjun, an agent from Huidong, thinks that Guangdong has great market potential. The company can develop more high-grade products and increase advertising input in Guangdong. Foshan Lecong excellent agent pan Xun Hao tells emotionally about his relationship with AOKANG and Wang. With years of experience in brand agency, he believes that to be a good agent, we must believe in the strength of the company, be loyal to the brand, and manage the business with the heart.

"This trip, I take the Group executives from all walks of life in Wenzhou to study down, is to really understand the problems in the market, listen to the agent's mind."

"There is still a lot of blanks in the Guangdong market, the potential is very large, we need to work hard, we are here to do a good job, so we must invite all agents to rest assured that the company will do our best to cooperate with everyone to do well in service, because Guangdong is one of the most important sections of AOKANG's national market strategic layout."

At the end of the meeting, Mr. Wang expressed the importance of AOKANG to Guangdong market and the future.