China Apparel Association To Changshu

The China Garment Association Research Group will hold a meeting.

June - 12 - 16, the China clothing association research group went to Changshou City to study the ancient town. The survey used the research method of Xingcheng swimsuit industry. The research group visited the government, enterprises and professional market respectively, and collected important first-hand data.

The ancient town of Changshou City is the second stop of the Chinese clothing association's series of research activities. Changshu is an important textile and garment cluster base in China. It has the title of "China's textile industry base" and "China's famous leisure clothing city". By the end of 2010, there were more than 3500 enterprises in the city's textile and garment industry, with 859 Enterprises above Designated Size and 110 billion 89 million yuan in total industrial output value.

Gu Li town relies on Shanghai East, South Suzhou, north to Changshu, Taicang two ports, with unique geographical advantages. Ancient town is known as "China". Down garments "Famous knitted towns", with perfect infrastructure and good entrepreneurial environment, convenient market for surface accessories and accessories, plus first-class logistics and information service system, relying on Changshu Garment City, one of the largest clothing wholesale markets in China, and the ancient town of Changshu has become an important part of the textile and garment industry.

Feng Dehu, vice president of the China clothing association, said at the mobilization meeting of research activities that Changshu is one of the important textile and garment industrial clusters in China. It is just different from the Xingcheng swimsuit industry cluster. The Changshu garment industry has developed to a mature stage, and the problems it faces are different. The focus of this survey should be placed on the entrepreneur's state and confidence index. On this basis, a series of relevant data is collected to provide sample support for reconstructing the data model of China's garment industry.

The research group visited more than 40 garment enterprises including Bosideng, and 15 professional garments such as Changshu garment city. Wholesale market Surface accessories market. In the course of the investigation, the research group received strong support from the people's Government of Changshou City and the people's Government of the town of Gu Li. The two level of government directly assigned the leadership to coordinate research work, and the relevant departments sent special personnel to cooperate. At the same time, Jiangsu clothing association, Changshou City textile and Garment Association and the ancient fashion clothing association also sent people to participate.

Through a few days' research activities, the research group learned that Changshu's clothing industry is large in scale, large in number and high in capacity. The government of Changshou City and the town of ancient town have created a good environment for the development of the garment industry. Raw material The price rise and other unfavorable factors, but the industry fundamentals are still good. Some enterprises are gradually increasing investment in design and research, and actively take the road of branding. The Changshu textile and garment cluster is in the transition period.

During the investigation, the research team also found some problems. Although the garment industry in Changshu has large output, the scale of enterprises is generally small, and there is no star enterprise. Bosideng is huge, but the driving effect of leading enterprises has not yet appeared. Changshu clothing is still dominated by casual men's clothing, but the casual men's wear industry has not produced powerful enterprises as the leader, and the clothing industry in Changshu is still in the initial stage of branding. Coupled with the sudden change in the environment of the garment industry, some entrepreneurs lack confidence in the clothing industry and begin to get involved in other industries. {page_break}

In this regard, the China clothing association research group suggested that local government departments and industry associations should focus on the training and education of entrepreneurs, abandon the idea of "small wealth and immediate peace" and strengthen the brand awareness of entrepreneurs. At the same time, the relevant government departments should also change their thinking, positioning the clothing industry as a fashion and creative industry, and introduce relevant incentive measures to actively guide enterprises to take the branding way.