Reebok Announced The Establishment Of A Strategic Cooperation Agreement With De Bo Luke, &Nbsp, To Enter The B2B Sportswear Market.

"China is an important market in the world map, and we are committed to seize all business opportunities to expand our business," said Bill Doyle, general manager of Reebok China. "China's B2B sportswear market is yet to be developed. Our goal is to prove our strength in this market through strategic cooperation with de Bo Luke."

This strategic cooperation came into effect in June 1, 2011. Reebok authorized de Bo Luke to design, develop, manufacture, promote and sell Reebok B2B clothing and accessories for mainland Chinese business customers.

Reebok will provide manufacturing standards and marketing guidelines for these joint development products, while de Bo Luke will be responsible for product manufacturing, promotion and sales.

Larry Ramirez, President of de Bo Luke, said: "since 2005, we have been working with Reebok and have achieved great success in North America.

In the vibrant Chinese market, we look forward to exploring new opportunities with Reebok. "

In the United States, de Bo Luke is already the exclusive designer, manufacturer and seller of Reebok's clothing, hats, towels and luggage.

De Bo Luke will set up the Reebok office in Nanjing as part of the strategic cooperation between the two sides. "De Bo Luke is the ideal partner of Reebok in China," said Gao Jiali, managing director of Adidas Greater China. "This cooperation is a very good opportunity for Reebok China to prove our determination to explore all growth channels."

About Reebok

Reebok is a global brand inspired by the United States. It has rich tradition and originality in sports, fitness and women's products, and creates and promotes sports and life products based on it.

Reebok is committed to designing products and marketing activities that reflect the status quo of art innovation and challenges.

Reebok understands that everyone is special, and Reebok's position is just like this: praising everyone's characteristics, including their unique vision, their personal style and extraordinary talents and achievements.

Reebok praises each individual, their originality and their courage to move towards their great future. Maybe some people think it's crazy and weird. Reebok calls it "Crazy".

About de Bo Luke

Founded in 1939, de Bo Luke is a leading producer and distributor of high quality products including coats, woolen sweaters, sweaters, T-Shirts, headgear, bags, towels and so on. North America is the main retail market.

De Bo Luke International Trading Co., Ltd. (Nanjing) is a joint venture with Guangsheng garments.