He Jun: The Way For Brand Planners To Survive
The essence of competition is the competition between the brand and the brand's comprehensive strength. The brand plays a leading role in the global economy, and how the Chinese economy goes global and the long-term brand planning is of great significance. The brand planners must undertake their responsibilities. At present, there are career planners, urban planners, but no brand planners, and perhaps the people do not realize enough. Perhaps the ethos is not yet prevailing. There is no clear understanding of the brand planners. There is no professional institution in the country that has a clear concept and definition for the brand planners. In order to give everyone some initial understanding of the brand planners, He Jun, as an advocate of brand planners, has published three points on the brand Planners: as we all know, the global economy
First, brand
Planner
What is the profession? Brand planners aim at the long-term planning of enterprises and brands. By mastering the law of brand operation, they provide methods and guidance for brand defects in different periods such as brand growth period, expansion period, mature period, strategic operation period and cultural rule period. Through the analysis of brand symptoms, we use modern enterprise knowledge, technology, methods and means to provide brand development with comprehensive strategies such as development strategy, organizational structure, business mode, operation process, and corporate culture, brand, marketing, human resources, finance, taxation, information, management, and so on.
Two, the significance of brand planners.
The emergence of any profession has its own law of existence. With the emergence and development of brand concept and the popularity of global brand operation, the emergence of brand planners is an inevitable trend. It does not exclude that there is a lag in the emergence of professions, and there is no doubt that there are more professions in the industry.
Brand planning is a long-term process and a dynamic process. If a brand does not have brand planning, it will be a brand that will soon disappear. If a brand ignores brand planning, it will be a lagging development brand; brand planning will permeate the whole process of enterprise development; brand planning is the key factor to decide the success or failure of brand management; brand planning is the precondition for brand to realize its own strategic goals; brand planning is the important foundation for brand continuous and highly effective development; brand planning is the program of action for brands and all employees; precisely because brand planning is of great significance, the emergence of brand planners is a historical necessity.
Three, what can brand planners do?
First: brand planners must attach great importance to it.
brand
The planning work must be based on the long-term survival and development of the brand and the enhancement of its strategic competitiveness, and attach importance to the long-term interests and development potential of the brand.
To help decision-makers to extricate themselves from trivial daily affairs and find and solve the major strategic issues related to the survival and fate of brands in a timely manner, and to gain a greater development in the vision of brand management activities in the all-round future development and broad market competition with strategic vision.
Second: brand planners must understand the establishment of a brand based strategic planning system based on value, foster the most valuable core competitiveness, create their own unique system of success, formulate brand long-term strategy and business policy through brand planning, and systematically, scientifically and comprehensively carry out brand planning; brand planning is the brand's action plan; it is the overall planning and decision-making concerning the future development of the brand; it involves not only the formulation and planning of the strategy, but also the management of the strategy to be put into practice, which is a dynamic management process, and it needs to carry out a new round of brand planning process according to the changes of the external environment and internal conditions and the feedback information of the strategic implementation results.
Third: brand planners from the perspective of the overall brand and the overall situation, comprehensively use the function management function to deal with the overall and comprehensive management problems of the design brand, so as to make the brand management work to achieve the best overall.
From the interests of consumers, we should understand the way of market and brand survival; recognize the complicated and changeable internal environment as the precondition, monitor the changes of brand external environment, formulate effective brand plan, strengthen the supervision effectiveness of brand planning in the implementation process, make use of limited operating resources, ensure the existence and development of brand in turbulent environment; attach great importance to avoid brand planning myopia; timely and effective adjustment and correction.
In short, the competition of global economy looks at brand competition. The key point of brand competition lies in the competition of brand planners. Brand planners are "fitness experts" and "health consultants" of brand sustainable development, brand planners are emerging.
Occupation
In the near future, it will be the most popular occupation in the future.
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