China International Shoe Exhibition: Accelerating Catalyst For Export Shoe Enterprises To Expand Domestic Market

The 110th Canton Fair has just passed.

The Eleventh China (Guangzhou) International Footwear Exhibition, as well known as the Canton Fair, has become the vane of the footwear industry.

It is understood that this year's Canton Fair, with the European debt crisis intensified, the European and American market demand slipped into the channel, and European and American orders were generally reduced.

There are even reports that large European brands have withdrawn overseas production lines to the mainland.

Due to the expected impact of the narrowing of export space, Chinese shoe companies dare not take an optimistic view of the market, and cautiously move forward with the "two legged" approach of export plus domestic sales.

Since the international financial crisis in 2008, China International Footwear Exhibition has taken the lead in targeting the domestic market in order to change its direction of development and take the way of export plus domestic sales.

Starting from the Eighth China (Guangzhou) International Footwear Exhibition in 2009, we began to focus on the development of the domestic market.

Both buyers, manufacturers and distributors are invited both at home and abroad.

The three exhibition has been successfully operated.

The 110th Canton Fair opened on November 4th.

It is understood that with the intensification of the European debt crisis and the decline in demand in Europe and the United States, orders in Europe and the United States have generally declined this year.

"From the beginning of the US financial crisis, international trade has been affected.

Shoe sales are shrinking overseas.

The domestic economy is still strong, under such favorable conditions.

Shoe enterprises should gradually change their ways and actively expand domestic market channels.

Chen Xiqiang, President of Dana exhibition group, explained this to reporters.

China (Guangzhou) International Footwear Exhibition has many channel resources.

The shoe exhibition provides trade matching services for both sides, "famous products into the department store department meeting", introduces shoe enterprises to many department stores, international and domestic distributors and agents.

Since the launch of this exhibition, Europe, America, Japan and Korea and domestic brands have responded positively. They want to display their unique products through the Dana Guangzhou shoes exhibition, and jointly create the fashion trend.

Up to now, the number of exhibition exhibits has been sold 30%, exhibitors in Italy, Germany, Spain, France, Japan, Hongkong, China, Taiwan and other countries and regions.

Italy Markey Footwear Association brings its membership enterprises to the brand and does not shine, organizing more than 20 enterprises to dance with each other, releasing the charm.

A few days ago, the organizing committee continued to receive calls from all over the world with clear intention to participate in the exhibition. The exhibition was in full swing and booked in the booths.

This exhibition not only highlights the characteristics of internationalization, but also introduces domestic brand manufacturers and domestic brands of export oriented enterprises.

So far, the booth of Guangzhou Shoe Fair has been booked up to 30%.

Xiang Lian, Amy, Ai Mei Bao, Countess, special princess, ABA, LAN Mei and Hongxiang club, 3.2.3, BE ME, AI Neng have been snatch "China International shoes exhibition".

These brands come from all over the country, and production enterprises that concentrate on production bases in Wenzhou, Wenling, Sichuan, Fujian and Guangdong have joined the exhibition.

The Guangzhou international shoe show, in addition to stabilizing the history buyers of databases, has sought new directions and new channels for buyers: inviting representatives of National Consultative Conference, national department store giant, global VIP buyers and well-known channel providers to further expand the coverage and influence of the exhibition. Invites the wholesalers, distributors and agents of the national professional footwear market to visit exhibitions, and national stores and retailers join forces.

At present, the invitation of the Organizing Committee of the exhibition organizes invitations to the first round of department stores.

The department stores such as Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Hangzhou and Chengdu all over the country are interested in the brand that has already been entered, and the attention is very high.