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Guang Bai Department Store, Guangzhou Friendship And Other Guangzhou Department Stores Or Enter The Coldest "Cold Winter".

2012/1/9 14:57:00 86

Guangzhou Department Store Brand

The 2012 new year has just arrived, and the commercial discount war has already started.

3 days of new year's day.

Guangzhou

Ten major department stores

Market

The sales campaign was fierce, and their official website and official micro-blog began playing the "discount war" at the end of last year.


The host family discounts, and the western family makes profits.

Yangcheng's "discount wind" continued after last year's "eleven" golden week, and is now blowing into this year's opening market.

Whether the discounted discount is the result of the mature market competition or the anxiety of businessmen in the "cold winter" industry?


Since last autumn, Guangzhou

department stores

The more we go, the more we get cold.

Starting in September, sales in many department stores have been declining for a period of 10%.

In the first three quarters, the total retail sales of social consumer goods in Guangzhou increased by 4.7 percentage points year-on-year.

In addition, authoritative sources revealed that by the end of last year, about 80% retailers in Guangzhou had not completed the sales task of that year.


Even such an industry "cold spell" attack, also can not stop the pace of the department store opening, before and after last month, Guangzhou department store opening ceremony in Guangzhou and Pearl River Delta region frequently staged.

The main characters include Guang Bai department store, Guangzhou friendship mall, Tianhe department store, Metro, Jusco Island, Wanning and so on.


What are the "big names" of the Yangcheng department store? Why are they "impulsive"? What kind of spring will this collective mass expansion bring to Guangzhou's department stores?


Department stores start business


In November 5, 2011, Tianhe City department store, a symbol of Tianhe business circle, entered the Baiyun Business District of northern Guangzhou, located at Baiyun New Town store, Tianhe City department store, five apron shopping center of Baiyun District.

According to relevant sources of Tianhe City department store, Baiyun District has a population of up to about 2000000. Tianhe department store has entered Baiyun District for the first time.

Baiyun New City store will take the "boutique department" route, will introduce more new brands, women's clothing elements will also be more abundant.


Tianhe City Department Store in action, its competitors are not idle.


Last December 2nd, the Phoenix Plaza store was officially opened.

The new store has an area of 40 thousand square meters and operates in the shopping center. Many brands including Wo Lu sushi, long live Japanese cuisine, and Zhou Dafu, SONY and apple are introduced in the store.

Reporters learned that, as early as 8 years ago, Guang Bai has been distributing Huadu.

Guang Bai said, because the old shop's business area is only 5000 square meters, it is difficult to adapt to local consumption demand.

Phoenix Plaza is located in the commercial golden zone of Huadu new town. It is the commercial landmark of Huadu City in the future.

Guang Bai is looking at the huge market potential and consumption demand of the locality, and plans to build the Fengbai Plaza project into a large department store complex integrating shopping, dining, entertainment and leisure. The consumption power will radiate the entire Huadu District and the Pearl River Delta region.


Immediately after that, Metro, a global leader in self-service wholesale business, once again launched its efforts in Southern China. Huadu's "superior product remittance" opened in December 15th and became the third branch of Metro in Guangzhou after Tianhe store and Baiyun store.


On the same day, the new retail store chain Wanning new concept store, Tai Koo Hui flagship store, was unveiled at Tai Koo Hui, Guangzhou, while the five parking apron of Jusco (food supermarket) met with the public on the second day.


The news of the store is coming. According to the reporter, the new store of Tianhe department store in Dongpu, Guangzhou will also unveil the mystery in the near future.

If you add Guangzhou fashion Tianhe, Wenchang North Millennium source, Oriental handicraft trading center, Wuyang new star Tianjie street, Kang Wang North Star domain and some other newly opened or upcoming shopping malls, only Guangzhou's commercial area suddenly increased by hundreds of thousands of square meters within a month.

Such a scale is more ferocious than the opening of "4 stores in Guangzhou in a month" in 2008.


High end department stores seize the market in Foshan, and the phenomenon of "commercial city" appears.


Reporters found that in the department store business has entered Baiyun, Huadu and other suburban district business district at the same time, Guangzhou high-end department stores have layout Foshan business market.


At the end of December last year, Guangzhou friendship was officially opened in the new store of Foshan international business center.

Reporters learned that the new store business area of nearly 30 thousand square meters, there are 7 floors, will introduce nearly 500 well-known brands at home and abroad, including women's clothing brand d 'zzit, French women's shoes achette and other more than 10 brands for the first time in Foshan.


Guangzhou's high-end department stores are also rushing to the Foshan market.

Last March, Guang Bai took 536 million yuan to make a piece of land in the Jinshazhou of the South China Sea.

Subsequently, the Wangfujing department store also announced that it joined hands with hung Sheng hung to win a piece of land along the Jihua road with a price of 350 million yuan.

It is reported that the net site area of the plot is 42394 square meters, and the high-end shopping malls will be built on Wangfujing. It is expected to be put into use at the end of 2013.


Xinguang will lock its first expansion in the Nanhai new world, and will enter the 1 to 4 tier of Nanhai Xintiandi, with a business area of 25 thousand square meters, with a lease term of 15 years. It is expected to be officially opened in May.


People in the industry pointed out that the department store brand that has been entrenched in Guangzhou for many years is making collective efforts this year. After 7 years ago, Tianhe City department store and modern department store failed to return to Foshan market, the Guangzhou department store's two degree icebreaking.


The shop plan was fixed a year ago.


Businesses can't afford to lose early.

But statistics show that in the first three quarters of this year, the total retail sales of social consumer goods in Guangzhou increased by 4.7 percentage points year-on-year.

A few days ago, there are also insiders to the reporter, since September last year, the number of department stores in Guangzhou has been less than 10% of the decline in sales.


Industry "cold winter" has come step by step, why department stores are still open to new stores?


Wang Xianqing, director of the Institute of circulation economics, Guangdong University of Business, told reporters that "there is no way to open a new store now."

Wang Xianqing believes that these shop plans as early as in 2008 and 2009 have been put forward, and by 2011 to complete the renovation, it is impossible to brake the emergency, interrupt the pace.

In December, when Christmas season, new year's day, Spring Festival and other holidays came, it was a good time to increase the popularity of people.


Huang Wenjie, executive director of Guangdong Circulation Industry Association, also believes that the current plan for opening stores was set at the time when commercial real estate flourished last year, which can be described as the consequence of impulse at that time.

Huang Wenjie analysis, no one project began to invest in the early signing of the brand, and these brands will agree on the opening time, if postponed the practice will inevitably have the responsibility for breach of contract.

The developers either choose to terminate the contract at this time, or they can only start a partial low-key business.

"Merchants will be more willing to choose the latter. If they are postponed, they will only make the subsequent investment more difficult."


Reporters found that along with the recent opening tide, Guangzhou business also appeared a new phenomenon - low-key trial industry, which is quite different from the scenes before the merchants opened their business, and the scenes of lion dance.

"As we all know, opening a shop in this year's situation is not necessarily a good thing."

Wang Xianqing said that this year the major department stores opened more low-key and more cautious.

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Profit bottleneck drives the "urban integration" effect


At the same time, the 6 department stores in Guangzhou unanimously announced the layout of the Foshan market, even the Guangzhou Wangfujing and Xinguang department stores, which had been occupied for many years in Guangzhou. The Southern China expansion chain stores also settled in Foshan.

Why did Guangzhou's general merchandise industry leave the Guangfo area?


According to the insiders, there is no doubt that the fierce competition of department stores in the downtown area of Guangzhou is unquestionable. With the high cost of property rents in urban areas, the Guangzhou department store has gone to the suburbs and even the two or three line cities has become the focus of the next round of expansion.


For Guangzhou friendship store to open shop in Foshan, there is a view that Guangzhou's Tianhe business circle, such as Tai Koo Hui and Wan Ling Hui store, will have an impact on the existing passenger flow of Guangzhou friendship, and it is more sensible to choose Foshan in the same consumption capacity as Guangzhou.


"Guangfo can be regarded as the two business circle in the same city circle."

Guangzhou friendship official said, for this reason, some brands of Guangzhou distributors have directly entered Foshan, which means Guangzhou department stores will not be restricted by the regional distributor system when they are expanding across regions.

In Guangzhou, the department store brand with the advantage of the Internet can also scale up the brand resources support of Guangzhou dealers when it infiltrates into Foshan.


Wang Xianqing believes that although there are not many shopping malls in Foshan, the high-end market has not yet been completely released, but Foshan's business investment environment is gradually improving.

"The local department store industry in Guangzhou can be described as the" Warring States dispute "and the competition is fierce.

Wang Xianqing said that the concept of "urbanization" is playing an increasingly important role in the same city. The location of department stores is limited by the bottleneck of local profits. On the other hand, the same city makes the new store less expensive and more replicable.

"But I do not rule out the possibility of following suit."


Analysis


Department stores enter the coldest winter this year.


"The store business plan should be cautious. The department store industry will be very heavy this year. It may be the coldest winter in the department store." Wang Xianqing believes that the current economic climate index is not high, and the whole economy is in an awkward situation. However, the Guangzhou department store "disputes over the Warring States period", more and more enterprises choose to do retail business, and the competition is increasingly fierce.


"For the city of Guangzhou, this year's whole business is cold and pressing, and now it has entered a stage of constant adjustment."

Wang Xianqing believes that the Guangzhou business in 2012 will show three characteristics. First, the expansion of commercial property will come to an end, and the number of new businesses will be reduced to a relatively stable state. The second is that these new businesses and the original commercial, retail and professional markets will enter a long period of winter, because the state of Guangzhou's entire economy can not support such a large quantity. Third, some new business circles will enter the consolidation period, such as Baiyun business circle, Pearl River New Town Business District, etc., whether the newly opened businesses can survive or develop, this year is the most critical year.


"Last year is still a small winter, some enterprises are still reluctant to support, but this year, two markets at home and abroad are expected to be sluggish, and the power of enterprises is insufficient, and the problems highlighted in the retail industry will become more evident this year."

Wang Xianqing believes that the "newborn" incubation period will be longer, and businesses will experience more severe challenges.


However, this situation may become an opportunity for businessmen to take the road of differentiation.

"At present, the problems faced by department stores are not only affected by the economic environment, but also the important factors leading to sales difficulties.

Building their own characteristics and taking the road of differentiation is the basis for the survival of the general merchandise industry.

Wang Xianqing believes that department stores should think independently in competition and take full account of the economic cycle.

When people shop in a frenzy, think about whether the market is really good, and whether they can afford it. When people are not confident, they have to think about whether they can create a new path.

At present, Guangzhou business homogenization is obvious, brand development ability is not strong, in the current situation of blossom everywhere, how to kill the tight encirclement manufacturing highlights is the topic that the business must consider now.

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