China'S Shoe Enterprises Are Blocked By Output, And Technological Innovation Is Breaking Through The Sea.

China has become a big shoemaking country in the world with the annual output of over 10 billion pairs, but it is subject to overseas "

"Footwear products

Frequently blocked.

Reporter 3 from here to hold the 111st session

Learned that many Chinese shoe companies have stepped up.

To break down layers of containment.

In the booth of a shoe enterprise in Zhuhai, children's shoes with various styles are full of exhibition frames, but few businessmen come to see them.

"Business in Europe and America is not good now."

Wang Huan, the head of the company, said that the overseas economic downturn has resulted in a 40% reduction in European orders this year than last year.

Wang Huan told reporters that Europe and the United States increasingly stringent environmental requirements for footwear products, but also for "not optimistic" footwear exports to form a "green trade barriers".

"Our shoes exported to Europe are subject to product testing."

Wang Huan picked up a child's sandal next to him and said, "it's a great cost pressure for us to inspect children's shoes for more than 10 thousand yuan."

"Foreign environmental standards are strict and our life is not easy."

Xu Jiale, a shoe manufacturer exhibitor from Jiangsu, said that the products were exported to foreign countries. They might face the risk of claims because they did not meet the relevant testing requirements. In order to avoid losses, the company would send samples to the third party testing institutions for inspection.

In recent years, European and American countries have repeatedly promoted "green standards" involving human health and environmental protection, making Chinese footwear industry often in a passive situation, and exports are frequently blocked.

3 exhibitors told China News Agency reporters that the footwear industry in the mainland is now in urgent need of unified environmental standards and technological innovations to meet market challenges.

Although the "green trade barrier" makes Chinese shoe enterprises face unprecedented challenges, it is also a "double-edged sword", which objectively promotes Chinese shoe enterprises to move towards a new round of maturity.

Reporters from the Canton Fair found that more and more shoe companies use more technical innovation and environmental protection means, making products more competitive.

"Some domestic manufacturers of shoes, fabrics and glue are not qualified, will cause harm to the human body."

Cui Guoqing, general manager of Wenzhou Le link import and Export Co., Ltd. said, "our industry is pushing forward the progress of environmental protection and other technical means, and the production level of the whole industry will be improved accordingly."

Aili, the business manager of Fujian AI three road Shoes Co., Ltd., Lin Feng, said that the way to seize the market with low price and low grade products has been difficult to continue. The shoe companies in the mainland should make breakthroughs in environmental protection technology.

"Although the implementation of more stringent green standards will increase production difficulty and cost will increase correspondingly, but this is the only way for the development of China's footwear industry."

Cui Guoqing said that shoe manufacturers should be prepared and increase investment in technology and product research and development to cope with the severe challenges posed by overseas markets.