Lin Huafeng: Wealth Story Of General Manager Of Beijing Hong Xuan Angel Trading Co., Ltd.

General manager, Beijing Hong Xuan Angel Trading Co., Ltd.

Students go to sea to start a business

Lin Huafeng was born in a teacher's family. Strict education, family nurture and intelligent talent made him a good boy with excellent character and learning. Young Lin Huafeng's science achievement was especially outstanding. He studied and loved him. He participated in all kinds of science and technology competitions in middle schools and small schools, and won many prizes.

After that, he successfully entered a famous university, and he was an excellent student cadre in the University.

After graduating from university in 1992, he was successfully assigned to a large state-owned enterprise in Beijing as an excellent graduate student and engaged in research work.

He was active, diligent and enthusiastic, and soon got the recognition from his leaders and colleagues.

It seems that at this time Lin Huafeng's life path is plain sailing and the future is magnanimous. For this, the parents are gratified and the teachers praise. However, such a life of great surprise seems to make young Lin Huafeng feel that life lacks such a challenge and passion.

After several deliberations, in 1997, Lin Huafeng made the most important choice in his life -- resigning, going to sea and going to business. This choice has left many people wondering. A book full of scientific formulas with full of brain formulas has to give up its profession, give up a good future and give up an easy life.

There are regretful, dissuaded, far away parents in the Northeast are strongly opposed.

He has done enough preparation as far as possible. He has studied economics for himself, in order to grasp the economic laws from a theoretical point of view. He is one of the first batch of investors in the country. It is in the game of speculation that he has stimulated his interest in commercial war, and has accumulated his own start-up capital in this process. In his spare time, he helped relatives in Beijing to do business and pay attention to every detail of the company's operation. He once worked with friends in small businesses such as catering, advertising, electrical appliances, services and other industries, and explored the operation characteristics of different industries at the same time. He even obtained the accounting certificate, so that the company's financial management could not be ignored in the future. However, Lin Huafeng knew that his choice was not blind and impulsive. Before that, he had a careful analysis.

Everything is right and only owes to Dongfeng, so Lin Huafeng courageously took the first step in starting a business.

In 1997, the Beijing Yi Hao Da Economic and Trade Center was established and its main business is children's shoes.

Consolidate the foundation and stabilize the bank

Children's shoes and clothes -- this seemingly unremarkable industry, Lin Huafeng has found the space for development here. Because of the preparatory and meticulous preparation, the company's development has gone through many detours. With perseverance and perseverance, Lin Huafeng has been steady and steady in this industry for fifteen years.

Initially, the company's business was only a single wholesale and agent. Along the way, the company's scale continued to expand and its profits continued to rise.

In 2001, a wholly owned subsidiary was set up in Tianjin. In 2003, the trademark of the company's own brand "air angel ANGEL SKY" was registered successfully in mainland China. In the same year, the first brand counter was opened in Beijing new China children's goods store, which started the first step of the "air angel" marching towards the high-end market. In 2004, the Beijing market was the core, and the North China market was the base, and the market was comprehensively entered into Southern China, northeast, northwest and Southeast markets. In 2005, Guangzhou Hao hsuen Shoes Co., Ltd. was established in Guangzhou; in 2006, it was registered in Hongkong.

ANGEL SKY "trademark, thus fully open up overseas markets.

In the same year, it also entered into strategic cooperation with Holland Mongolian shoes shoes company, introduced the company's design concepts and production management methods, and acted as a proxy for its BRAQEEZ brand in the domestic market, making firm strides for the internationalization of the company. In 2008, the brand franchise strategy was comprehensively promoted; in 2009, the Hong Xuan Angel Trading Company was established; in 2010, the e-commerce platform was fully developed; in 2011, the brand image was upgraded in all directions.

Step by step, Lin Huafeng's company has realized the business mode of development, production and sales, and has established a diversified sales channel for wholesale, retail, foreign trade, self operation, e-commerce and franchising, with an average annual growth rate of 40%.

Its elaborate brand children's wear "air angel" becomes a household name for children's shoes and clothes. Lin Huafeng's team members are proud to call themselves "sky angels" and even the franchisees are "air Angel family".

Soaring from soft power

Facts have proved that the original choice is correct, and now Lin Huafeng is already a successful businessman.

Perhaps with his experience of growing up, he disagrees with many impetuous phenomena in the business world that are "eager for quick success and instant benefits" and blindly pursue the maximization of short-term profits.

In Lin Huafeng's view, the rapid and steady development of the company has, to a large extent, been due to the attention and efforts made to soft power of enterprises over the years.

In his own words, if the business is likened to a person, hard power is the material basis for the existence and development of an enterprise, just like the flesh and blood of a person.

The soft power is embodied in the organizational mode, behavior standard, value concept, management science, innovation ability, enterprise culture, brand strategy, corporate social credibility, internal and external environment harmony index of enterprises, etc. these factors constitute the long-term, fundamental and strategic factors that affect the long-term, fundamental and strategic development of an enterprise. It is the spirit and system pillar of enterprise development. It is the spirit of an organization and the vitality of an enterprise.

A man without mind can be a fool or even a paralytic.

He believes that the improvement of the soft power of an enterprise and a brand is a long-term and complex systematic project.

Lin Huafeng studied the project as a science. He used his passion and perseverance in science and technology from his childhood to make full use of his company's operation and management. He used to create some mathematical models and deduce a lot of parameters and indicators through complex equations, so as to analyze the company's operation status and even evaluate the performance of salesmen.

Over the years, the air angels have reformed themselves according to their own characteristics and constantly changing and exploring the market economy.

公司的组织模式，从最初的扁平化结构模式，到分部门框架式管理，到现在的横纵集约化组织构架;其管理方式从单一的传统模式，到现在的网络化、科学化管理，建立了完善的内部网络沟通平台，多个管理层面的共享空间，实时完成指令的上传下达，情况的及时反馈，公司的集成网络平台实时反映生产、库存、各地分公司、各个销售终端的进销情况;团队下大力气搞研发和创新，开发出自己的拳头专利产品;注重完善品牌包装，扩充品牌内涵，不断提高品牌形象，制定中、长期品牌战略;空中天使的团队讲团结、讲奉献，在企业文化的建设中，逐渐形成了具有空中天使特色的价值理念和行为规范，员工们在每天的晨会上诵读“天使宣言” ，企业员工以作空中天使人为荣，追求个人价值与企业价值的完美结合。

Now the air angel from the organizational structure, to the management mode, to the innovation ability, to the enterprise culture and so on, in the comprehensive "soft power" aspect, is a vigor and vitality organism.

"Thick and thin" soft power has become a powerful driving force for the development of air angels.

One heart to the party

In a person's persistent pursuit, there must be a deep love.

Lin Huafeng joined the party organization during the University, how to treat party members' obligations and how to treat social responsibility. Lin Huafeng has his own belief: "I am a private entrepreneur, but I am a member of the party. I will never forget the solemn oath of the party flag."

When he resigned from the sea to do business and worked as a part-time party and group member for many years, he was once confused and worried whether he would be farther away from the party organization. With his persistent belief and in the busy rush of business, he never forgot to regularly pay the Personnel Center of his personnel files to take the initiative to pay the party membership fee and fulfill the basic obligations of a party member.

He still cares about events inside and outside the party as he did when he was in state-owned enterprises. He could not see the red headed documents. He carefully read the spirit of the important meetings of the party and the state published in the newspapers, seriously studied, ponder deeply, and filled with a heart of innocence, and never forgot the responsibilities of his party members.

Through the in-depth analysis of the spirit of the plenary session, the report of the government work and the linking of theory with practice, he has his own understanding of vigorously developing the socialist market economy, building socialism with Chinese characteristics, Scientific Outlook on Development, and building a harmonious society. In the party's policy orientation and the development focus of the country, Lin Huafeng sees more business opportunities than others and grasps the opportunity.

Lin Huafeng's company is increasing in efficiency. He is proud of paying back to society and becoming a taxpayer in the capital.

As a party member, he has the power to make more contributions to the society and to add glory to the party flag.

With the expansion of the company and the increase of personnel, Lin Huafeng finally realized another ideal. Under the leadership of the district Party committee, the company formed a party branch under the leadership of the regional private party Association. Since then, the air Angel team has a stronger and stronger core of leadership. The enterprise culture has built a more powerful starting point. Many employees are actively demanding progress. The exemplary role of the party members has been highlighted, and the cohesion and centripetal force of the company have been further enhanced.

In 2008, after the Sichuan earthquake, he first led the team to donate money for the disaster area. In January 19, 2009, the 2008 China Education annual news personality award Gala was held in Beijing. As a donation unit, Lin Huafeng attended the evening party and donated 70 thousand yuan worth of clothing to 159 students in the village of Xining, Qinghai. The Taiyang village of Beijing is a private charitable institution specially designed to serve the juvenile offenders without compensation. There are more than 100 children.

Over the past few years, whenever Lin Huafeng changed his season, he provided seasonal clothes and shoes for his children on a regular basis. He also helped the children here to provide tuition fees and living expenses.

There are many such examples.

"Giving love and giving thanks" is the spiritual realm pursued by Lin Huafeng and his team. It is also the core value of the "angel of the sky" brand. This road will go down firmly and let the individual's value be reflected in the public welfare.

This year's eighteen Party Congress is about to be held. Lin Huafeng said that as a member of a private enterprise, he must lead the team and do everything he can to add glory to the party flag.