Cloth Art Terminal Deducts "Golden Cicada Elegant Demeanor"

　　 Yang Wei The 80 generation home textile entrepreneur has the same skill and maturity as his peers. His brand cicada fabric has become the selling myth of the cloth industry with the rapid expansion of terminal outlets.

Yang Wei, chairman of Shaoxing golden cicada Home Textile Garments Co., Ltd., told reporters. Jin Chan home textiles The two brands of "golden cicada" and "Xi Kai Da" will be operated by two brands. This year, the company will open 10 direct stores and 100 franchises in China.

Yang Wei said that at present, the space for domestic textile enterprises to expand is still very large. Home textile enterprises can expand their consumer groups through their own personalized development, and do not have to rely on the market of others to gain competitive advantage. This competition is benign, and the result is gradually developing the potential consumer market of home textile products.

After the outbreak of the financial crisis, the export of Jin Chan home textile company has been affected, while the domestic market is in the ascendant. As a result, Jin Chan's home textiles decided to rely on the excellent quality of products and the "brand name" brand honor, to open up the domestic market, to achieve two legs to walk.

"Shaoxing golden cicada Zhengda decoration flagship store has become the first piece of chess for the company to lay the national market." Yang Wei said. According to the introduction, the exhibition hall of cicada Zhengda decoration flagship store has a total exhibition area of 1200 square meters. The display products are mainly middle and high grade window ornaments and curtain products, and bedding items are subsidiary. The display products include thousands of varieties of European style garden, Chinese style and children's styles.

Yang Wei told reporters that unlike other traditional window decorations and curtain shops, Jin Chan home textiles will provide personalized service for designers and families, and display products to customers with three-dimensional computer effects. In the future, enterprises also plan to introduce curtain cleaning, maintenance and other follow-up services, so as to enhance brand value and enhance brand reputation.

The cicada curtain fabric giant flagship store opened for two days, with a turnover of 200 thousand yuan. This gives Jin Chan home textile people more confidence to tap the domestic market. Yang Wei told reporters, this shows that our way is right. The product and sales mode are all adapted to the current market demand. We will further deepen the market.

Why did the cicada company, whose export was relatively stable, choose to enter the domestic market? Yang Wei gave the answer to two words: "brand." Yang Wei said that a few years ago, Shaoxing's home textile enterprises generally did not have brand awareness or brand promotion. The growth of domestic textile industry index was driven by factor input growth. Under the trend that resources are becoming more and more scarce, this mode of growth will not last forever. We must find new alternative strategic resources to make up for the shortage of factor resources and form new comparative advantages. This resource is brand.

"The development plan that the company has brewed for many years has finally become a reality." Yang Weixin happily said, this year, the implementation of the company's plan, only 3 months, the country has more than 200 franchisees door-to-door negotiations. However, the company has a professional threshold, not everyone who wants to join can join. Jin Chan's home textile direct shops and franchisees will be rolled out across the country. The goal of Jin Chan's home textile is to occupy the domestic second tier city market and become one of the first line brands of domestic curtains.

At present, Jin Chan home textiles has two designers. For the European and American markets, the company hired designers from the United States and Italy. In view of the domestic market, the company set up a research and development team composed of more than 10 people. The company has developed more than 1000 new curtain products every year. Yang Wei believes that the domestic lack of innovative spirit and independent spirit of home textile design, because there is no in-depth research and development, we copy each other, piracy, and ultimately even their own products are not recognized. "Only deep research and development can make products outstanding."

In the fierce competition in the home textile market, how to go out of a unique way of development? Featured products As the development characteristics of enterprises, enterprises are promoted to transform from foreign trade to successful domestic sales, and to enter the domestic market with professional vision and marketing means, and usher in the spring of cloth sales.