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Taiwan'S "Crazy Olympics" All Trades And Professions Compete For The Olympic "Big Cake".

2008/8/14 0:00:00 10244

Olympic

According to Taiwan's United Daily News, after the Olympic Games, the island's industry grabbed the Olympic fever and launched a number of limited sports products, which is very popular with young people. They can express their support for the Chinese delegation in Taipei. The restaurant also has Olympic Games and Olympic special meals. It also provides large screen TV for people to watch and invite everyone to cheer up.

The Olympic theme fever, the Olympic limited commodities launched by sporting goods companies, let young people wear the Olympic fashion, like Nike's t-shirts for Olympic teams of all countries, and the Olympic casual shoes of Nike signers coming into the stadium.

Puma's Olympic casual wear, Olympic cap, CONVERSE counters, 2008 Olympic Games backpack and so on are all popular among young people.

Hotel operators offer relevant meals, create a full range of Olympic experience and eat gourmet crazy Olympics together.

Regent Taipei Hotel launched the "2008 China Olympic Carnival" campaign. Zhang Yun, a public relations coordinator, said that the creativity of the meal came from the three parts of the Olympic rings, the flavor dishes of the host countries and the five continents cuisine.

On the first floor, a two storey TV Tower will be set up to broadcast the event.

Hotel One Taichung has launched the "Olympic theme business lunch", with refreshments inspired by the Beijing Olympic buildings and Olympic torch, designed four cakes, such as "bird's nest white chocolate mousse, water cube coconut and almond bean curd" and so on.

During the Olympic Games in Beijing, people who can't watch TV at home can provide solutions for high technology.

3G mobile phones, Chinese MOD, DVD video recorder, or mobile Internet can be viewed, and network broadcast events are more complete than wireless stations.

3G mobile phones can also watch the Olympic highlights, including Chunghwa, Taiwan, remote pmission and Verbatim.

NOKIA, Samsung and so on also support the digital TV DVB-H's mobile phone, which can be directly viewed on the desk.

According to Taiwan's economic daily, Beijing's Olympic Games are opening and big business owners are also following the Olympic Games.

Terry Gou, chairman of Hon Hai group, who has just completed the new century, took his wife Zeng Ying Ying to the opening ceremony of the Olympic Games, including Baocheng, unified, Dacheng, Weisheng, Hongda, Ren Bao, Hongqi, Lian Dian and other heavyweight enterprises. All of them were led by the head of the company.

Taiwanese enterprises include: Dacheng Group, Han Jia four brothers, all of them arrive; the unifying group is the only food sponsor of the Beijing Olympic Games, and all the top executives have also been dispatched. In the long run, Baocheng group of Nike and Adidas factory has been led by more than ten dozen cadres by CAI Chui, the chief executive, and become the largest team in Taiwan funded enterprises.

Han Jiachen, Dacheng Group, who is also president of the Tianjin Association of Taiwanese businessmen, welcomed the Olympic flame on the eve of the opening of the Olympic Games in Tianjin.

The four brothers of Dacheng Group, Han Jiayu, Han Jiachen, Han Jiahuan and Han Jiayin, have to watch the opening and closing ceremonies and are keen on this Olympic Games.

Han Jiachen said that the representative welcomed the Olympic flame and made him happy, although the whole journey was only 50 meters, but it was of great significance.

Unified group including President Lin Cangsheng and general manager Luo Zhixian attended in person.

It is understood that the unified group of food industry has a considerable battle. In addition to the number of directors and supervisors, with the addition of senior managers, the number of people attending the opening ceremony of the Olympic Games is over 20.

Although Luo Zhixian, chairman of the United Group, left behind Tainan, it will be represented by her daughter, as well as Mrs. Gao Xiuling, chairman of the board. This is Gao Xiuling's first public appearance on the mainland.

As for heavyweights of science and technology, including Terry Gou, chairman of Hongqi, Wang Zhentang, chairman of Zheng Chonghua, Ren Baozong manager Chen Ruicong, honorary deputy Dong Xuanmingzhi of Lian Dian, Weisheng chairman Wang Xuehong and general manager, the heavyweights of science and technology industry will go to watch the war.

It is understood that Terry Gou can watch all the Olympic Games tickets, he also locked in Taiwan's strong sports baseball and Taekwondo, ready to go to the scene as cheerleaders.

In addition, Hon Hai Group has a wide distribution in mainland China. It is said that Terry Gou has already wrapped up a special plane to invite Hon Hai employees and important customers to participate in the grand event in Beijing.

Unification is the exclusive sponsor of Beijing Olympic instant noodle.

Through the Olympic "green, humanities and technology" three main axes, the unified group has locked the idea of Humanistic Olympics, donated RMB 13 million yuan to set up the "unified millennium love public welfare fund", invested in the mainland hope primary school project, and launched the related public welfare activities under the slogan of "today's bowl of noodles and tomorrow's one gold".

Rough estimate is that the amount of sponsorship of Beijing Olympic Games is more than RMB 150 million yuan.

Dacheng Group is the largest supplier of white meat chicken on both sides of the Taiwan Strait. It has always been low-key. However, in the Beijing Olympic Games, Dacheng foods of the group has been selected as one of the two largest suppliers of Beijing Olympic meat products. It has become the second Taiwanese food business directly from Beijing Olympic Games.

The Weisheng group sponsored the "International director to shoot Beijing" sponsored by the Beijing municipal government, invited 5 international leading photographs, and reproduced the essence of Beijing's urban culture from the perspective of pnational culture.

In particular, Hong Qi is going to replace the Lenovo Inc, sponsoring the 2010 Vancouver Winter Olympics and the 2012 London Summer Olympic Games as a global partner for computer equipment. As the first Taiwan company to take the identity of the Olympic global partnership, chairman Wang Zhentang took this opportunity to visit the Beijing Olympic Games and attend the opening and closing ceremonies.

Businesses are also being endorsed by sponsoring Olympic athletes or seeking Olympic athletes.

Taiwan Coca-Cola has sponsored three Taiwan Olympians at the same time this year, including table tennis player Zhuang Zhiyuan, badminton player Zheng Xiao Jie and archery Yuan Shuqi.

Coca-Cola has been sponsoring the Olympic Games for 80 years. It is an old Olympic sponsor. Taiwan Coca-Cola sees the Olympic Games as an event of the year. It not only introduces a series of Olympic commemorative bottles and promotional activities, but also spares no effort in sponsoring Taiwan Olympic athletes. Besides shooting TV advertisements, players will also attend the events organized by Coca-Cola.

The theme of this year's Olympic Games in Taiwan Coca-Cola is "to add joy to the Olympics, only to Coca-Cola." let three Olympic athletes take a Coca-Cola TV advertisement to make consumers infected with Olympic Games and Coca-Cola's joyous atmosphere.

As the official sponsor of the 2008 Beijing Olympic Games, Adidas launched the propaganda battle a month ago after the Olympic countdown. It announced that it had sponsored the gold medal winner of the last Olympic Games Taekwondo, Chu Muyen, the Taekwondo woman Yang Shujun who won the Olympic ticket for the first time, the tennis doubles female Chan Yungjan, the tennis male single Lu Yanxun, the shot putter Zhang Minghuang and the air gun player Huang Yiling.

The sponsorship products include general training and competition costumes, special shoes for competition items, luggage bags for equipment, and Olympic watches.

Reebok is optimistic about Su Liwen, the second magnitude Taekwondo woman. Since April 2007, she has been sponsoring her costumes, with fixed sponsorships and awards for international competitions every month.

Reebok also sponsors 2008 Beijing Olympic Games Chinese Taipei delegation and the regiment headquarters 160 people's clothing.

Taiwanese Crazy Baseball and sporting goods Nike are sponsoring the Chinese baseball players of the Olympic Games.

In archery, Yuan Shuqi, Wu Huiru, Wang Zhengbang and Guo Zhenwei are the most popular players in individual or team competitions.

Among the Taekwondo Players, Nike sponsors Song Yuqi, a signer who fought for the Olympic Qualification ticket and was hurt and bled.

Wu Wenqian, the first man of the marathon in Taiwan, has participated in the Olympic Games for the second time in succession. It is also the sponsor of Nike's Olympic Games.

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