Health Functional Footwear Innovation Promotes Product Value And Leads To Market Trend.

< p > 2013, "United Nations peace envoys public welfare Exhibition", put the < a href= "http://www.sjfzxm.com/news/index_c.asp" > hundred Mickey /a > into a new journey, looking back on the about 30000000 sales in 2009 to 2 billion in 2012. However, in the slowing development market, when enterprises are seeking transformation, what is the exploration of Lai Zhenguo? What's the point of transformation? What's the point? With these questions, I went into the company in Jinjiang, and I talked with the manager of brand Department on these issues. < /p >
< p > nowadays, the development of technology can be described by changing rapidly, and the way of life of consumers is changing. Children's < a target= "_blank" href= "http://www.sjfzxm.com/" > shoes < /a > products are constantly improving their appearance. In the process of growing up, Mitch is also deeply aware of the importance of technology in children's shoes. In fact, as early as in March 2012, our company, together with China's a target= "_blank" href= "http://www.sjfzxm.com/" leather less /a and footwear industry research institute, jointly established the research project of "healthy and comfortable children's shoes", awarded the "children's safety shoes technology demonstration enterprise" by the national leather and footwear industry productivity promotion center, and committed to deep scientific research on children's shoes health, comfort, safety performance and so on. Lai Zhenguo told the author that in 2013, in 2013, the 100 million children worked together with STEVE, a famous health shoe expert, and established strategic cooperation with some well-known medical institutions in Taiwan. < /p >
< p > to achieve a new leap in technology with technology, and let the healthy fashion industry promoted by the brand develop, create technology products, and let the brand idea of "happy to be happy" to go up to a new level. "Now our health laboratory is also set up. The equipment inside it can be equipped with the corresponding insoles for different children's feet to correct children's flat feet, high arch feet and so on. All the instruments used are imported advanced equipment." Lai Zhenguo said that technological innovation has set a great step forward in the brand strategy of the 100 million Mickey market and improved the technical content and added value of the products. In 2013, Mitch launched health function shoes nationwide and achieved good results. In order to meet the strong demand of consumers. "In 2014, we will focus on the introduction of health function shoes, so that every child in China can grow healthily." < /p >
< p > < strong > hundred changes Mickey > /strong > /p >
< p > nowadays, most of the parents are mainly post-80s, with higher education and more attention to their children's health. The change of consumer consumption mode also promotes the transformation of product category and marketing mode. "The price range of our health function shoes meets the needs of function, and the price can also be accepted by the public." It is reported that the health function shoes of the hundred meter Mitch are relatively early, and the field of health shoes in China is still at the front end. Under the guidance of technology, 100 million Mickey will continue to introduce more styles and more products, leading and adapting to the consumption of Chinese children. < /p >
The emergence of new media such as P, micro-blog and WeChat is also changing people's way of life and the marketing mode of enterprises. "Personally, I am very optimistic about the marketing of micro-blog and WeChat." According to the introduction, the 100 million Mickey often uses micro-blog to organize micro activities and interact with consumers to understand the needs of consumers and establish good relations. In the micro marketing, the most favored is WeChat marketing. Speaking of this, Lai Zhen Guo admitted: "in terms of WeChat's marketing, we are not doing enough, but we often launch some activities such as collecting and sending Taiwanese calendar." Micro marketing is a major trend in the future, which is inevitable. In Lai Zhenguo's view, we should first take advantage of the resources and facilitate the continuous promotion in the later stage. More interactive communication with consumers, create a good word of mouth sharing brand, and then enhance brand awareness, reputation and loyalty. < /p >
In the past two years, Mickey has been trying to launch and launch new marketing initiatives. Among them, the United Nations peace messenger's public welfare exhibition is an important act of P. Through the performance of more than 20 thousand children in more than 20 cities in more than 13 provinces of China, 68 UN peace envoys were selected to visit United Nations Headquarters and organize tours to all parts of the country. Activities are promoted through local regional ordering meetings or terminal promotions. "This is a zero distance contact with consumers, which is also helpful for brand promotion and publicity." This public service marketing initiative has a direct impact on the sales performance and the expansion of regional investment channels. < /p >
< p > 2014 is the year of the Spurs of Mickey Mickey, and it is a year of full development for enterprises. In the industry, there is also a lot of integration from single children's shoes to shoes and garments. Starting from the pilot store in Henan in 2013, the outdoor LED big screen video ads and long-distance video ads have been fully developed. It is expected that in 2015, the shoes and clothing stores will be opened in the whole country to ensure the upgrading of the profit system of the franchised stores. Transformation and upgrading are inseparable from the cultivation of ideas. Lai said that the company has professional training for terminals, agents and internal staff. The upgrading of the concept, guiding the transformation of business behavior, is also beneficial to the late development of the brand. In 2014, it will speed up the construction of marketing channels, improve the standard management and create strong brands. < /p >
< p > "existence is reasonable" Lai Zhen Guo borrows Hagel's famous saying to express his current competition for cartoon brand, authorized brand and independent brand in the industry. Whether it is technological innovation, < a href= "http://www.sjfzxm.com/news/index_s.asp" > marketing < /a > mode of innovation or development of shoes and clothing integration, are all Mitch's exploration in the road of transformation. Change will flourish, but no change will happen. The situation in the future will change rapidly. No one can foresee what will happen next. Only knowing oneself and adapting to the change of the times will be the way of survival and development. More detailed < /p >.