Dry Cleaners Join UCC, Dry Cleaning Leading Brand
In today's market economy, competition is everywhere. Laundry The same market competition, fierce competition among franchised brands, dry cleaners mall share competition, grab customers, pull endless business. The competition within the profession has been normalized. So, as a main body of the shopping mall, how should dry cleaning meet the competition of peers?
Wu Zhizhang is a dry cleaner franchisee. His dry cleaning shop is located in a downtown area in Yueyang, and is a medium-sized dry cleaning shop. The storefront operation area is about 28 square meters, which is divided into two parts by a screen wall. In front of it, about five or six square meters are for customers. They are used for dry cleaning clothes and silver collection. The remaining space is mainly for dry cleaning clothes. Behind the screen is dry cleaning room. The whole planning of storefront is about that.
He is the first one in the community to do dry cleaning. business In the early days, the business was good, but soon after he saw that his business was doing well, other brands of dry cleaning franchises also entered the community. One of them was still opposite to his door (across the street), and the business area of the store was two times that of his store, more than 50 square meters. The appearance of the dry cleaning shop caused his passenger traffic to plummet. In order to save the declining passenger flow, he added items like repairing his clothes, such as sewing trousers and so on, but it was not ideal.
To this end, he found the staff of the UCC dry cleaning headquarters in the United States. The company assigned him an operation elite of the dry cleaning flagship store, and gave him the proposition from all aspects.
Operation told him that all walks of life only need to be carried out and there will be competitors. Entrepreneurs encounter opponents are common problems, opponents divert the flow of passengers, and want to win a place in dry cleaning business, the key lies in the customer. The good or bad of service operation is that the number of repeat customers is more or less. The problem encountered by dry cleaners is the gradual reduction of repeat customers. It is advocated that entrepreneurs enter the shop that is competing with them and have a look at the difference between them and their competitors.
There are also some detailed solutions to Wu Zhizhang: service, profession, and plainly, it is a service. The entrepreneur can open up a member area for other customers, set up a membership system, set up a membership system on the membership card, include all the new projects, find a small book, record the requests from customers every time, and when the customers come to pick up the dry cleaning items, refer to the key disposal parts of the customers. The perfect service will give customers a strong spending tendency and end up to be a loyal customer of your dry cleaning shop. Even if there are new competitors, it will not be easy to take away loyal customers. Besides
Dry cleaners join UCC, dry cleaning leader brand 。 All in all, adding service items and membership is just a way to enhance customer loyalty and stickiness. In dry cleaners market, operators should also learn a variety of ways to learn to win by intelligence rather than early or rough hands. The dry cleaners can reasonably open the civilized competition, win the shopping mall and win customers through progressive service quality.
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