The New Concept And New Mode Help The Warp Knitting Design Contest Go Further.

Haining China warp knitting design competition has been held for three sessions since 2006. 2009 the fourth Haining China Warp design competition will be held in Shanghai in late April after careful planning and careful preparation for nearly 8 months. At present, people from all walks of life are looking forward to this moment. As a sponsor of the competition, the China knitted industrial association has given a lot of guidance and support to the competition. Recently, "textile and clothing weekly" interviewed Yang Shibin, director of the China Knitting Industry Association. In retrospect, the results were inspiring. In the spacious conference room of the China knitwear industry association, Yang Shibin began to recalling several competitions. He said that the scale of the competition is expanding year by year and its influence is increasing year by year. First of all, from the entries, the first session is nearly 1000, the second is 1800, the third is 2200, and this year it is more than 2500. From the perspective of the countries involved in the entries, 1 countries were involved last year, and 7 countries, 131 districts and 134 schools this year. In addition, from the areas involved by domestic enterprises, it is far from the Zhejiang Haining warp knitting industrial cluster, but extends to Jiangsu Changshu, Fujian Changle, Zhejiang Shaoxing and other regions, as well as the vast number of enterprises gathered by Jiangsu Changzhou as the representative of the warp knitting place, forming a competition between the upstream and downstream industries, production, learning and research. It is undeniable that the warp knitting design competition has become an eye-catching unique landscape in China's knitting industry, and this landscape will shine more brilliantly in the future. To sum up the reasons for the current achievements, Yang Shibin believes that warp knitting is not only a relatively small proportion of the industry, but also a highly specialized vocabulary. Only a few people in the industry knew a few years ago that the end consumers knew nothing about it and did not know anything about warp knitting. At present, we are glad to see that more and more institutions have added warp knitting courses. Most of the warp knitting products are also known and accepted by more and more end users. This is a result of many years of warp knitting design competition. In addition, another major factor contributing to the competition and promoting the concept of warp knitting is the media. Yang Shibin explained that when a new thing is not widely known by the public, the media is often the best way to transmit information. Looking at the history of the competition in the past few years, the units that reported the competition from the original Zhejiang Haining and the surrounding areas have developed to hundreds of newspapers, magazines, televisions and Internet media. The publicity of each design competition will give more people the chance to meet, know the contest and understand warp knitting, and the popularity of the contest will also increase greatly. At present, CCTV has decided to take the warp knitting design competition as one of its key annual reports. Another important reason is the organization of the competition. The maturity of the competition organization determines the success degree of the competition to a large extent. It can also be said that the organization that the competition organizes and organizes the perfect and high precision to the competition has largely achieved the brand added value of the contest. Yang Shibin said that the organizers of several competitions are very characteristic. This year's competition is held at Donghua University. It should be said that it has more advantages. With the new concept leading the new model, after summarizing the direct reasons for the success of the competition, Yang Shibin focused on the decisive internal factor for the success of the competition. "Warp knitting design competition has tried and successfully implemented a new model, and this new mode of activity has been formed in a new concept and practice. The continuous successful holding of the warp design competition is the direct impetus and support of this concept." Yang Shibin explains in detail that activities in the industry are almost daily and weekly. However, it is common for you to sing my debut, but what is the reason for this phenomenon? I think the most fundamental thing is that the internal support of activities is not enough. Because ordinary activities are mostly led by industry enterprises, or combined with some corresponding organizations or inviting trade associations to participate, an activity is over and there is little awareness of continuing to pursue, because after all, the success and sustainability of an activity are more dependent on the possession of resources. The reason why the warp knitting design competition can last for a long time is that the competition has practiced a new model: the association, the government and the enterprises have initiated and worked together. In this way, the role of the association and the government changed from the original supporting role to the leading role. The Association changed from the original platform to a resource and integrated into the activity. The effect of resource incubation is infinite. The effect of the competition we see now is the effect of resource re hatching. This is reflected in the planning and execution process of each competition. "From the planning of each competition to the whole process of implementation, China Textile Industry Association and China knitted Industrial Association have strongly supported it. Before the competition, the press conference, the evaluation of the entries in the competition, the holding of the awarding party, etc., will be attended by the leaders of the China Textile Industry Association and the China knitted Industrial Association, and a lot of constructive suggestions and suggestions will be given to ensure that the competition is in a positive direction and timely completion. Yang Shibin said, at the same time, the Chinese Knitting Industry Association warp knitting Association's full devotion to the contest is also not available in other activities. The warp knitting club will devote 8 months to the planning and implementation of the competition every year. This mode has been recognized and recognized by other industry associations, and is likely to be promoted in other industries. "Which activities can continue to occupy this kind of resources, and there is a guarantee for which activities will last for a long time. This is a change of concept and a new concept. Warp knitting design competition has successfully gone through several previous sessions based on this new concept and the new concept led by this concept. I believe that the next big competition will get better and better and go further. " Yang Shibin is full of confidence in the competition. Yang Shibin, the first to benefit from the warp knitting enterprises in Haining, Zhejiang, and Haining municipal government. Statistics show that after the warp knitting design competition, the output value and profit of Haining warp knitting industry have increased. Despite the heavy pressure of the global financial crisis in 2008, the profit and output value of Haining warp knitting industry still increased by about 20%, which is second to none in the country's warp knitting cluster. In addition, the Haining municipal government has previously seen Haining's tidal wave and leather capital, and 3 regional signboards of the famous Textile City show its regional charm outwardly, but now there are 4 pieces, and the other is the warp knitting capital. The Haining warp knitting industry started late but developed fastest. The warp knitting capital has now become a regional sign with the same gold content as Haining's tidal wave, leather capital and home textile city. Especially last year, the Haining warp knitting industry made outstanding contributions in the process of national relief. Last year's Wenchuan earthquake in Sichuan, because of the insufficient supply of tent cloth in China, Haining's warp knitted awning cloth was widely used in the production of disaster relief tents. According to statistics, in 2008, Haining provided 3600 tons of awning cloth for the Sichuan disaster area. When the reporter asked about the plan after the fifth competition, Yang Shibin answered without thinking: "persevere, carry on in a solid way, the overall context remains unchanged, and the ultimate goal is to push the development of the industry unchanged." He said, the next competition plan is already in the process of brewing. Now it is the fourth session. In the preparation process of the fifth competition, the Chinese knitting industry association and the Organizing Committee of the competition will begin to discuss the future planning of the competition. But the theme of the competition will not change. The ultimate goal of the event will not change. At the same time, it will join and integrate more positive factors that can promote the competition and promote the development of the industry. For example, from the current situation, whether it is warp knitting materials, accessories enterprises, or warp knitting equipment enterprises, and enterprises in the field of warp knitting products have already been very interested in the competition, and have the intention to participate in it. Therefore, integrating more effective resources that are conducive to the development of the competition and the development of the warp knitting industry will be a key point in the future planning of the competition. This is also a decisive factor for the success and sustainability of the commercialization of the competition. Who will benefit from it and change short-term investment into long-term strategic investment and benefit from it for a long time. More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan