Xinji Skin Makes Every Effort To Build Its Own Brand.

"This is normal. As long as Yang's cell phone is turned off, it must be" flying trapeze ".

For leather bosses in Xinji, they have been flying around the world for 3 months in a year, not to contact the business, but to understand the fashion trend of international leather goods.

At the moment, I will be busy with leather clothing sales season.

Du Yongliang, the sales manager of the company, comforted reporters who were "empty".

After waiting for more than a day, the reporter at the Xinji ocean fan clothing headquarters finally saw Yang Hao, who had just hurried back from Beijing.

After sitting down, Yang Hao apologized and said, "the days of waiting for business to arrive are long gone. Now we have to take the initiative to attack the market so as to seize the opportunity."

Xinji is known as the "Yan Zhao ancient collection, the fur is one of the world". The leather industry has long enjoyed a high reputation. In 1927, the British envoy Charlie gave Xinji the "fur coat" as a gift to the queen of England. After the reform and opening up, Xinji fur and Nick conquered the domestic market, and 7 of the 10 leather garments in the market came from Xinji. Since 1998, Xinji fur and fur have been exported to over 45 countries and regions, including Russia, the United States, Canada and so on, with over 6 million exports per year.

"To Russia in 90s to run foreign trade, to what extent does leather clothing sell well? Do not talk about style and workmanship, even if there are only 1 zippers and 4 pockets".

Yang Hao said that a fur coat can earn more than 700 yuan, which is higher than that of ordinary workers at that time.

Because of the pressure of market competition, Xinji leather enterprises have not paid much attention to product design and R & D for a long time. They always give people the impression of "silly, big, stupid and thick" and can not catch up with the trend.

With the development of leather fashion and high quality, and the financial crisis, the foreign trade market was in a doldrums, which once caused great impact on the leather industry.

OEM became the first step for many leather enterprises to return to the domestic market at that time.

"But the same leather clothing, we sell at the factory price, no one is interested in it, affix the trademark of others but immediately multiplied and scrambled to rush to buy."

Yang Hao reluctantly said that no brand support, only the immediate profits to hand.

It is precisely because of this, Yang Fan launched its own brand "100 poems".

Nowadays, the "hundred poem" brand has been well known and recognized.

Like him, more and more "leather" bosses gradually realize that only by building their own brands can we finally win the market.

"Now, the annual R & D expenditure of the company is around 5 million yuan, with more than 50 full-time R & D and design personnel. Almost every two months, teams will be sent to Italy, Turkey and other countries to capture fashion inspiration and collect trends, so that our leather garments can be integrated with the international market in terms of styles and fabrics."

Yang Hao confidently said.

To promote the pformation and upgrading of leather industry, Xinji has planned and built an international leather city "ten center" project with a total investment of 16 billion 800 million yuan and a building area of 4 million 690 thousand square meters.

At present, famous shopping centers, R & D and design testing centers, business reception centers and e-commerce centers have been put into use.

After the completion of the project, Xinji international leather city will become the world's leading leather and fur products R & D, manufacturing and Trade Center.

Standing at the International Leather City Square in Xinji, looking up to the building built by "bird nest" and "Water Cube", Zhang Yongxin, deputy general manager of leather city, said quickly:

The construction of Xinji leather has changed from industry to commerce, from products to commodities. It is like a brand sales window, promoting the pformation of Xinji leather industry from simple foreign trade to domestic trade and foreign trade. "

Today, there are more than 300 families in Xinji.

In Suifenhe, Heihe and other border trade markets, direct sales outlets were set up. 8 registered marketing companies in the United States and Canada, 21 entered the European and American markets and the East Asian markets, and registered 70 independent brands outside the country (territory).

Up to now, the Xinji leather industry has 410 self - export enterprises and 61 countries and regions, with 3 "Chinese famous brands" and 4 "famous Chinese Trademarks".

Not long ago,

Under the sponsorship of the Xinji leather industry, the Young Entrepreneurs Association was established by more than 140 enterprises.

In this young group whose average age is only 32 and a half years old, Yang Hao, 42, is a well deserved "big brother".

Young people dare to think and dare to fight, are more sensitive to new things and new ideas, and are more receptive.

At this stage, we are exploring how to build a new business model based on supply chain in fur industry. "

In Yang Hao's view, only through this mode of innovation can Xinji "bend over" other leather production bases, and move from "China skin capital" to "world leather capital".