How Can Women'S Fabrics Win The Market?

Here world

The small weave of the net tells you that the fabric of women's clothing is enough "new" to win.

I believe every viewer who has been to the China international textile fabrics and Accessories Expo will be impressed with the fashionable women's fabric area of Shanghai New International Expo Center.

One of the exhibits carefully displayed reflects the colorful movement of women's clothing belonging to China and the world.

The exhibition booth full of design sense, showy exhibits, distinctive research and development ideas, and people-oriented service tenet.

The reason why women's fabric area is catching up is inseparable from the spirit of continuous innovation and innovation.

Hangzhou Tian Rui printing and dyeing new style digital printing fabric is in front of fashion.

As a well-known supplier of women's fabric, Zhejiang Hangzhou Tian Rui printing and dyeing Co., Ltd. always regards product development and technological innovation as the core driving force for its own development.

Vice president of enterprises, Zhou Mian long, proudly introduces that in order to produce and develop more competitive products, in recent years, enterprises have invested about 150 million yuan of funds to import the latest equipment from Germany, Italy and Japan to develop printing, dyeing, processing and distribution of pure cotton, polyester cotton and linen fabrics.

At the same time, the company has also hired several digital technical experts and managers who have rich experience in printing and dyeing to jointly promote the continuous innovation of products and the pformation and upgrading of enterprises.

All along, Tian Rui printing and dyeing has attached great importance to participating in international exhibitions like Intertextile fabric exhibition.

In the exhibition, the active preparation and huge investment of the enterprise in the early stage often get a substantial return.

On the exhibition platform, Tian Rui dyeing and printing can contact new customers every single time, stabilize old customers, understand the latest trend information of women's wear, and face to face communication with peers and customers, so as to achieve seamless connection between upstream and downstream, and constantly adjust the R & D direction and marketing strategy of enterprises.

"It is precisely because of the support of advanced equipment, technology, talents and other factors such as the company's own advanced international exhibition such as Intertextile, that enterprises can bring the latest trend of women's clothing in Europe and the United States to the front of domestic customers."

"Most of the downstream textile enterprises in China are mainly ordinary women's clothing, and there are few enterprises engaged in fashion production," Zhou said. This directly led to the cost of high-end women's clothing fabrics in China, and the development of the market was relatively slow.

One of the most important purposes of our participation in the Shanghai exhibition is to display the digital printing products of women's clothing, which is most popular in Europe and America in the autumn and winter of 2015, which is different from any domestic fabric style.

At the same time, Tianshui fabric products, four side elastic fabric products, elastic double-layer fabric products and cotton products will not be popular and popular in China.

Different from the gorgeous colors of women's wear fabrics in 2014, digital printing products with black and white color will become the absolute leading role in the market next year.

At the same time, in order to curb the widespread plagiarism in the industry today, Tian Rui printing and dyeing specially formulated the corresponding pattern protection measures.

After obtaining the customer's flower samples, the company will not turn it in 6 months. Even if other customers find similar flowers, they will change more than 30%.

Wujiang's high end textile technology achieves nylon heat pfer printing fabric

Just in line with the current trend of women's clothing has been unable to fully meet the increasing taste of consumers, China's fashion industry and textile industry for women's fabric novelty and wonderful creativity eager, Wujiang flat head Textile Co., Ltd. set functional, beautiful, innovative in one of the nylon heat pfer printing fabric just to meet their needs.

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Innovation and utility have always been important factors in the development of enterprises.

After many years of efforts, Wujiang's flat head textile, as a supplier of nylon printing fabrics in China, has become a representative enterprise in the whole nylon printing field. Its products enjoy a good reputation both at home and abroad.

Such excellent results are one's own efforts on the one hand, and on the other hand, the international professional exhibition, such as Intertextile fabric exhibition, has been promoted for a long time.

At the current Intertextile fabric exhibition, Wujiang's flat end textile will continue to focus on nylon printing as the key product. Gao Ping's business leader, said, "our Nylon heat pfer printing technology has 3 characteristics: first, it can print natural scenery and strong artistic patterns on nylon fabric. These patterns are characterized by realistic shape, clear layers and strong three-dimensional sense; two, the products can be packed after being pferred and printed without post-processing, which has the characteristics of short production cycle and high production efficiency. Three, nylon heat pfer printing fabric is dry and process free, which eliminates water washing, steaming, drying and other processes without exhaust and waste water, which makes it more energy saving and environmental protection than other printing technologies."

"Heat pfer printing has been applied to all kinds of textile fabrics for a long time, because nylon fibers are much less thermoplastic than polyester fibers, which directly causes nylon fibers to be difficult to color.

Therefore, the current domestic heat pfer printing is mainly applied to polyester fabrics. Fabric manufacturers use high temperature and pressure, disperse dyes to make the ink in the paper sublimate into the fabric, and the polyester fabric with this heat pfer printing is bright and durable.

Nylon fiber, because of its low thermal plasticity, most manufacturers use acid dyes to make nylon fabric color through screen printing process, but nylon fabric after screen printing is always unsatisfactory.

Gao Ping further talked about it.

In order to change the present situation of nylon dyeing, the R & D team combined with the production characteristics of heat pfer printing, rebuilt the original equipment, and used the heat sublimation technology to permeate the disperse dye on nylon fabric. This innovation made nylon printing a step up in technology.

At present, the heat pfer printing products have reached the 4~5 level in various tests such as color fastness to soaping, color fastness to washing and fastness to sunlight.

It is with these characteristics that nylon heat pfer printing products have many uses and can be widely used in windbreaker, skin clothing, down garments, outdoor sports clothes, jackets and so on.

"In addition to focusing on the functionality of fabrics, we will keep up with the latest fashion trend of women's clothing in the design and development of products, and truly achieve the perfect combination of function and fashion."

Gao Ping added.

Shaoxing Cameron emphasizes independent research and development to ensure new, strong and fast products.

As a leading fashion women's clothing company, Shaoxing maimong Trading Co., Ltd. is no longer the new face of Intertextile fabric exhibition. From the very beginning, the Intertextile fabric exhibition has always been the best choice for Mai Long's exhibitors.

In 2014, in order to attract more women's customers' eyes, Mai long increased independent research and development efforts in the series of cotton and hemp products, cotton products, imitation silk products and imitation Tencel products.

In addition, the 3 unadorned but sincere words of "people-oriented, quality first, customer satisfaction" will continue to be an important development strategy of 2014.

At the same time, in order to meet the ever-changing needs of women's clothing customers, the company's efforts to strengthen its own product innovation and make it new and fast are also the focus of this year's work.

Intertextile fabric exhibition is an important channel for textile upstream and downstream designers to get fabric information. But the maelong design team is taking this opportunity to constantly learn the latest trend of women's fashion information from international exhibitions such as Intertextile fabric exhibition, and combining with the actual situation and product positioning of the enterprise to apply it, constantly bringing forth new ideas, bringing more high-quality and innovative fabric products to customers.

"One piece of fabric with advanced ideas, excellent quality and rich charm is the best business card of an enterprise."

Zhang Jun, the head of the enterprise, said that at the Intertextile fabric exhibition, the products brought by the company were mainly spring and summer thin women's fabrics, and the new products independently developed accounted for the proportion of 30%~40%.

In recent years, in order to meet the growing demand for functional fabrics, maelong is more inclined to develop and produce high quality fabrics with washable, green and environmental friendly functions.

With the volume of customers as the main requirement, the quality of the general customers has become less and less. Now the customers are more picky than before, whether the fabric is new enough, the functionality is strong enough, and whether the development speed is fast enough has become the main factor that they will consider.

When it comes to the future direction of the development of the company, Zhang Jun believes that the future trend of the enterprise should be towards the fast fashion women's fabric.

Now the more popular custom fabrics have to undergo a series of production processes such as weaving and dyeing and finishing. The cycle is longer, and the order quantity of customized fabrics is generally less. These problems directly cause the rise of the cost pressure of the enterprises.

In addition, if there is any minor mistake in the middle link, it will lead to the early efforts of the enterprise to be wasted. Considering the series of factors, although the tailor's customized fabric business will continue to be retained, it will not become the focus of development.

Constantly innovating and changing fast fashion women's fabric is the main direction for the future development of enterprises.