Adidas Is In Trouble And The Investment Consortium Wants To Buy Reebok From Its Hands.

According to the Wall Street journal, a consortium of investors from Hongkong and Abu Dhabi proposed

Das bought Reebok Co on his hands.

If successful, the deal will lift the disappointing alliance between the two sports shoe producers for eight years.

According to people familiar with the matter, the Jynwel Capital, an investment agency of the Asian rich family of Liu's family, and a fund plan related to the Abu Dhabi government immediately sent a letter to Adidas's director, offering to buy Reebok business with about 1 billion 700 million euros ($2 billion 200 million).

This year, the second major sports in the world

Adidas, the maker of Adidas, is struggling. In late July, it lowered its profit forecast for the next two years, which is the second time the company has lowered its profit forecast in more than a year.

Adidas's net profit in the first quarter fell 27% compared with the same period last year, to 348 million euros, and its revenue fell 2%, to 6 billion 998 million euros.

After adjusting the fluctuation of exchange rate, the income dropped to 5%.

The company expects sales to grow by 10% this year, but now the company expects to increase by only about 5%.

Due to the need to clear up inventory, the company expects operating margins to be between 6.5% and 7%, rather than 8.5% - 9% of the previous forecast.

Adidas's chief executive, Herbert Haina, said in a statement: "in the rest of 2014, our priority is to maintain the momentum of key products and markets and take corrective measures to ensure the stability of future earnings."

Adidas bought Reebok in 2005 at a price of 3 billion 800 million US dollars to narrow its competition with the United States.

The initial launch of the first series of sneakers has indeed been successful. The acquisition helped to increase its market share in North America and promoted its position in the competition with Nike in the field, but then it was in trouble.

Adidas is a German sporting goods manufacturer, a member of Adidas AG, and the second largest sportswear manufacturer in the world.