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China'S Clothing Industry To Get Rid Of Impetuous And Diligent Thinking

2015/1/1 18:57:00 31

Textile And GarmentGarment IndustryGarment Enterprises

  

Hot spot 1 Xinjiang policy dividend

Textile and clothing

New blue ocean for business development

Xinjiang in 2014 is definitely the focus of attention.

Since this year, Xinjiang has continued to invest 30 million yuan of funds to support 41 garment enterprises, put forward a million people employment plan, launched the cotton target price reform pilot project, and implemented the cotton direct subsidy policy.

This series of reform measures is enough to make Xinjiang the focus of attention of the national garment industry.

In July 18th, the people's Government of the Xinjiang Uygur Autonomous Region held the development of textile in Beijing

Clothing industry

A press conference was launched to promote the ten preferential policies formulated by the national and regional governments in developing the textile and garment industry and promoting employment in Xinjiang, namely, the establishment of a special fund for the development of textile and garment industry with a scale of about 20 billion yuan, and the implementation of preferential taxation policies, preferential tariff reduction, textile and clothing subsidy, Cotton Subsidy in Xinjiang, training of employees and social security subsidies, support for centralized construction of printing and dyeing wastewater treatment facilities, increased support for Southern Xinjiang and increased financial support.

The people's Government of the Xinjiang Uygur Autonomous Region also released the development plan of Xinjiang textile and garment industry subsequently: in 2023, Xinjiang will eventually achieve the target of 1 million people in the whole industrial chain of textile and clothing.

In addition, in September 4th, the Chinese fashion convention was held for the first time in Urumqi, Xinjiang. During the same period, a high-end forum on the development of Xinjiang's clothing industry was also held.

The forum focused on the current situation and future prospects of Xinjiang's garment industry, and played a positive role in promoting the integration of the mainland and Xinjiang and stimulating the endogenous driving force of Xinjiang's garment industry.

Comment:

In recent years, in order to attract more garment enterprises to develop in Xinjiang, the state's support policy for Xinjiang's textile and garment industry is constantly increasing.

There is no doubt that through the central government's special policies to promote the development of textile and garment industry in Xinjiang, it will greatly promote the rapid, healthy and sustainable development of Xinjiang's textile and garment industry.

Hot 2, the wind of the market is endless.

In recent years, the market downturn has made the clothing brand smell a lot of dangerous smell. Many clothing companies have been looking for mergers and acquisitions, cross-border from my rescue.

Especially since the beginning of this year, the textile and footwear enterprises have been enthusiastic about the capital market.

There have been more than 30 enterprises sprinting A shares and H-share IPO, of which 10 companies have been listed (including 2 new three boards), 3 enterprises have passed, 17 companies are in the normal audit stage, 1 have entered the listing process, and 9 enterprises have been "terminated".

The number of them has been the biggest in the past years.

Since January this year, five enterprises listed on the Hong Kong Stock Exchange have been listed as Fujian menswear enterprises, Nash, Hudi, Shenzhen women's clothing enterprise, La Natsu Bell, Shenzhen fashion group, Shanghai fashion group, and other 3 companies listed on A shares. They are Fujian sports brand, Fujian auto brand textile company, Huamao technology, Nanjing high and middle end women's wear brand wingnus, and 2 companies listed on the "new three boards" for Jifen fashion and Susi.

At the same time, a number of enterprises are queuing up for listing.

According to statistics, the 3 enterprises that have passed are Fujian Jordan sports, Zhejiang new Australia textile and Zhejiang Jian Sheng group.

Meanwhile, Ningbo Taiping bird has officially entered the listing process, appearing in the list of pre disclosure enterprises announced by the China Securities Regulatory Commission. Qipai men's clothing also indicated that it was ready to go public in 2015.

Comment:

The reason why clothing companies are so enthusiastic about listing is the reality of increasingly fierce competition in this field.

It is necessary to widen the gap and get opportunities for development.

Listing has become a shortcut for clothing enterprises to seek greater development, and it also plays a certain role in improving popularity.

However, listing is not only an opportunity for enterprises, but also a challenge to the operation and management capabilities of enterprises. Enterprises need more input to speed up internal construction.

In addition, the stock price is greatly affected by the performance. If the listed company assumes greater responsibility, it must withstand the test of "cold" ability and brand promotion ability.

Hot spot 3: capital pfer of service companies in multiple cross border labor pains

2014 is the year of China's reform. It is also an important turning point in deepening the reform of the garment industry.

Looking back in 2014, the drop in the growth rate of industrial development also made more and more.

Clothing enterprise

Began to get involved in other industries to seek breakthroughs.

Shan Shan continues to increase the scope of the new energy sector; YOUNGOR's clothing, real estate and financial "three pillars" have become a pattern; Semir, AOKANG, red dragonfly, and news birds stake in Wenzhou civil and commercial bank, holding 10% respectively; nine Mu Wang invested 800 million yuan to set up Tibet branch, which mainly owned equity investment and clothing business; Semir bought early childhood education institutions, and wanted to build a comprehensive one-stop service platform for children.

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In addition, the seven wolves held a joint press conference with Suning recently, announcing that the "Wolf Totem" brand was stationed in Suning double line channels to open the pre-sale; the 100 round pants industry had a continuous trading limit because of the acquisition of cross-border export retail electricity supplier global easy to buy, and the emerging China group as one of the six pilot enterprises of the central enterprises, the pformation into the sports industry direction is clear.

There are "runaway" and "return" in the industry, and many garment enterprises stabilize the position of the industry through mergers and acquisitions.

Han Du Yi house bought amo and other brands, and integrated 240 factories to improve its own industrial chain. Seven wolves, nine Muwang and newspaper bird bird leaders indicated that they were looking for suitable takeover targets to achieve multi brand business expansion; Metersbonwe pferred Changan fund equity in August, promoting product and supply chain innovation, and O2O experience shop upgrading soon.

Comment:

This year, enterprises are becoming more and more important in the trial and exploration of self pformation strategy.

At present, the apparel industry is in urgent need of deep changes in supply chain and growth mode.

Just as China's "12th Five-Year plan" outline explicitly put forward "to enhance the ability of product development and brand building, and to promote the manufacturing industry from big to strong".

It is believed that all kinds of changes of garment enterprises in 2014 are also the process of labor pains that local garment enterprises must achieve in the future under the new situation of the industry.

Hot spot 4, terminal store adjustment, necessity of channel pformation

In 2014, the adjustment of the apparel industry's terminal stores continued, and spread from sports brands to casual wear and men's and women's wear brands.

Lining, for example, took the lead in setting up shop brands in 2014. There were only 244 stores in half a year in 2014, of which 108 were in South market.

In addition, PEAK stores decreased by 333 in the first half of this year and Anta stores decreased by 56.

Moreover, the movement of sports brand has also spread to the casual clothing industry.

A few days ago, the three quarter of Giordano reported that its third quarter closed 74 retail outlets, including 63 in mainland China.

And Metersbonwe, JEANSWEST's sunrise group, Baleno parent company, Germany, Yongjia and other old casual clothing enterprises as early as last year, has begun to "shrink".

Similarly, Bosideng, the first brand of Chinese down garments, is also being tested.

Bosideng's semi annual report shows that in the first half of this year, the number of Bosideng's stores decreased from 8216 to 3436, which means that bostin had to shut down 19 stores a day, which shocked the industry.

Comment:

The closing trend of the clothing industry is related to the growth course of the retail industry.

First brand, then agent, then scale expansion.

The number of domestic clothing brands is very similar, but as the number of stores is increasing, the clothing market is almost saturated, and the clothing providers have to adjust their layout to survive.

In fact, the adjustment of terminal stores also means that the relatively backward mode of circulation has been abandoned.

Hot spot 5 children's wear is red.

On the one hand, the population of 0~16 years old children in China is more than 300 million, and is growing at an average annual rate of 1500~2000 million.

On the other hand, the 80 and 90's parents, who are the main consumers, have a higher education level, a fashionable consumption concept, and are willing to buy more high-quality and fashionable products for their children.

Therefore, the annual reports released by the major clothing brands show that the children's clothing market has become the biggest driving force for the garment enterprises to get warmer sales.

As a benchmark for children's clothing industry in China, Semir apparel is accelerating the operation of the children's clothing store. It will gather several high-end brands and agents of the balbala main brand to join the shopping center, focus on one-stop shopping experience, and enhance the profit level of children's clothing.

Lining, Anta, Pathfinder and many other sports and outdoor brands have launched relevant strategies to increase children's clothing business.

Lining group entered the children's clothing with a new management team and brand logo, and released the development plan of Lining's children's clothing in 5~10.

Pathfinder outdoor children's wear shop hopes to open to 300~400 in 2015, and the sales volume will be 380 million yuan in the next 5 years.

Many local women's clothing brands are also unable to restrain. The JNBY by JNBY of Jiangnan cloth clothing's children's clothing brand has opened many stores in Beijing, Shanghai, Hangzhou and other cities.

Looking at the world, luxury brands such as Gucci, Dior, Fendi and Burberry have begun to focus on the development of China's children's market.

In a sense, children's clothing market is becoming a hot spot of competition among businesses.

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