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Fast Fashion Shop Opens To Xinjiang: H&M Grasps The "One Belt And One Way" Strategy Urumqi Store Officially Opens

2015/10/24 11:05:00 83

Fast FashionXinjiangH&MAlong The WayUrumqi

Recently, the world's leading fashion retailer


Urumqi store opened in Xinjiang.

This is H&M's grasp.

The Belt and Road Initiative

"Strategic opportunity" is an attempt to achieve greater development in the process of building the Silk Road Economic Belt.

H&M was founded in Sweden in 1947 by Erling Persson. It has more than 3700 stores in 59 countries in the world, and China is one of the fastest growing markets in recent years in H&M.

Magnus Olsson, general manager of H&M Greater China, said that since its entry into China in 2007, H&M has maintained a strong growth momentum. By the end of September this year, H&M has already owned more than 270 stores in mainland China.

In recent years, H&M has continuously explored and sought new opportunities for development in China.

The strategy of "one belt and one road" will bring greater development opportunities to China.


It is the core area of the Silk Road Economic Belt and has great potential for development.

H&M's presence in Xinjiang and prosperity of local fashion industry is a positive response to the strategy of "one belt and one road", which will surely bring more fashionable choices for Xinjiang consumers.

Magnus Olsson indicates.

This is just the first step in the development of H&M in Xinjiang.

On the day of the opening of the Urumqi store, H&M northern China Sales Manager led many executives to Xinjiang, not only to celebrate the opening of the first store in Xinjiang, but also to inspect the Xinjiang market.

If everything goes well, H&M will open second stores in Xinjiang in the year.

In fact, opening a store in Xinjiang is one of the initiatives of H&M's "layout" of the Silk Road Economic Belt.

This year, H&M has set up shop in Ningxia and Xinjiang, and H&M's store in Xining, Qinghai is also about to open.

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