Shanxi Lu Silk With "National Treasure" Silk Wedding Reputation.

November 27th ~29,

In Thailand, the last stop of its 2015 world cruise, it has once again completed its own beautiful bloom.

Shanxi in Thailand

Silk Road activities, Lu silk products as the material in the 34 Shanxi brand enterprises to carry out 7 categories, more than 200 kinds of special products are particularly bright.

Visitors praised the Luzhou silk's bright colors and soft hands, and sold the Lu silk products in a short time, which allowed other exhibitors to see business opportunities.

Royal tribute for new students

Lu silk, produced in Changping Shangdang (mainly today's Gaoping, Shanxi), was named for Lu an Fu. It was once famous for its "hang Satin" and "Shu Brocade" in history.

Lu silk has a glorious history for hundreds of years. As the representative of the prosperous period of Shanxi's silk industry, as early as the Huangdi period, Lu silk was the "divine object" that the ancestors wore to cover up the clothes. During the Sui Dynasty, Lu silk and the later rising Shandong silk and Nanjing Ningpo were three parts of the world. During the Tang Dynasty, the most important commodity exported to Shanxi was Lu silk. In the Ming Dynasty, Zhu Yuanzhang sent the Emperor Zhu Zhu to make Lu silk for the royal family in the Lu'an mansion, and Lu silk was listed as a tribute in the Ming and Qing Dynasties.

After the founding of new China, Shanxi silk industry, once devastated by war, once again welcomed the chance of recovery and development.

In the early 60s of last century, Shanxi Gaoping silk weaving factory launched the project and became the second five year plan of the country.

Since the reform and opening up, Shanxi's silk industry has once again bloomed out its splendor. Shanxi province has set up 17 silk enterprises, of which Gaoping silk weaving factory has the largest scale and owns 284 silk looms.

Since the 90s of last century, the Shanxi Gaoping silk weaving factory has been restructured and established the Shanxi group, which is responsible for the protection, inheritance and revitalization of Lu silk in the new era.

In December 2014, Gaoping Lu silk was successfully selected into the fourth batch of state-level intangible cultural heritage list by weaving technology.

Lu silk was also known as the "national treasure" silk wedding quilt.

Since June 2015, with the help of the national development strategy of "one belt and one road", Lu silk has gone through Hungary, Kyrgyzstan, Russia, Italy and Thailand stations with Shanxi brand silk road, and won the admiration and surprise of foreign consumers.

Foreign consumers praise the finesse of Chinese silk, and how the amazing pattern can be described so exquisitely on silky material.

Confusion in pformation

Like other traditional industries, in the process of pformation to modern China, Lu silk industry is also facing growing pains: the technology is on the verge of losing, the market recognition is not high, and the technical talents are scarce, all of which have become the bottleneck restricting the development of Lu silk industry.

In the 90s of last century, with the state

In the tide of reform and decline, bankruptcy of the Luzhou silk fabric is fading. The old artists who master this traditional skill are scarce. Lu silk is facing a lost predicament.

Under the background of the new normal economy, Luhua silk, which has always been a high-end product, has also changed its customer main body.

Market changes lead to the inevitable adjustment of product structure.

The new consumer groups have changed the aesthetic demands of Lu silk, and innovation has become the key to the pformation and upgrading of Lu silk industry.

The timely absorption of high-level talents is particularly urgent for the pformation of traditional lube enterprises.

Liu Duoxia, manager of marketing department of Shanxi silk group,

"The first source of restricting innovation lies in talents.

Because the development environment and development space are not attractive to high-level talents, Lu silk enterprises are still not strong in research and development.

Therefore, we can only change our thinking by setting up R & D institutions in the enterprise to solve this problem.

At the same time, it is also necessary for the government and enterprises to make joint efforts to synchronize efforts in the short term introduction and long-term training of talents. "

Gaoping City, Shanxi province through the letter Bureau official said.

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"One belt and one road" brings opportunities

In recent years, Shanxi has issued a series of policies, through flexible financial, financial and tax incentives to guide and encourage small and medium enterprises and social capital to gather into the Lu silk industry.

In July this year, the Shanxi provincial government issued the "opinions on the comprehensive opening up" that the strategic opportunity of "one belt and one road" has become the primary task of Shanxi's comprehensive opening up, and clearly proposed the measures to create new brand cards such as "Shanxi brand silk road". This has provided opportunities for Lu silk enterprises to "go out". At the end of September, the Shanxi provincial government executive meeting adopted the Shanxi province's participation in the construction of the Silk Road Economic Belt and the twenty-first Century Maritime Silk Road implementation plan, and proposed that 3~5 years should be used to make substantial progress in the exchanges and cooperation between Shanxi province and the provinces along the provinces (autonomous regions, municipalities) and the countries along the line. This will enable Lu silk enterprises to further cooperate and exchange with other provinces and international enterprises.

Next, Shanxi will introduce ten policies aimed at "one belt and one road". With the help of policies, the market space of Lu silk industry will be further expanded.

Good policies can play a role in providing timely help, but the key to upgrading the industry lies in the fact that the enterprises themselves are practicing hard work.

In recent years, Lu silk enterprises have chosen the initiative development strategy in the face of the bottleneck of the development of Lu silk industry.

Shanxi Ji lill Lu silk group has opened up the upper and lower reaches of the industrial chain, and has increased the market share of Lu silk products through strict quality control.

In order to further stabilize the production and supply of raw materials, the company has built more than 20 mu of silkworm base through the form of cooperation alliance with farmers.

Gill's brand + bride's Lu silk quilt + silkworm base, a sustainable green development mode, is developing rapidly.

In the development and growth of enterprises and revitalization of Luzhou silk, local farmers have become rich.

In order to make the tribute of the ancient silk of Lu silk from the modern high-end consumers into the tens of thousands of households, in the real sense, to strengthen the Lu silk industry and make Shanxi Lu silk become the representative of China's high-end silk, Gill has hired the top ten fashion designers nationwide as the design director, and set up Luzhou silk product research and development center in Beijing, designed and produced Luhua silk clothing with international standards and entered the high-end silk market.

The company will create the first brand of Chinese silk wedding quilt as its product positioning, and strive to make Lu silk happy to walk into thousands of households.

Not only that, the company also built four Lu silk experience Museum in Beijing, Taiyuan, Jincheng and Gaoping, and invested about 90000000 yuan to build a Luhua industrial park with an area of 60 mu.

It is understood that the construction of Lu silk industrial park is being pushed forward. After the completion of the project, it will have 100 thousand mu of high quality and high yield mulberry garden, 6000 tons of fresh cocoon per year, and finally reach the production scale of 6 million tons of high-grade real silk and 3 million sets of silk, silk and hemp garments.

Today, Lu silk culture park and industrial park not only attract artists from Beijing, Shanghai and Shenzhen to stop and observe, but also attract many Chinese and foreign tourists, and expand the influence and popularity of Lu silk.

In terms of market promotion and channel construction, the company's annual sales volume reached 200 million yuan through the network sales platform, Lu silk experience shop, Lu silk history and Culture Museum, high-end commercial platform shop and other sales display platform.

"Next, in order to integrate into the overseas market as soon as possible, we will further innovate our ideas, introduce technical talents, and strive to build high-end brands of Chinese silk, so that it can become a representative brand of silk wedding quilt for Chinese people.

Let more people enjoy the high quality and high grade Lu silk products, and reproduce the brilliance of Shanxi Lu silk's quilt and clothing.

Wang Shuqin, chairman of the company, is confident of the future of Lu silk industry.