Barbara'S Children'S Clothing 2015 Profit Increased By 20% Began To Layout Overseas Market
Last year, double 11 big promotion day.
Tmall
The Barbara flagship store ranks 3240869 in the list of children's clothing category, and GAP and UNIQLO's official flagship store rank second, third respectively.
February 23rd news, many times get Tmall
Double 11
Balabali, the sales champion of children's wear, has revealed that Barbara has begun to lay out overseas markets, and has opened seven or eight stores in Russia, the United Arab Emirates and many other countries. In 2016, it continued to look for international top franchisees to jointly explore the international market.
In addition, Barbara responsible person said that in 2015, the brand of Barbara continued to grow by 20% in retail, operating income and profit, with a market share of 4.5%, further consolidating and expanding the leading edge in the field of children's wear.
Reporters learned that Barbara is the children's clothing brand created by Semir group of China in Hongkong in 2002. The product has now covered the clothing of children aged 0~16 years.
Children's shoes
And accessories category. In 2015, double 11 was the first class sales of mother and infant, and sales reached 150 million yuan.
Meanwhile, balbara said that the company will further develop its new brand size in order to keep the sales volume and profits continue to grow at a high speed.
It is reported that in 2015, Barbara's new brand "Maca le" achieved overall profit, and its terminal sales grew by 143% compared to the same period last year, with the number of stores reaching 140.
Moreover, the "dream of many brands" has identified the growth direction after two years of groping. In 2015, terminal sales increased by 194%, and the number of stores reached 55.
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