YOUNGOR'S Net Profit In The First Quarter Of 2016 Increased By 76.30% Over The Same Period Last Year.

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Published in the first quarter of 2016, operating income was 5 billion 558 million, a year-on-year decline of 11.41%, net profit of 2 billion 447 million, and an increase of 76.30% over the same period.

Among them, the apparel business achieved 1 billion 40 million yuan of business revenue and a net profit of 208 million yuan, representing a decrease of 12.03% and 28.12% compared with the same period last year.

Other brands in the industry such as

Good news birds.

And so on.

The first quarter performance report of the seven wolves showed that the net profit of the company in the first quarter of 2016 was 64 million yuan, down 5.18% compared with the same period in 2016.

The net profit of news birds has fallen by a larger margin, reaching 86.16%.

The net profit of the nine Mu Wang increased by only 0.36% over the same period last year.

Only the net profit of Dayang creation and Hinur has increased.

However, it is worth noting that Hinur's net profit has achieved a 10% digit growth of two, but the total amount is only about 5 million yuan.

From the perspective of the reduction of stores in the first quarter, YOUNGOR has closed 35 stores, and nine Mu Wang has closed 26 stores.

The performance of the seven wolves has been declining since 2013 and has been closed every year.

According to public data, there were 3155 stores in the first half of 2014, and 2636 stores in the first half of 2015, representing a decrease of 519 over the previous year.

The store of Dayang's creation reached 44 by the end of March this year, with 5 stores closed in the first quarter, mainly due to the closure of the mall or the loss of management.

Insiders said that in the past two years, the domestic men's wear industry has been in a downward trend. This is because, compared with the traditional retail industry, the current market changes and consumer behavior changes lead to men's clothing enterprises have to face the end of the bubble.

The ultimate outcome is the closure of several stores that have been very popular.

According to the recent retail sales data of consumer goods released by the National Bureau of statistics, in March 2016, sales of clothing, shoes and hats and needle textiles increased by a new low, an increase of only 4.4% to 348 billion 200 million yuan, far less than the 9.8% increase in 2015, and also a sharp slowdown compared with the 8.4% increase in 1-2 months.

And for the growth and decline of performance, many local men's clothing enterprises generally also said that weak market demand is a major factor affecting performance.

Under the pressure of continuous weakening of the environment, the pformation of men's clothing enterprises is also imperative.

Take YOUNGOR as an example, although the revenue and net profit of the main garment industry have declined, the overall net profit of the company has increased by 76.3% over the previous year.

In response, YOUNGOR said that the reason for the year-on-year increase in net profit was that the real estate sector benefited from the policy support and the difference in the project carried forward. The average gross profit margin of the real estate project settled substantially increased compared with the same period last year, and realized net profit of 1 billion 49 million 678 thousand and 100 yuan, an increase of 201.48% over the same period last year.

In addition to YOUNGOR, the seven wolves and nine herd kings have begun to take the road of integration of production and finance.

Nine Mu Wang invested 12 million US dollars in Korea's clothes house.

The seven wolves invest in multi metre music and set up Hua Yi Fashion Fund to invest in lifestyle and consumer culture related lifestyle industries.

The seven wolves said that the future will revolve around the strategy of "investment + industry", and build a fashion consumption ecosystem including supply chain, brand, channel, communication and capital, and open up the M & a space.

In addition, the card slave road seeks the pformation with the help of the "Internet +" power and wants to be a global fashion brand operator.

Since March 28, 2016, the company's "card slave road" has been changed to "modern Avenue", and the strategic upgrading has shifted to the fashion business platform.

Although these men's clothing enterprises began to actively pform, trying to find the latest profit point, but in the face of the overall market downturn, the industry believes that this year is still an adjustment year for men's clothing industry.

"Under the pressure of net profit decline, although we have begun to try to diversify the pformation to stimulate performance and invest more energy, we must undergo a certain period of labor pains, and we can not see the obvious effect immediately, so the pition period is also a test for enterprises."

An industry man is worried about the prospect of these enterprises.

Shen Wan Hongyuan's research report is optimistic that from the fundamentals and the rotation of different sectors, the adjustment order of sub sectors is generally sports shoes, casual wear, home textiles, men's shoes, men's wear, high-end men's wear and women's wear.

At present, the sub industry turns to the men's clothing industry. It is expected that the men's wear industry will see the bottom in 2016, and the performance elasticity will be greater. The success or failure of the pformation is the key to decide whether the business performance can rebound.