Signing Three Brand Spokesmen, Reebok Reebok Brand Launched China Plan

Today, Reebok Reebok has announced the signing of mainland famous artists Wang Deshun, Yuan Shanshan and Wu Lei as spokesmen for its Greater China brand and officially launched the China program, aiming to become the best fitness brand.

The "cool grandpa" Wang Deshun, the "Queen of vest" Yuan Shanshan and the new generation model Wu Lei composed of the cross age and sex superstar combination are the perfect interpretation of Reebok's "brand to me" spirit. Wang Deshun, who has just passed his 80 birthday, is known as "the coolest grandpa". He studied English at the age of 44, studied pantomime at the age of 49, started working at the age of 50, made a living sculpture at the age of 57, practiced abdominal muscles at the age of 70, and displayed T abdominal muscles at the age of 79. He became a spokesperson for Reebok at the age of 80. His life is a portrayal of the Chinese people's strong physique and mind. These achievements with sweat have made him always active in Chinese performing arts circles, fitness circles and even fashion circles. Yuan Shanshan, the queen of vest, has been underestimated because of internet violence. She stood on the turning point of her life. She changed her self with sweat and perseverance, and became the most inspiring female star in China with her fitness, which completely changed her way of performing arts. Wu Lei, a new generation idol who stands at the future development junctions, is a young "old actor" who has always wanted to become the best actor. He chose to start from fitness, and find the true direction of progress through sweat and experience, and become the ultimate self.

"Reebok believes that fitness can not only strengthen the body, but also change the life. Fitness can help people change positively from physical, mental and social aspects to achieve better self. We feel that the three endorser interprets the brand belief of Reebok, believing that their story can inspire more Chinese people to join the ranks of fitness and invest in healthy lifestyles. Mr. Cha Weiwen, general manager of Reebok brand Greater China, said.

The Reebok brand, founded in 1895, is one of the oldest sports brands in the world. In 2011, this brand from the United States turned its global brand strategy to focus on fitness, and has achieved great success in Europe and America. Today, the signing of three big China brand spokesmen has also officially launched its China development plan. The goal of the brand is to become the best fitness brand and the preferred brand of Chinese fitness consumers. And its retail partner BELLE opened 500 stores in 2020.

Reebok brand belongs to Adidas group, and Mr. Gao Jiali, managing director of the group Greater China, is also confident that the brand will be fully launched in China. "If Reebok brand wants to make a difference in China, it is the best time now. With the continuous improvement of the government's support for sports and the awareness and enthusiasm of healthy life, China's sports and fitness market will continue to grow. This is definitely the right time for Reebok China plan.

2017 is the beginning of Reebok's full entry into the Chinese market. reebok China brand image shop FitHub fitness will also bloom in all major cities across the country. Lingyun's lofty aspirations at the end of the retail market were first seen at the end of 2016. From the end of 2016 to January 2017, Reebok China brand image store FitHub has arrived at Wuhan Wu Shang square, Qingdao Huarun the Mixc, Hangzhou West Lake Yintai department store and Beijing Solana blue harbor. Reebok's latest store image FitHub fitness collection draws inspiration from Reebok global exclusive sign CrossFit gymnasium. It combines the physical retail, fitness and offline activities as a whole, opening up a new consumer experience mode: not only providing cutting-edge fitness products, but also fully building shops into an ideal place to experience healthy lifestyles.

Reebok brought the "challenging fitness" in Europe and the United States to China and refined it to me.

Age-old brand Accumulation and deep understanding of fitness, Reebok launched a unique fitness slogan - "come out to me": fitness is not only a physical exercise, but also a harsh life, fitness helps people to strengthen their bodies, temper their will, enhance communication, become better parents, children, citizens, become better themselves. Reebok is positioning its fitness in "challenging fitness" to convey a real idea of strong body. Fitness is not simply a weight loss plan or diary, but an attitude of life: "I am not afraid of challenges, I enjoy a little bit of pain, and I push myself to break through the limit because I believe I can do it."

The Reebok brand logo is the most direct embodiment of the brand concept: the triangular Delta logo represents fitness from three aspects of body, mind and social interaction. It not only enables you to have a strong physique, but also to strengthen your mind, help you to be more focused and stronger, and at the same time fitness also has a strong social function to make you more open and become a member of a positive society.

CrossFit, UFC, Les Mills, Spartan Race and other top fitness projects global exclusive partners.

Reebok aims to become the best fitness brand, and the pace of reform has long been around the world. Reebok, with its precise market vision and boldness, has successfully signed many successful fitness programs, including the global CrossFit intermittent high intensity training, the most successful collective fitness management system, Les Mills Lai Mei, the world's top obstacle runner events, Spartan warriors, Spartan Race and UFC Ultimate Fighting Championships. From the Reebok global CrossFit competition, the Les Mills LIVE, the Lai Mei global fitness tour, the Spartan warrior race to the upcoming UFC final competition in 2017, Reebok has successfully established its unique professional position with exclusive equipment and events.

Reebok Fitness fitness and Classic classic two major product line comprehensive strength

Reebok Fitness fitness series and Classic classic series as Reebok's two largest product line, precise customization, global star leadership, classic and trend of grasp and innovation is the basis for comprehensive efforts in 2017.

Reebok Fitness fitness series has always enjoyed a high reputation for its exclusive customized products for different fitness projects: the CrossFit Nano training shoe family, built for CrossFit projects, has become an essential part of the human hand, while the Les Mills Lai training series, which is mainly dominated by Hayasu dance training shoes, provides exclusive design for the movement characteristics of Lai Mei troupe. In addition, Reebok has introduced the Pump family, a new Pump Plus, which provides a more suitable package effect for high performance design and materials, making it more comfortable and easy to run.

The classic Reebok Classic series also continues to exert itself. The distinctive Global Star strategy has brought the hot pursuit from the world's hottest supermodel Gigi Hadid, the American rap star Kendrick Lamar, the American hip-hop singer Future to the three big China brand spokesmen. They all represent not to drift with the tide, create the classic characteristics, and inject into the Classic classic series the power of leading the fashion.

Classic's classic Star products also made Reebok the world's Classic Creator, never stopping. The marked Pump family is always strong: in 2017, the most promising shoe type Pump Supreme not only cleverly designed the shoes circle with clever design, but also launched a joint venture with the hot fashion brand Vetements.

As a classic continuation of Pump Fury, the bright colors of FuryLite and the smooth outline have won many stars in 2016; Fury Adapt is more light and slim, to a sense of high street, to fill the needs of different wear.

Another 2017 Reebok Classic highlight will be the upcoming Zoku series. This is the new development of Reebok. Socks and shoes The height of socks is more suitable for Asian leg type. The Club C series, as the strength group of Court shoe industry, was born in 1986. It is still popular in the streets and skateboards. With the joint interpretation of the international supermodel Gigi Hadid and the American rap star Kendrick Lamar, it has become the new darling of the Court shoe industry.

About Reebok Reebok

Reebok originated in the United States, and is committed to becoming the first fitness brand in fitness enthusiasts. Reebok product line is divided into REEBOK FITNESS (Reebok Fitness Series) and REEBOK CLASSIC (Reebok Classic Series) two major branches. REEBOK FITNESS provides professional and innovative sports products and experience for athletes. REEBOK CLASSIC focuses on creating a personalized lifestyle.