1001 Night Children's Clothing Focuses On Children's Growth. Wenzhou's First Brand Experience Shop Is Located In The City Of Europe.
As one of China's top ten children's wear brands selected by China clothing association, 1001 nights Wenzhou Founded in Hangzhou, the first brand experience shop in Wenzhou has recently settled in the city of Europe, scene shopping, parent-child interaction, graffiti customization. 1001 nights do not cater for the parents' aesthetics, but focus on the healthy growth of children. It takes fairy tales as inspiration and brings good things to families.
1, do not cater to parents, children grow as the design point.
The bright courtyard, the shape of the lovely balloon decoration, the leisure tea area for rest. From the outside, we are holding a tea party in Alice Wonderland. When you enter the first brand experience shop in Wenzhou on the 1001 night, you will find yourself in a fairy tale kingdom made of rich colors such as pink, green, bright yellow and so on.
There are beautiful princes and princesses, Yi and Ling Ling, and their loyal little buddies, the hare and the bear. They live happily in this fairy tale kingdom, having meals, playing games and taking risks. Every living condition of them will be recorded and embodied in children's clothing, and will be displayed in the three main theme areas: classic series, idyllic series, cartoon series and so on.
When you go out or at home, play or perform, parents can easily find the matching needs according to the store partition. "Our children's clothes are mainly aimed at children of 0~12 years old, and all designs are developed with their growth." 1001 night related staff introduction, qualified and excellent quality is the basis of 1001 night children's wear. They regularly apply for the inspection of relevant departments, and passed the national standard for infant and child textile products safety regulations promulgated last year, which is strict with the United States and Japan. "Our children's clothing is comfortable and the version is relatively loose. Compared to cater for the parents' modeling aesthetics, we should pay more attention to guiding the children to be active and fast growing 1001 nights."
2, pay attention to family sense and run through the story.
The inspiration for the 1001 night's design is from fairy tales. It's about four Fairy Tales: Yi, Ling, rabbit and ha bear, showing their beautiful and lovely scenes with nature.
The 1001 night created the fairy tale world for their children. At the same time, they also transmitted love and beauty to every family in the fairy tales.
In addition to clothing and related children's products, the 1001 night Wenzhou brand experience store also has a special parent-child interaction area to let children and parents graffiti, complete the pattern or scan into electronic animals, or make T-shirts from children to mothers. The 1001 night also carried out all kinds of parent child manual courses, guided children to tell stories to their parents, as well as an annual invitation of 1001 night customers to complete the children's clothing show.
The 1001 night's brand culture is not just the appearance of fairy tales, but also lets children and parents listen to stories, tell stories, draw stories, wear stories, and deduce stories, so that fairy tales can grow up healthily with their children.
Related reading:
1001 night fairy tale children's wear A new interpretation of the concept of fairy tales, adhering to the brand concept of "teaching in the United States, wisdom and clothing", draw inspiration from fairy tales, take children's clothing as the carrier, decorate the childhood with wisdom, and inspire childishness with childish interest. In 2010, Ms. ye ye, the founder of the brand, won the title of "the top ten designers in Hangzhou" and won the title in 2011. In 2013, she won the title of "China's ten largest children's wear brand" and won the A round in 2016. The 1001 night fairy tale children's clothing is designed to satisfy children's childlike innocence and childlike interest. It represents a dream that transcends national boundaries, nationalities and ages.
1001 night style positioning for the European, pastoral, leisure; age is located in the range of 0-12 years old; the main body of the purchase is environmentally friendly, comfortable, emphasizing the education of the middle class family; brand principle is "ideological clothing, children's preaching", with innovative positioning and design, comfortable clothing experience, become a comfortable family experience. Domestic children's wear One of the most important brands favored by consumers. 1001 nights, we hope that children will feel this wisdom, courage, creativity, love and sharing from fairy tales, and strive to create a fairy tale world for them. Our children are not only the listeners of fairy tales, but also the protagonists in fairy tales, so that children can immerse themselves in fairy tales like childhood and enjoy happiness.
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