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Will The Successful Landing On The Shenzhen Stock Exchange Cause A Certain Impact On Barbara Children'S Clothing?

2017/6/10 13:06:00 95

Children'S WearANNBarbara

According to the world clothing shoes and hats net, children's day successfully landed at the Shenzhen Stock Exchange.

Children's wear

brand

Annil

(Stock Code: 002875) in the clothing industry, a real fire, as the leading brand of children's wear.

Barbara

It can not help but pinch a sweat. It will mean that more money can be acquired through the listing of the company, and more low-cost funds can be obtained through the capital market, so that the business can be developed faster and more children's market share and profit income will be won.

In this regard, the industry has a guess: Ann's many years of professional experience in children's wear, will give a certain impact on the balbala children's clothing derived from Semir adult wear.

According to the world clothing and shoe net, the annual operating income of the company in the 2012, 2013, 2014, 2015 and 2016 year is 553 million 439 thousand and 300 yuan, 70.617.74 million, 792 million 581 thousand and 800 yuan, 840 million 270 thousand and 400 yuan, 920 million 364 thousand and 500 yuan respectively.

Net profit was 39 million 440 thousand and 500 yuan, 56 million 115 thousand and 100 yuan, 7896.89 yuan, 10000 yuan, 70 million 908 thousand and 600 yuan, 7911.74 yuan and ten thousand yuan respectively.

As of December 31, 2016, the book value of the company's stock was 240 million yuan, accounting for 38.98% of the total assets, of which 180 million yuan was inventory merchandise, accounting for 75.01% of the book value of the stock.

In 2017, the company's operating income continued to grow. Public data showed that in the first quarter of 2017, its operating income was 249 million 842 thousand and 600 yuan and net profit was 33 million 953 thousand and 500 yuan.

He said publicly that revenues in the first half of 2017 will reach 455 million yuan to 500 million yuan, an increase of 5% to 15.38% over the same period in 2016.

 Does Ann nail down Barbara, is the quality blacklist enough?

In the 2014 and 2015, balbala always ranked the top of children's wear category.

Barbara, the largest children's clothing brand in China, belongs to Semir, and it is the strength of the children's clothing industry to be listed as an independent children's wear brand.

Will such speculation become a reality?

The past and present of ANN Barbara

In Shenzhen, Huaqiang North women's world department store opened 20000 yuan in business, and the turnover was more than 800 yuan on the day of opening day. In 1999, the brand "Annil" was launched, and the "Annil" brand children's clothing was launched in small quantities. In 1999, it gradually stepped out of the individualized operation mode and entered the branding development route. In 2000, the brand promotion was carried out rapidly by the way of chain joining; in 2002, the "ISO9001:2000 quality system certification" was first adopted in the domestic children's wear industry; in 2005, the business scope was extended to overseas markets, so that the marketing work was in line with the international standards, and the image of the terminal was improved rapidly; the first TV advertisement was landed on CCTV; the number of counters and stores in the country exceeded 1500, and the number of members exceeded 200 thousand. Anil's children's clothing store, November 13, 1996

Since 1996, he has focused on children's clothing business. As of the end of 2016, he has set up 1458 offline stores throughout the country.

At the same time, online sales channels have been established on many well-known domestic e-commerce platforms such as Taobao, Tmall, vip.com and Jingdong.

In 2016, he took the development strategy of online and offline integration and achieved a good sales growth.

 Does he challenge Barbara to get the quality black list?

In the "double 11" activities of Tmall mall in 2016, "the company's flagship store" ranked fifth in the sales ranking of children's clothing and family stores.

Barbara, a middle and low end line, came from behind. Since its establishment in 2012, just 3 years later, 4000 stores have broken through in 2015, and the "balbala" children's brand, which aims at the middle class and a small family, has been in steady growth since its establishment. In 2016 2012, its child business income accounted for 29.94%, 34.75%, 38.87%, 41.81% and 46.88% respectively. It is known as "the first brand of Chinese children's clothing" because of balbara's steady performance and good reputation.

Qiu Guang, chairman of Semir, and Barbara once put forward the overall strategic goal of building up a world-class professional clothing for children based on the Chinese market.

Qiu Guang and said that by 2021, Semir platform will strive to achieve 80 billion sales, and truly become China's leading brand in the world's top 20 brands.

On the dimension of time, he is far from the Barbara's operating income over the years.

On the quality blacklist, Ann is against the original intention.

With the concept of "different comfort" as the brand concept, and the pursuit of high-quality fabrics and comfortable experience, he has been committed to providing comfortable, safe and delicate children's clothing for the vast number of baby consumers. This is the brand idea that has been popular with consumers for a long time.

  可是在2012年—2017年,安奈儿被报多次登质量黑榜:2012年,其婴幼儿服装被广州市消委会检测出甲醛含量超标;2014年8月,其儿童泳装被上海市质量技术监督局检测出存安全风险;2014年10月,其羽绒服被内蒙古消协查出含绒量等指标不合格;2016年1月,其羽绒服被重庆市消协检测出羽绒清洁度不达标;2016年5月,再次有产品被广东质监局检测出标识不合格;2016年9月,辽宁省工商行政管理局对2016年第二季度省内流通领域的儿童服装商品进行了质量抽查,标称深圳市岁孚服装有限公司(安奈儿前身)生产的规格为“130/56”的“安奈儿”牛仔长裤的纤维含量和使用说明不合格;2017年3月8日,黑龙江省哈尔滨市市场监督管理局公布该市流通领域服装商品抽检结果,其中,安奈儿全腰梭织长裤号型不正确。

 Does he challenge Barbara to get the quality black list?

Anne has publicly stated that the important factor of winning a wide market from its establishment to the present is its unique product quality: always adhering to the brand concept of safety and comfort, laying the foundation for product development by weaving high-quality dyed fabrics, conducting tracking monitoring and process control from the selection of fabric yarns, weaving, printing and dyeing, post finishing and garment processing to ensure that dyeing, printing and finishing processes all use environmentally-friendly dyes and safety auxiliaries, and are committed to bringing "different comfort" to the majority of children and consumers, creating a safe, comfortable and healthy wearing experience.

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Ann's performance in product quality violates the brand idea at the beginning of the 1996. It is understood that its name comes from the word "ANIMAL" of animals, which means a good friend of small animals, and from which two lovely white rabbits are chosen as her image symbols. The image of their dependent relatives symbolizes solidarity. Two highly erect ears form the gesture of "VICTORY" victory in English, representing the positive spirit of "Annil".

Can we carry out the "different comfort"?

If all the so called ideals and goals fail to be implemented forcefully, they will suffer a sigh of regret. But in the face of Barbara's uncompetitive data, he will have to choose to go on the market to get more capital to enhance his ability.

According to the world clothing and shoe net, Barbara is a brand that extends from adult clothing to children's clothing, such as Adidas.

And fast fashion in the face of attractive children's clothing market, of course, will not miss the opportunity to grab a slice of ZARA, H&M, UNIQLO, etc. have their own children's wear line, the adult clothing and clothing brand resources and advantages of all used to promote children's clothing products similar to the design of adult clothing.

In fast fashion stores, children's wear and women's wear and men's wear shop models are common.

Under the company's brand "Annil angel", the main selling mode still relies on direct sales and franchised stores. The department store is the mainstream channel for its sales, and its correlation with department stores has been over 75%.

If he has to shut down or adjust his business, he will only be able to choose a passive outlet. If he can't find a new store in time, his sales will be directly affected, and the online sales channel has not become the main source of revenue.

 Does he challenge Barbara to get the quality black list?

It has to be said that Barbara has the meticulous cultivation of Semir and the steady growth of its performance is not difficult. If he does not pay enough attention to the consumer psychology that consumers most care about is material safety and comfort, then even if the successful listing and a large amount of capital is successfully expanded, the product quality will not be hard, but even if the pass is not enough, the long-term rational consumers will not pay the bill.

Though the understanding of children's clothes is not perfect, his social responsibility is commendable.

Public information shows that he has successively donated money to the poor children in Jiangxi, Guizhou and other places, as well as the people who suffered from the Jiujiang earthquake and the flood disaster in Sichuan, organized and organized all kinds of large-scale public welfare activities of charity. After the earthquake, such as Wenchuan, Yushu and Ya'an, Ann had organized donations and activities for the first time, and her clothes and cash totaled about 6000000 yuan.

Children's clothing has a higher frequency of updating than men's, women's wear and other clothing products. Therefore, the consumption of children's clothing is just needed consumption in the whole family consumption.

After years of accumulation, the brand "Annil" has a certain position in the domestic children's clothing industry. In the future, will he not forget his original intention and consistently abide by the brand concept of "different comfort" and create truly safe and comfortable children's clothing products?

More interesting reports, please pay attention to the world clothing shoes and hats net.

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