Commodity Diversification Attracts Consumers' Brand Collection Shops Into Dark Horse

In recent years,

Consumers are more and more popular.

Nowadays, the brand collection shop has become a fashion in this era. According to statistics, in the past 2015-2016 years, there are thousands of brand clothing stores in China. However, domestic and international shoe and clothing brand stores are accelerating the expansion and pformation of the models, and have achieved sustained sales growth.

Performance gradually warmer

The brand collection store has many kinds of brand collections, providing customers with many styles and many occasions, and meeting different needs of different customers.

Brand collection shops have sprung up in Europe.

In recent years, brand collection stores have gradually entered the Chinese market. The most well-known customers in mainland China are the group of IT and Hongkong group.

The most important reason for attracting people is that customers can buy brands around the world, whether they are big brands or niche brands.

I.T, founded in 1988, is the largest in Hongkong.

One of the brand retail stores is the tide of many stars.

Every shop it runs is a composite flagship store route.

It has its own brand and its agent brand from all over the world.

Similar to IT, the handover system of China's link Crawford boutique boutique is a leading Asian store specializing in selling many kinds of designer brands in Greater China, assembling clothing, footwear and accessories, jewelry, cosmetics and home fashion products from all over the world, bringing together products of multiple categories or brands in a single store for unified management.

The company said that the Chinese consumer buying model is gradually returning, among which China's emerging brands, sports and leisure brands have recorded good performance in the current retail environment, and the company continues to bullish the mainland market.

According to the insiders, in the new retail era, consumption is moving from material demand to spiritual demand.

The brand collection store has many kinds of brand collections, providing customers with many styles and many occasions, and meeting different needs of different customers.

Compared with a single brand store, customers can have more choices in the brand collection store. It should be said that the goods of the brand collection shop are relatively diversified.

What's the effect of the "imported products" of the collection store?

Unlike brand buying multi brand stores, domestic brands are now widely used in a large integrated store that sells their sub brands into the same store.

In recent years, traditional shoes and clothing enterprises have also embarked on the road of pformation under the impact of e-commerce.

In the face of the international buyers' brand collection store performance has been warmed up, the domestic shoe and clothing enterprises also have taken a fancy to the fat of the store.

Unlike brand buying multi brand stores, domestic brands are now widely used in a large integrated store that sells their sub brands into the same store.

At present, the public knows that besides the MAP of BELLE, SATURDAY MODE and Walk&meet of Daphne, the clothing brand collection shop has become a trend nowadays. Metersbonwe, Jiangnan Buyi and Taiping bird have begun to test the water in SATURDAY.

Insiders say that selling many brands of their brands in a store can not only enhance the competitiveness of physical stores, but also an effective way to attract customers.

In addition, the opening of the store also meets the needs of new retail.

And from the expansion of the opening shop, the effect is really good.

In the 2016 report, Taiping bird showed that the brand store has opened to 18.

In 2017, there were about 600 new shops opened, and the establishment of brand collection shops in core cities was also promoted.

As a brand designer in the domestic field, it has assembled the high-end women's clothing LESS, men's wear sketch, women's wear JNBY, paradox collection and the new JNBY HOME5 brand at the end of last year.

In the interview, Fang Yong Yong, a shop in the west of the Buyi West City, said that the reason why he chose to try to build a store was to get the popularity of the brand.

Compared with the previous single store mode, this really led to the growth of some of its sub brands.

At the same time, setting up a store is also complying with the market changes.

Clothing is experiencing a downturn, and the early closing of shops has prompted a wave of adjustment and upgrading of stores.

Some brand collects simply gather the brand of the company together, and simply and brutally Patchwork and fill it is a common problem.

In addition, because each brand has its own positioning and target customers, if it does not operate well, there will be conflicts or even contradictions.

Then there will be the problem of left and right hand stroke, and it will not achieve the effect of 1+1>2.

Shoes and clothing enterprises have made corresponding adjustments after passing through the customs shop and going to inventory.

Many brands have made a decision to open a brand store in terms of revenue and net profit.

Coupled with the weakness of brand enterprises in terms of operational capability, the situation of losing money and earning money still exists.

Therefore, there is still a pending theory of whether large-scale investments can match the final benefits.

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