Liu Tao Became The First Brand Spokesperson Of Nine Posture, And Jointly Interpreted The Beauty Of Oriental Women.

In May 2018, Liu Tao, the movie star, became the first brand image spokesman of JZ's nine main fashion brand, and its first graphic image blockbuster was also released at the national stores and the whole network. When elegant and relaxed female star Liu Tao meets the fashion expert, nine posture, who modifies the female figure, what kind of wonderful chemical reaction will happen? We will wait and see...

32 years of dedication, weaving elegant curves

Since its start in 1986, it has made a dream come true after its pioneering and keen sense of fashion and hard work. It started at a manual sewing shop and today it develops into a listed group company on the main board of Shanghai stock exchange of China. The change is the market environment and customer needs, unchanged is the beginning of the heart, the love of fashion, and 32 years of dedication and perseverance, stitches, weaving the beauty of women.

As the leading brand of an Zheng fashion group, Jiu Zi always adheres to her consistent ingenuity and perseverance. She always keeps her passion for oriental feminine beauty and integrates this thinking into every quarter's design, forming a unique style that modifies the female body and highlights the elegant charm of women. The elegant clothing philosophy of the nine posture brand is a perfect interpretation of the calm and confident beauty of the Eastern women. Its brand new design, excellent edition and excellent value for goods are loved and praised by the vast number of consumers.

Liu Tao, a movie star, is promoting the new promotion of entertainment marketing.

Before the official announcement of the endorsement message, Liu Tao had many good interaction with the Jiu Zi brand and was active in TV dramas and all kinds of fashion shooting activities. In February 2018, at the 2018 stage of the nine fashion Milan fashion week, Liu Tao wore a nine point classic lattice suit to show her love for the nine posture brand. The unique temperament of Liu Tao's "independent intelligence and elegance" is very compatible with the nine posture brand, which is "elegant, cheerful and calm". This is a surprise and anticipation to become a brand spokesperson this time.

At present, entertainment marketing is very popular in the fashion industry. Nine posture brand has also tried many entertainment marketing methods such as film and TV play implantation, for example, in 2017, "Ode to joy 2" and other popular dramas, we can see the brand of the group. The signing of Liu Tao as spokesperson, the brand will further increase entertainment marketing promotion, try to produce more content around Liu Tao, and will open up all the internal business chain, covering all channels under the online and offline channels to help enhance the brand image of the nine posture, the business value of the project is worth looking forward to.

Brand promotion and internationalization development step by step

The field of fashion is changing rapidly. With the words of Zheng Anzheng, chairman of the group, "the only constant change in the fashion industry is change". Nine posture develops to today, is from the change and grope in all the way. In February 2018, with the theme of "China posture making", the stunning and beautiful axis appeared in the fashion week of Milan, opening up the prelude to the comprehensive promotion and internationalization of the nine posture brand. The cooperation with the star Liu Tao of the strength group is a brand-new attempt of nine posture brand marketing promotion; and the next time, the nine posture brand will focus on the overall promotion and internationalization of the brand, starting from the end of the commodity research and development, to the overall visual performance of the brand, then to the brand building and promotion, the terminal's operation service and so on, so as to truly take the customer as the center.

An Zheng fashion group will also attract more internationalized talents to join this beautiful cause in an international perspective. At present, the group has hired the French literature and art Knight Fran C oise Onillon as the creative director of the group, and the famous Chinese fashion designer, miss Sammy Chang, is the creative director of the nine posture brand, so as to enhance the brand creativity and artistic expression of the group. In the future, the group and brand will go out more. The group is now planning to set up overseas R & D centers to realize talents, information and fashion The trend of seamless docking; in the deep plowing of China's domestic market at the same time, the vast overseas market has also entered the field of vision.

In the next few years, an Zheng fashion The group will focus on four major strategic axes, namely, product innovation, operational efficiency enhancement, brand internationalization and diversified development of the group. clothing The industry will platform the existing brands, and will acquire complementary international brands at the right time, and gradually explore the new fields such as the beauty industry, jewelry industry and other fields, so as to provide consumers with better products, services and experience.