The First Market Of Chinese Professional Wear Market

Making effective channel strategy is one of the core competitiveness of garment enterprises.

In the retail stage, clothing enterprises usually choose a variety of channel types to maximize revenue, including direct channels, indirect channels, and network channels.

From the experience of large apparel groups abroad, the early stage of brand building can be realized through the mode of agent sales, which can achieve rapid expansion and increase revenue.

But with the gradual improvement of brand awareness, garment enterprises will pay more attention to store management and brand building, and direct channel plays an increasingly important role.