Qiu Jianlin, Zhejiang Hengyi Group: Focus On The Main Business And Create "Constant Speed" With "Hengyi Thinking".

Chairman of Zhejiang Hengyi Group Co., Ltd.

Qiu Jian Lin

44 years of spring rain and 44 years of soaring. In the spring tide of "reform innovator wins", Zhejiang Hengyi Group Qiu Jianlin, the head of the limited company, led all Hengyi people to be bold in reform, to be good at innovation and to focus on the main business. In the course of development, he established a unique "constant thinking", creating one after another "constant speed", forming a unique "polyester + nylon" double industry chain driven development mode in the national chemical fiber industry, which is quietly changing the market structure of Chinese chemical fiber and leading the way. The industry strives to advance towards the vision of the "world-class petrochemical industry group".

The power of early heart - "bite the green hills and not relax."

Qiu Jianlin was born in a poor family in front of Yamen in Xiaoshan. After graduating from high school in 1976, he began to work with the adults in the village when he was just over 13 years old. Qian Tang River Working hours on reclamation land. In 1985, Qiu Jianlin founded the pearl jewelry craft factory. Its products are exported to Shenzhen, Zhuhai and Hong Kong and Macao. The scale efficiency ranks the top three in the pearl industry. The success of the production of pearls did not satisfy Qiu Jianlin. He was always thinking of doing bigger business.

The spring breeze of reform and opening up in the third Plenary Session of the 11th CPC Central Committee has spawned the boundless vitality and vitality of China's economy, and vigorously launched the process of rural reform. In 1987, by chance, Qiu Jianlin heard from the "hang Wan" factory director who he highly admired and respected, and later known as the "evergreen tree" in the business circle. He heard the amazing goal of "ten thousand days in a day and ten zero years". Then he made up his mind to choose his own field of struggle.

Since the Southern Song Dynasty, the local textile industry has sprang up in Xiaoshao District, which is located in Yamen. In 1986, Keqiao built a shanty style textile market near yamen, which led to the rapid development of the surrounding textile industry. After repeated reflection, Qiu Jianlin finally chose the textile industry and decided to do something in the field of textiles. "In 1988, I purchased 14 looms and set up a Xiaoshan craft cloth factory. Unexpectedly, in the textile industry for a whole 30 years in a flash! "Now, Qiu Jianlin speaks of his own starting point, or is filled with emotion.

In February 1989, Qiu Jianlin took over the most serious town enterprise in the town, yam silk chemical fiber mill. "Serious factory rules and regulations, strengthening internal management and open selection and management of cadres", Qiu Jianlin's "three fires" made the factory alive in the following year, the total sales volume of the factory was more than 10 million yuan, and the profit was about 1000000 yuan, which became the best enterprise in the whole town.

In August 1991, the organization decided to transfer him to another small factory on the verge of collapse, the Xiaoshan dyed fabric factory. The predecessor of the Xiaoshan yarn dyed fabric factory was the Yat Qian commune knitting factory, which was founded in 1974. When I took over, the total assets were only 2 million 600 thousand yuan, including 2 million yuan in bank accounts and less than 10 million yuan in annual sales income. Among more than 200 workers, more than 60% of them are below primary school education, some are even illiterate, and even can not write their own names. Qiu Jianlin said that this is the real property of the whole factory when he took over.

"I seldom have a few meals to eat with my family all year round, and I can hardly sleep a few nights." hard work is almost the foundation of every entrepreneur's life and is no exception to Qiu Jianlin. He swoop down and carry forward the "four thousand spirit" that goes all over the mountains and waters, talks about thousands of words, tries to do everything possible and tries all kinds of hardships. At the same time, it pays close attention to field management and keeps pace with the market trend and expands effective production. At the end of that year, it took off the "loss cap" at one fell swoop.

This time, Qiu Jianlin was transformed into "desperately". He rewrote the history of Xiaoshan yarn dyed factory and made a great turn in his life.

"Now that we have chosen industry, we must keep our feet on the ground and stick to it. We must unswervingly expand, strengthen and do the main business with the spirit of" holding on to the Castle Peak. " In the face of the investment boom of a real estate, mineral resources and financial investment, Qiu Jianlin did not rush to "fashionable", he resisted loneliness, and continued to work hard in the traditional industry of chemical fiber, and thus laid the foundation of "Hengyi thinking".

"If we want to be bigger, stronger and more sophisticated, we must start Hengyi brand." As one of the early entrepreneurs who had "brand awareness", Qiu Jianlin made clear the brand personality orientation for his own business in 1993. He chose "Hengyi" as the brand and the company's name of the company, meaning "continue to walk ahead of others".

In October 18, 1994, Zhejiang Hengyi Group Limited company was formally established, and the cooperative mechanism of enterprises was changed from joint nature to shareholding system. The formation of the group company has set the wings of take-off for Hengyi, making Hengyi enter the high growth period of leaping development. In 1995, Hengyi group completed its industrial output value of 395 million yuan and sales revenue of 375 million yuan, and realized a profit of nearly 20 million yuan, an increase of more than 5 times than that of 3 years ago.

In October 1996, Xiaoshan issued the "opinions on concentrating the time and concentrating on the overall transformation of enterprises in the fourth quarter of this year" to speed up the pace of transformation of enterprises and evaluate Hengyi group as the first batch of transformation enterprises. This year, the first five year development strategy plan of Hengyi group was officially released, and the vertical integration strategy for upstream development was established. In the first half of 1997, Hengyi group successfully transformed into private enterprise, and the business team represented by Qiu Jianlin had the vast majority of the company's shares. Through the transformation of enterprises, Hengyi group has established the modern enterprise management system according to the 16 principles of "clear property rights, clear responsibilities and responsibilities, separate government administration from enterprises, and scientific management", and officially boarded the stage of market economy with the framework of modern enterprise system.

Influenced by the Southeast Asian financial crisis in 1998, most industries entered a depression period. In order to maintain and consolidate the existing advantages during the depression, considering the lack of core competitiveness in the printing and dyeing business, after careful consideration, Qiu Jianlin decided to turn the printing and dyeing company that still can maintain profits into production.

"Giving up a piece of business is not losing face. The enterprise is not willing to make progress, can not develop, and can not accept taxes, it is really a shame!" Qiu Jianlin said, giving up the profitable business is because it does not conform to the grand strategy of Hengyi development, and giving up is to concentrate more energy on chemical fiber. In July 1998, Qiu Jianlin struggled with his tongue and finally unified the idea of board members and made a decisive decision.

I am a farmer, and I am not a farmer. If Township Enterprises in China want to achieve greater development, they must break through the framework of "small farmers", and should not be short-sighted or narrow minded. Only by surpassing themselves can they develop themselves. With the burden of printing and dyeing unloaded, Qiu Jianlin led his team to concentrate on their strengths and take the lead in the development of vertical integration towards the upstream and downstream of the industrial chain.

The source of endeavour -- "transcending the pursuit of excellence"

"I'm not afraid of not doing it, I'm afraid I can't think of it. Over the years, I have been paying attention to all kinds of information on the upstream and downstream of the chemical fiber industry chain, and have concentrated on studying and actively seeking new market space. As the pace of entry into WTO is approaching, the state gradually relaxes the conditions of market access for private enterprises. In 1999, Qiu Jianlin caught a breakthrough point in the polyester industry, and hit it off with the middle school classmate, Xiang Xingfu, chairman of Xinghui chemical fiber company. He decided to abandon the narrow concept of "better for the head and not for Phoenix Tail", and become a competitor to collaborator, and a joint venture mounted polyester melt direct spinning project, which became one of the milestone events in the history of Hengyi development.

"In the long run and on the whole, there is a more important thing on execution and details that determines the fate and future of an enterprise, that is strategy." Qiu Jianlin's unique vision and foresight thinking make "Hengyi thinking", "Heng Yi speed" and "Heng Yi feelings" clearly displayed on the picture of Heng Yi development.

In 2001, Hengyi worked together to overcome difficulties and obstacles in the course of construction, and successfully took part in the polyester melt direct spinning project in the national private enterprises. It only spent 19 months, 18 days, and wrote a "myth" with the fastest speed in the same kind of engineering construction in China. It made a good start for the second five year development strategy plan of Hengyi group. 。 This year, Hengyi group's production and marketing for the first time exceeded 1 billion yuan, and the experience formed was broadcast as a typical enterprise in CCTV news broadcast.

Since then, in Xiaoshan, the industry has been buoyed by the clarion call of "100 billion billion dollars". The Hengyi people are taking the advantage of the momentum and rushing to seize the day. They dare to call the sun and the moon to replace the new sky. They have built a production line with an annual aggregate capacity of 600 thousand tons in three phases, which has positively affected the industrial structure of the polyester industry. More than 50 enterprises in the country have entered the polyester industry, and the domestic polyester production capacity has been greatly raised. Gao has changed China's dependence on imports of polyester products for many years.

"After the success of the polyester project, I will focus my next goal on the upstream raw material PTA of polyester." On the road of entrepreneurship for many years, Qiu Jianlin has always regarded himself as "the greatest happiness of life" as his motto, adhering to the spirit of "never stopping and creating brilliance" and establishing the concept of "sowing hard for tomorrow". Around the strategic plan of "concentrating energy, giving full play to advantages, expanding the scale of the main industry and advancing to the upper and middle reaches of the industrial chain", he has stripped the weaving business step by step.

Since the second half of 2001, Qiu Jianlin has made many trips abroad to visit internationally renowned PTA suppliers to make preparations for entering the field. In October 2002, Hengyi group and Rongsheng group jointly built the first nationwide PTA project, Yisheng petrochemical PTA project located in Ningbo economic and Technological Development Zone. After 22 months' hard struggle, Yisheng petrochemical PTA phase I project was put into operation in March 2005, and reached full load after a week of production. The capacity, quality and consumption all rank the leading level in the same industry, which has created the shortest record in the history of PTA project construction and driving in the world.

In 2006, Hengyi group entered the third five year development strategic planning period, and established the strategic principle of "consolidating, highlighting and enhancing the competitive position of main business in the industry". Based on Xiaoshan headquarters, we continued to expand and expand the PTA and polyester industry.

"Every time every mountain is restored to its full height, every time I return to the top of the road, I always maintain the spirit of fighting bravely for the upstream. I will never forget the historical mission of revitalizing the textile industry and feel the great happiness of challenging myself." After the great success of the PTA project in Ningbo, Qiu Jianlin responded to the call for "revitalizing the northeast old industrial base" and "building Hainan Yangpu national economic development zone", and went up to Dalian to invest in the construction of Dalian yishanhua petrochemical company. Today, three projects in Ningbo, Dalian and Hainan, together with PTA capacity of 13 million 500 thousand tons, occupy the first place in the world and have absolute PTA pricing power.

In 2008, the global financial crisis spread rapidly from the financial sector to the real economy. As an enterprise in the biggest industry hit by the financial crisis, Qiu Jianlin adheres to the main business and adheres to the principle of "living within his means and keeping pressure" to prioritize the established projects so as to improve the effectiveness of investment. As the Chinese government has issued a series of favorable policies to expand domestic demand and promote growth, Hengyi group has invested in the crisis, and has been investing in the two major projects of differential fiber and caprolactam in Hangzhou Linjiang Industrial Park to further expand the headquarters economy. In June 2011, Hengyi group's Hengyi Formosa Petrochemical Co realized the overall assets listing. It has become the largest private PTA listed company in China with the largest scale of production capacity, the most complete PET product category and the most integrated industrial chain.

The great success achieved in the field of polyester and PTA has aroused the concern and favor of the "big brother" Sinopec in the state-owned enterprise to the "little brother" of the private enterprise in Hengyi. With the deepening of the reform of the mixed ownership system of state-owned enterprises, the Baling Branch of Sinopec and Hengyi Petrochemical Company jointly established Zhejiang's baling Heng Yi in 2011 on a 50% scale basis. Caprolactam Limited liability company was formally established and became the first joint venture between SINOPEC and private enterprises in the caprolactam field. As a result, Hengyi group has formed a unique "polyester + nylon" double industry chain drive mode in its domestic counterparts.

With the acceleration of the trend of global economic integration, how to participate in international competition has become another problem of Qiu Jianlin's thinking. A more international and strategic industrial layout is quietly brewing. "In the international competition, we must further enhance product quality, optimize product structure, achieve independent R & D and innovation, and ultimately enhance Hengyi brand value." In the international layout of Hengyi group, Qiu Jianlin believes that we must concentrate on reducing the production cost of bread, and thus the gap between raw materials and prices, so that we can stand out in the international competition.

"Build a hundred years of Evergreen Foundation, build the world's famous enterprises", and new aspirations rise in mind. In 2014, Qiu Jianlin put the first banner of the international layout on Brunei's grand Mora island. The first budget was invested in US $3 billion 445 million to build tens of thousands of tons of oil refining and chemical projects in the large island of Brunei. It is the largest overseas investment project by Chinese private enterprises to date, and is also the largest investment project since Brunei's founding. It has been fully affirmed by the leaders of China and the two countries. In 2013, China issued a major initiative to the world to build the "Silk Road Economic Belt" and "the maritime Silk Road in twenty-first Century".

"Brunei project not only represents Hengyi brand, but also represents the brand of Sinopec industry, we have a great responsibility and a glorious mission." every time we went to the project site, Qiu Jianlin asked and encouraged all the participants to give full play to their professional knowledge and professionalism, closely around the goal of completing the "mid to end" at the end of 2018, and ensure the completion of the project with high quality. The chemical industry has added luster. When Brunei project is completed and put into operation, Hengyi group will fully open up the upstream and downstream industry chain, effectively solve the bottleneck problem of raw material sources, and make positive contributions to the development of energy and chemical industry in China and even the world.

"Reform and opening up has given our generation of entrepreneurs the opportunity to innovate and start business as if it were a journey of life." He recalled the evolution of Hengyi group from small to large and from weak to strong, which is a miniature of the development, growth and development of China's private enterprises. From crossing the river at the beginning of the touches, we now head to the international stage. chemical fiber In the "ice breaking" tour of the upstream industry chain, Qiu Jianlin has always maintained the spirit of entrepreneurship in the new era, leading all Hengyi people to strengthen their confidence, struggle hard, innovate and develop, and serve the society.

"Because faith, because of awe, because of humility, is always on the road." Along with the solid step of the great rejuvenation of the Chinese nation, it bears the responsibility for history, society and itself. With his original dream, passion and experience, Qiu Jianlin is convinced that he and his Hengyi group can go further and will go further.