2018 Qingdao West Coast Oriental Fashion Season Big Coffee Dialogue Design Energy Production Enterprise Pformation And Upgrading

In August 27th, the large-scale fashion theme series "2018 Qingdao West Coast Oriental fashion season" component unit was designed, and the forum was designed on the west coast of Qingdao.

The success of this forum will enhance the cultural connotation and industry leading position of the Oriental fashion season on 2018 west coast of Qingdao, bringing a feast of Oriental fashion ideas to the new district.

The forum is organized by the Oriental fashion season Organizing Committee of 2018 Qingdao west coast, Shandong textile.

China Association of textile industry and Qingdao fashion industry investment group, led by China Association of textile industry, has attracted nearly 100 industry related personnel from the national commodity channel providers, IP service providers, production and supply chain service providers, garment industry associations, Fashion Designers Association and so on.

Around the collision of new and old wisdom, it is the core content of this forum to explore the pformation and upgrading of design and channel.

Li Xin, vice chairman of the China Textile Association, the vice chairman of the China Fashion Design Association, vice chairman of the China Federation of fashion design, the director of the billion dollar group, the chief architect of the China Textile and billion fashion industry investment group, the Tsinghua University, Professor Chang, professor and doctoral tutor of Tsinghua University, Zang Yingchun, executive director of the Milan Institute of art and design, Tsinghua University, Zhang Yunlan, President of Qingdao cool intelligent Limited by Share Ltd, Zhang Zhongyan, design director of the Polytron Technologies Inc research and development center of Nanshan Zhi Shang, the director of marketing and director of Shanghai Sheng Sheng real Estate Co., Ltd.

It is said that the domestic design power is hopeful and developing rapidly, and the design can give new energy to ordinary consumer goods. But at present, designers lack capital channels and financing channels.

Channels.

"Industry and economy are facing the worst times! Technology and design usher in the best times!" said Li Xin, vice chairman of the billion dollar group and director of the China Textile billion alliance fashion industry investment group and chief architect.

At present, in the textile and garment industry, the industrial chain is mainly constructed by satisfying the business mode and production mode of material demand, seldom involving personalization and spiritual level. With the development of the industry, the industry thinking with order as the center has gradually led to the puzzle of the development of the industry and can not be solved.

He appealed to designers to innovate their thinking patterns, guide customers and provide products or services that satisfy their customers' demands by their understanding of beauty.

At the same time, we should change the value of products, pform the simple material commonality demand into the psychological demand of personality, pform commodity as the center and take the consumer as the center.

Zang Yingchun, Professor of Tsinghua University and professor of executive director of Milan Institute of art and design, Tsinghua University, believes that the training mode of contemporary China's top fashion designers can take into account internationalization and human culture to integrate global educational resources, technology for people's needs, and the design field is no exception.

Zhang Yunlan, President of Qingdao cool special intelligence Limited by Share Ltd, shared the business ecosystem of C2M with the theme of "market power of Intelligent Manufacturing".

Qingdao red collar was established from the establishment of the company in 1995 to the pformation of manufacturing industry in 2003. By 2007, the new company's cool intelligence was formally established and achieved a comprehensive pformation.

In 2011, the C2M strategic research project was established in 2011, and eight research centers were set up in the SDE project. After 7 years' time, output solutions were launched in 2018, and as of now, there are 80 enterprises.

In the words of Zhang Yun LAN, this is "creating brilliant future". From traditional production enterprises to the current intelligent manufacturing enterprises, cool intelligent makes personalized products through data-driven large flow production, and implements scientific corporate governance ideas, creating a brand new value system.

The new format, new thinking and new mode have already constituted the innovative force of the new normal. The rapid development of information technology has made data competitiveness gradually formed.

Cao Aihua, marketing director of limited company, put forward the idea of Internet information technology and big data to embrace the clothing industry.

From the bottom of Saint and Saint shopping mall and the bottom of business, we build intelligent and self operation hardware and software linkage ecological chain.

Cao Aihua, for example, said that the linkage engine system would link all the original independent marketing ports of shopping malls and merchants, including WeChat public accounts, shopping malls, media, shopping malls, smart touch screens, commercial POS, commercial WeChat public accounts, etc., to maintain the independence of the original shopping malls and merchants from the media, and to guide each other and output the contents, so as to maximize the marketing of shopping malls and merchants in the same system.

For example, a merchant needs to do activities on his WeChat public address. The activity can be linked to the port and external ports.

On the West Coast

The center set up a studio, which attaches great importance to this designer collection platform.

At the same time, there are many breakthroughs in the field of professional wear.

According to the working environment and characteristics of different occupations, we should follow the principles of people-oriented, practical needs and aesthetic needs (through professional wear to increase staff's dedication and love spirit) in design, fabric selection and processing technology.

As the investor and co sponsor of the Oriental fashion season in the 2018 west coast of Qingdao, orient fashion center will build China's first full experience, intelligent data fashion Boulevard, focus on creating 50 fashion life experience stores, build supplier evaluation system and intensive ordering mode, and strive for Shandong textile.

Transformation, reduce enterprise cost investment, shift the risk of upgrading, expand new channels, and open up new ideas.