Balabala "Children'S Lifestyle Experience Museum" Is Located In Hongqiao, Shanghai.

In September 24th, Semir's children's clothing brand Balabala took the lead in the first direct integrated pportation hub in China.

Heaven and earth opened another "children's lifestyle experience Museum" in Shanghai.

What is the difference between the Balabala "children's lifestyle experience Museum" in Hongqiao Tiandi, Shanghai and other Balabala children's clothing stores?

From the point of view of positioning, Balabala's "children's lifestyle experience Museum" is not only a children's clothing shop, but also positioning itself as an interactive space for children's life.

The ordinary Balabala children's wear shop only sells children's tops, trousers, shoes and so on, and sells some children's headwear, jewelry and bags.

But in the Balabala "children's lifestyle experience Museum", there are more variety of children's clothing sold.

Brand concept, the Balabala "children's lifestyle experience Museum" concept is to grow together with the new era family.

In the shop decoration design, the Balabala "children's lifestyle experience Museum" gives the new generation of parents different visual experience. First, its storefront uses a large glass window, so the space appears concise and bright.

It also uses yellow in signs, posters and lights on the shop floor, so as to create a warm feeling for consumers.

From the point of view, the Balabala "children's lifestyle experience Museum" is located in the Hongqiao shopping center of Hongqiao business district, and its location is excellent.

Hongqiao Tiandi is the first shopping center of direct integrated pportation hub in China. It connects with Hongqiao pport hub, and the shopping center connects directly to the subway, high-speed rail and airport.

Therefore, the Balabala "children life style experience Pavilion" in the Hongqiao Tiandi shopping center is more widely used for consumers, and its potential consumer groups include the office crowds in the Hongqiao business district, the residents of West Shanghai and the 75 million population of the high - Speed Rail - hour economic circle.

Balabala children's wear brand was founded in 2002. It's Zhejiang.

One of Limited by Share Ltd's two major brands is located in 0 to 14 year old children's consumer groups.

At present, there are more than 4000 terminal outlets for Balabala children's wear, which is the most widely distributed, the largest number and the highest sales of children's clothing brands in China.

With the improvement of the economic living standard and the two child policy of the country, the children's wear market will usher in a golden age of development. Although the children's wear market is very popular, the size and brand effect of Balabala children's clothing have been formed, and I believe there will be more bright market performance in the future.