Smith Barney'S Profit Margin In 2018 Increased By 113.24%

After all aspects of upgrading, the United States (Theme Reading) clothing ushered in the situation of turning losses into profits.

The annual report of Shanghai Metersbonwe apparel Limited by Share Ltd (hereinafter referred to as "Mei Bang dress") released in 2018.

In 2018, the business revenue of American bond clothing reached 7 billion 677 million yuan, an increase of 18.62% over the previous year. The net profit attributable to shareholders of listed companies was 40 million 360 thousand yuan, an increase of 113.24% over the previous year, reversing the loss situation.

(photo source: Smith Barney fashion Bulletin)

Mei Bang apparel has said that as the company continues to promote brand upgrading, product upgrading, channel upgrading, retail upgrading, the company's operating income in 2018 double-digit growth, profit turn losses into profits.

At the same time, the company carried out organizational optimization to enhance efficiency, and the overall cost rate dropped by 4.59 percentage points over the 2017 year.

Business performance is turning into a profit, and sales revenue of brand is obviously increasing.

Compared with the performance of previous years, the United States has seen a beautiful "turn around" in its costume.

Winning business network noted that from the first 3 quarters of the United States, the data in the first quarter of the open, net profit has been realized.

In 2018, the business revenue of Smith Barney increased by 18.62% over the same period last year, and its operating performance turned into a profit. The net profit attributable to shareholders of listed companies increased by 113.24% over the same period last year.

Thanks to the continuous upgrading of the competitiveness of the five major brand products, the quality of American Apparel has been continuously improved.

During the reporting period, the United States and the state achieved a year-on-year increase in sales revenue of about 7%.

In 2018, sales of Metersbonwe brand increased by 13% year-on-year, while ME&CITY brand continued to maintain rapid growth in store area and sales scale, and sales revenue increased by 48% in 2018.

Moomoo and ME&CITY KIDS two children's wear brand annual sales revenue increased by 24% year-on-year.

It is worth mentioning that the enhancement of the competitiveness of the products by American state clothing is very compatible with the diversified needs of the new generation of consumers. This is mainly reflected in the traditional impression of the American Apparel through self fission, brand upgrading and subversion of the public, and constantly improving the brand matrix.

At present, the main brand of Metersbonwe has changed from a single leisure style to five styles: NEWear of leisure wind, HYSTYL of trend fan, N vachic of urban light business, MTEE of street fun and Jane's ASELF.

ME&CITY also provides three kinds of scenarios for business life, simple life and modern life to provide a variety of matching possibilities for urban white-collar workers.

In 2018, the United States also held a brand promotion assessment, brand promotion, ME&CITY 2019 spring and summer show, so that the industry can see its changes.

From the perspective of operating income structure, men's and women's clothing is still the main source, of which men's wear is 4 billion 212 million yuan, accounting for 54.86%, while women's wear is 2 billion 802 million yuan, accounting for 36.5%.

Start "100 cities thousand shops" planned shopping center + traditional business circle parallel

Like the performance, the escalation strategy of the United States has gradually achieved good results and has achieved good performance in terms of store style and efficiency.

It is reported that the United States and costumes adhere to the shopping center + traditional business circle parallel development channel strategy, and continue to deepen the strategic cooperation with the well-known shopping centers across the country.

And based on the first and second tier market to set up benchmarking shops, we will promote the three or four line market to join in cooperative development as the goal, and promote the diversification of channel structure.

During the reporting period, the revenue from franchise sales increased by 33% over the same period.

In 2018, the United States also launched the "hundred cities thousand stores" plan to speed up the development of the three to five line cities, and constantly upgrade the image of the store.

In June 17, 2018, Metersbonwe store, the flagship store of the national single brand mall, opened in Liansheng Jiujiang happy city.

Shops display NEWear, HYSTYL, Novachic, MTEE, and ASELF five styles as an integral whole, and more than 4000 square meters of shops make it easy for consumers to achieve a one-stop shopping experience.

In September 8th of the same year, Metersbonwe opened a 7000 square meter flagship store in Shenyang Zhongjie, the first day sales broke 2 million; in November 8th and November 10th, Metersbonwe Shanghai Shanghai shopping park thousand Ping shop and Shanxi Shuozhou Jinlong Street thousand Ping shop opened one after another.

According to the introduction, under the background of actively implementing the channel development strategy of "hundred cities thousand stores" + emerging shopping centers, in the future, the United States will continue to open big stores and open good shops. In southeast, southwest, northwest, northeast and East China, there will be more diversified and fashionable family shopping experience shops.

Zhou Chengjian, chairman of the US bond company, told the winning business network that all the actions in 2018 were for 2019. Through these adjustments, we hope that the United States and the United States could become a highly efficient commodity company in 2019, and the stock at the end of the season is no more than 10%.

The results of adjustment actions such as efficiency, cost reduction and efficiency will all appear in 2019.

In 2019, the American Apparel will continue to follow the path of brand upgrading, product upgrading, channel upgrading and retail upgrading, further strengthening cooperation with multiple business partners, and promoting the implementation of shopping center + traditional business circle parallel channel development strategy, so as to further optimize the terminal store structure.

At the same time, Smith Barney apparel will further upgrade through product innovation, supply chain pformation and upgrading, as well as retail terminal operation capability.

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