From "Sample Processing" To "Tailoring" For Famous Brands -- New And Old Kinetic Energy Conversion Through "Road Of Di Shang"

Walking through Harold square in Manhattan District of New York, Zhu Lihua often recognizes that the clothes of passers-by are designed and produced by Di Shang Group.

As the chairman of the enterprise, he used to be accustomed to it. In the nearby famous Messi department store, more than 20 famous international clothing brands were supplied by Di Shang.

Born in 1993, di Shang, from a small garment foreign trade enterprise, has completed the processing of raw materials, and has developed into independent research and design, digital design and manufacture and independent brand export. It has become a well-known "server" in the international apparel industry's whole supply chain.

From "making sweat money" to "tailoring" for the whole world, the group has come all along to add footnotes to the pformation of traditional industries into new and old energy, and to the development of China's economy towards high quality.

In the early 90s of last century, all kinds of garment enterprises rose rapidly.

Deshang started with a desk and chairs.

"At that time, orders were made by several international middlemen, and what they did and how they were done were counted by others. The connections and buttons were all sent by customers."

Zhu Lihua said that he had no right to speak and was often pressed by the middlemen to pay the price, to deduct money or even to turn his back on him.

With the outbreak of the Asian financial crisis, China's foreign trade orders have been greatly reduced, and garment export growth has declined.

This labor pains made him resolve to get rid of middlemen and open up independent trade channels.

After ten years of grinding a sword, Dixie finally opened up foreign trade "obstruction", and set up trading companies in the United States, Britain, Germany, Italy, Japan and South Korea, forming a direct channel covering the main countries of Europe and America and Asia, and docking downstream customers.

"Today, we provide production and services for nearly 500 internationally renowned clothing brands.

Of the top 10 clothing companies in Japan, 9 are working with di Shang. In Europe and America, di Shang's market share is also among the best. "

Zhang Shizhe, executive deputy general manager of Di Shang Group.

In 2018, di Shang produced more than 100 million brands of clothing, and the main business revenue reached 12 billion 300 million yuan.

Pour half a glass of water into a jacket, and then the water drops down and there is no water stain on the surface of the garment. This is a waterproof and windproof fabric specially developed by the European company for rainy countries.

Independent research and development is the key to the pformation from big to strong.

After China's entry into WTO, competition in garment processing industry has intensified.

How to improve the market share and increase the added value and pform customer trust into customer dependence has become a must answer before Zhu Lihua.

And he cast his eyes on the core competitiveness of the clothing industry -- design.

In recent years, di Shang has set up the European garment research and development center in Britain, set up branches and workstations in 6 countries, including Ireland, Spain, Germany, Belgium and so on, and has recruited thousands of people to gather information in Europe to keep an eye on the latest trend of global fashion frontiers.

Nowadays, the products produced by the group are almost all designed with their own elements. Every month, di Shang can launch ten thousand new fashion designs.

In the field of high-end garment processing, di Shang has formed a deep-rooted influence through independent design.

Zhu Lihua said, "we used to look for customers all over the world, and now we prefer customers."

In Zhu Lihua's blueprint, big data, intelligent manufacturing, Internet of things and other new technologies combined with garment manufacturing become a magic weapon for mining new "gold mines".

"We used to take our customers to see fabrics in Jiangsu and Zhejiang, and now we can provide materials to customers on the Internet, which is faster and more effective."

Di Shang supply chain manager Zhang Xiaoteng said.

The huge data support made it possible to quickly estimate the price of garments and quickly form digital designs.

From fabric selection, clothing design to final garment production, di Shang has entered the door of digital design and manufacture.

Trendy production methods and application scenarios also began to land in di Shang, and promoted the further development of Di Shang to high quality.

In Dixie, more ambitious blueprints have been drawn up, and 10 key platforms, such as Dixie fabric center and national double innovation demonstration base, have been launched.

"Only sunset enterprises, there is no sunset industry."

Cao Jiachang, President of the China Textiles Import and Export Chamber of Commerce, said that the constant promotion of industrial upgrading is the hope of the industry.

Zhu Lihua's dream is to promote the pformation of new and old kinetic energy in China's garment industry.

He said, "I hope that in the future, people will first think of China when they bring up fashion."