Learning: Overweight, Sustainable Levi'S Push Jeans Recycling Plan, Worthy Of Brand Companies To Follow Suit

With the enhancement of consumers' environmental awareness, more and more clothing brands begin to pay attention to the sustainable development of commodity materials.

Recently, the US brand Levi's launched the jeans recycling program. Consumers can send the denim products to any store in the United States and Canada for recycling. When the recycling is completed, a 20 percent off coupon will be obtained.

Levi's believes that this can reduce the textile industry's textile waste, it is understood that the recycled denim fabric will be sent to third party companies into thermal insulation materials for schools, libraries and low rent housing construction.

Earlier, the Swedish fast fashion brand H&M also launched a similar recycling service, consumers can choose their old clothes recycling service, and now the service has been launched in China.