Western Fast Food To Change: Quietly Changing Breakfast Market Do You Feel It?

A day's plan is to eat well in the morning, and to encourage residents to develop healthy breakfast eating habits. The key is whether we can provide a good breakfast.

For Chinese people, they used to prefer street vendors.

And this generally has the following advantages: close proximity convenient to buy, low price is easy to bear, taste is mostly local tastes, accustomed to eating.

Beijing's bean juice and donkey roll, Tianjin pancake fruit, Shanghai's rice balls, Wuhan's noodles, hot noodles.

And so on, you can make your exclusive breakfast at any booth in the local city.

For a long time, the main selling body of this kind of breakfast is roadside stalls and spouses, most of which are the surrounding communities and the familiar customers of the office workers.

But with the development of the times, such shops and stalls are facing a lot of pressure to survive, and even a large number of them are on the brink of market elimination.

Generally speaking, it is difficult for such shops to form standardized industrial chains. The competitive advantage of breakfast stands is low unit price and thin profit. When such factors as urban planning, land rent rising and employing cost rise, such stores / stalls will be faced with an unsustainable situation.

When the shops are difficult to become mainstream, the vacant breakfast market will soon have competitors to fill this gap. After all, for people, three meals a day are necessary for life, and which one is not enough.

Therefore, under the background of consumption upgrading, the breakfast market is showing a new trend.

How can breakfast be more attractive to Chinese people?

It is necessary to adhere to tradition and superior characteristics. According to market survey results, consumption of traditional breakfast types still occupies a dominant position.

It is obvious that traditional breakfast categories, such as bun, soya bean milk, pancake and pancake, occupy a large portion of the breakfast market.

Even McDonald's once only sold a western breakfast, finally under the pressure of huge market choice, bowed its head to Chinese consumers.

Compared with the old KFC, McDonald's cognition of the breakfast market is obvious. It is also why KFC makes breakfast better.

Because Kendl Ki Be Macdonald understood the market faster, and firmly grasped the needs of Chinese consumers.

With the accelerated pace of modern life, consumers' time is becoming more and more valuable. The important demand for breakfast is to be quick.

According to the survey, 75% of people choose to buy food on the way, 15% of them get up early to eat breakfast, and 10% choose other ways.

So the demand for breakfast time is extremely demanding. Over 52% of the respondents said that the time to wait for breakfast is only 2 to 5 minutes, and once more than 5 minutes, the waiting patience will be lost, because it will feel late for work.