The British Cambridge Bag Has Not "Passed" And Shifted Its Focus To The Chinese Electricity Supplier Market.

The Cambridge Satchel Company, a famous British leather brand known for its Cambridge bag, has recently been developing its focus to China after experiencing a series of losses. It hopes to expand the Chinese market by leveraging e-commerce and turn the business into a profit.

The Cambridge Satchel Company was co founded by Julie Deane and her mother in 2008.

At that time, they founded the company at home with a start-up fund of 600.

I didn't expect Cambridge's package to become popular on the global scale because of its retro and versatile style.

In 2010, Cambridge bag was known as "British It Bag (British IT bag)". Many celebrities, celebrities and opinion leaders chose this signature leather satchel.

British fashion blogger Alexa Chung is also one of them. Her high-profile cooperation with the brand has made Cambridge popular.

The brand has stores in London, Brandon, Cambridge and Edinburgh.

But the brand has been frustrated in recent years, because the trend has shifted from shoulder bag to waist bag, shoulder bag, mini bag and other fabrics with lighter products.

In addition, the company is also facing competition from cheap brands of similar styles.

In the last fiscal year ended June 2018, The Cambridge Satchel Company suffered a pre tax loss of 1 million 500 thousand, and turnover fell 4% to 11 million 200 thousand pounds.

The company has suffered losses for fourth consecutive years, both sales and profit margins have declined.

The Cambridge Satchel Company said that it is now shifting its focus to the Chinese market, and has established an e-commerce business in China, and has also launched a special brand website.

Julie Deane said in the financial report: "the Chinese market is very important to our brand, and the directors believe that it is necessary to spend time and money to build a solid foundation for growth."

In addition, the brand also said it would launch special series and new products on the occasion of the 10th anniversary brand establishment.

A spokesman for The Cambridge Satchel Company said: "although the company experienced a loss in the last fiscal year as of June 18, 2018, this is the second stage of the company's turnaround plan.

Thanks to the measures taken in 2018, this year's performance has been greatly improved. "