Counterfeit Luxury: High Imitation Chanel GUCCI The Most Fire 1200 Cost 9000

When you get a so-called purchase from Europe. extravagant product Bags, may be from commodities, packaging, bills to logistics lists are false. These same looks. style And the material, comparable to the genuine imitation, the actual price may be only 1/10 of the genuine price.

First financial reporter recently learned and interviewed from various fields, and learned that luxury goods brand The strong consumer demand brought by its additional content has led many businesses to see that the high priced imitation luxury goods are purchased at a low price of genuine 1/10, and that they can be sold at a price of eight or nine off the price of the genuine products, which will result in a very high profit. This also promotes the maturity of the fake and fake selling industry chain. With the high imitation luxury goods flooding the market and the rise of the fake purchasing industry, the high imitation products with all kinds of fake bills and logistics distribution can make everything seem to be bought from abroad for high-end goods, and the gray profit is so high that it is hard to imagine.

On the other hand, the factors such as low penalty and low penalty rate lead to counterfeit luxury goods "weeding and weeding" and "spring breeze blowing."

From Yiwu to Guangzhou

There are hardly any small commodities that can not be bought in Yiwu. In the impression, the bustling Yiwu small commodity city has not actually imagined the bustle and prosperity.

On the day of May, when the first financial reporter walked into the 3 District of the shopping center of luggage and leather goods at 9:30 in the morning, he could hardly see anyone. There are many shops on the two sides of the commercial city. There is no more than 15 square meters, and only 3 square meters. Close to 11 a.m., there are still few traders in the city.

Zheng Daqiang, who came to Yiwu for 4 years, opened 5 online stores on Taobao and many other electronic business platforms. He told the first financial reporter that the price of goods in the commercial city is still high on the Internet operators. After knowing the industry rules, shop owners will basically get goods directly from the manufacturers. Some people who still buy goods from the commercial city will rarely purchase the site after the establishment of the relationship. Most of them are directly shipped from the commercial city or factory.

The first financial reporter visited the entire luggage and leather goods area, and found no luxury figures. Material Science The bags are far from working. There are more and more similar styles, with only the luxury brand LOGO logo, but the LOGO shape is slightly different from the luggage.

In a luggage shop, the first financial reporter asked Wei Fang, owner of the shop, a bag containing only LV elements. The other side said it was for wholesale only, 35 yuan each, and one (120) for sale. "What we can sell out is this, not luxury, high imitation, but just look at the classic elements such as some old flowers. The package looks higher." Wei Fang told the first financial reporter that the commercial city is doing ordinary small commodity trade. Some businesses want to imitate, and the style and LOGO will not do the same.

In another street store, the reporter saw that the shopkeeper was promoting the GUCCI imitation bag. At first glance, the appearance and stripes were very authentic, but after careful inspection, they would find out. zipper The details of the inner bag are rough. Shopkeepers said different bags and wallet had different prices ranging from hundreds of dollars to thousands of dollars.

A shopkeeper selling foreign trade bags told the first financial reporter quietly that if he wanted to find the source of high imitation luxury goods, he could help pull strings. Most of the high imitation luxury goods came from Guangzhou, and his uncle's family was doing this job.

Turning around thousands of miles away, Sanyuanli, north of Guangzhou, is one of the busiest roads in Guangzhou's north and south traffic, bringing together nearly 30 large leather market. A large number of leather goods from here, sent to the whole country, and all corners of the world. Leather trade spanactions amounted to 40 billion yuan a year. There is also a huge market of high imitation luxury goods hidden here.

A few years ago, the movie "spy impossible" was released with the PRADA "killer bag". Because he could not buy the bag, he decided to go to the high imitation luxury market. So she asked her friends from Guangzhou to help her start the high imitation leather bag in Sanyuanli. Finally, a high imitation bag was bought at a price less than 1/10, and there was no obvious difference between the product and the certified product.

The pony is a member of many of Sanyuanli's high imitation leather products. The daily journey of the pony is to wander around the subway outlets or overpasses in Sanyuanli and distribute promotional cards to pull the guests to the high imitation leather goods sales outlets. Following the pace of the pony, the first financial reporter arrived at a row of old residential buildings about a kilometer away from the A exit of the Sanyuanli subway station. All kinds of stores downstairs gathered, and the door was sitting in groups. When you pass through a crowd, you will not feel the same scan of your eyes as if you were in the 90s police band.

"This is our" eye liner ", which is too strict recently. If the other side is not good, we can see it at a glance. As long as there are any signs of trouble, these people will inform the rear staff immediately. No one will open the door to you unless accompanied by our people. No one will open the door for you, even if you are a familiar guest. The pony admits.

The pony finally stopped at an old residential building of five or six storeys and 30 years old, and the large iron gate downstairs closed. After the pony pressed the doorbell, the iron door opened, and several staff members came out. They looked at the surrounding area carefully and released. Along the stairs, there are different staff members in every corridor. After a lot of iron gates, the reporter came to a room selling high imitation leather goods. There were also several staff members guarding the door. After entering, the door of the room was shut behind. In a room less than 100 square meters, the high imitation leather bags of LV, GUCCI, Dior and other luxury brands are dazzling. The rooms are divided into several compartments, with different prices for each compartment.

"The guests are so picky now that they want to buy them, so we don't do too low-level imitation." Sales personnel introduced.

In addition to leather goods, this residential building also sells high imitation accessories, perfumes, clothes, etc. these products are distributed in different rooms or floors. Every door and door was guarded inside and outside. Compared with "simple and crude" Yiwu, the products here are the "fighters" in the imitation.

Counterfeiting and selling interest chains

If there is a need, there will be a large number of tourists. The first financial reporter interviewed many people that there are several kinds of buyers of high imitation luxury goods: one is buying on behalf of others, the other is someone who wants to buy genuine products but actually buys high imitation products, and the other one is explicitly buying high imitation products.

Over the years, the pony accumulated a large list of customers. Among these customers, there are purchasing agents, entity shopkeepers, etc., from all over the world. "There are some purchasing agents. They do buy luxury goods overseas, but not all of them are genuine products. I have contacted many of them." The pony introduced.

With demand, manufacturers naturally produce highly imitated products. The first financial reporter saw in Sanyuanli that the bags displayed in the room, from materials, workmanship to accessories, seemed to have no difference from the authentic products. Here, as long as you spend 1/10 of the price, you can find a product that looks exactly the same as the real product.

"We have guests here to take the goods back and sell them as authentic products. No one can tell them. All of our products are genuine products purchased by the boss abroad, and they are copied according to 1:1 ratio after coming back to dismantling them. A businessman in Sanyuanli said, "once the new product is available, it can be copied in a few days. The products purchased here can come over and repair if there are any quality problems. We have after-sales service."

Li Li has sold many kinds of high imitation products for many years. She told the first financial reporter directly that she could get the integrated development of production and marketing from the cooperative factory to the sales department. "These factories are specialized in making bags and clothes, and some even do foundry for famous brands, so the technology is excellent. If you want to make high imitation luxury goods, whether it's a bag or a dress, you can do it, but how much it looks like depends on how much you want to spend. For example, a famous brand windbreaker, if you want to do it at low cost, the materials and workmanship will be poor, and the details will be different. cloth Consistent with genuine products, it will also be in Button For details and workmanship, it is close to genuine products; if you spend more money, the factory can open the mold specially for you. Beating Make products that are almost the same as genuine products. " Li Liru said.

Yu Qi gave an example to the first financial reporter, a genuine package priced at 20 thousand yuan, the high imitation bag is generally divided into three grades: original, original and top high imitation. The original package is made of nearly genuine materials and accessories, and the cost of each package is around 500 yuan. The original single package is the remaining materials and accessories purchased from the genuine factory, which is exactly the same as the genuine package material. The price is about 900 yuan, while the top high imitation bag, besides the materials and accessories, is better than the genuine product, and the price is between 1500 yuan ~2000 yuan. That is to say, the price of genuine product 1/10 can buy the same quality, homogeneous or even better quality package, which seems to be a perfect choice from the price performance ratio.

This is also confirmed here in Li Li, which is best selling several classic LV packages, and the price of high imitation goods is basically maintained at around 1/10 of the genuine price. For example, a 14 thousand yuan LV package, high imitation goods price is 1500 yuan. Li Li received less than 1000 yuan from the factory, so his profit margin was 100%.

Yu Qi disclosed that the three brands that were most imitated in the high imitation bag were Chanel, GUCCI and LV. These three were the representatives of the old luxury goods, and the classic ones had been selling well. Making the classic high imitation can have a huge profit. Some relatively small luxury brands do less. "Because the unit price of genuine Hermes is too high, and the cheapest is also tens of thousands of dollars. The cost of purchasing genuine products is higher than that of open mold, and the price of Hermes high imitation bag is the cheapest, a thousand more, and fewer people to buy." Yu Qi said.

Purchasing and logistics routines

A high imitation factory is the first beneficiary of the interest chain. A high imitation salesperson told the first financial reporter that the manufacturer made a high imitation product with a profit margin of about 20%~30%, and the profit was in the channel. For example, intermediate sellers sell high imitation products at the price of genuine 1/10, but they get a profit margin of about 100% because of lower price. Next, in addition to buying self employed consumers, there are also a group of people who are buying, and they are also profiteers.

The purchase of genuine buyers usually receives about 10% commission income, such as those who study or live in Europe and America. "We guarantee that everything we buy is genuine. For example, a 12 thousand yuan LV package, the price in France is about 8000 yuan, and we can't refund the tax locally. I will increase the price by 10% as a commission, that is, the price of 8800 yuan will be sold to the domestic consumers in China, and the consumers will be cost-effective. He Meiting, who studied in Europe, told the first financial reporter.

Unlike He Meiting, who is a genuine purchasing agent, they are highly imitation buyers who get high imitation products through the above factories or middlemen at the price of genuine 1/10, and then sell them to the consumers as authentic products returned from overseas. The first financial reporter learned from the buying circle that, for example, the above 12 thousand yuan LV package, the price of the high imitation product is about 1200 yuan. After purchasing the high imitation product, the purchase price is pretended to be sold to the consumer at the price of about 9000 yuan, and the profit margin of the purchaser is as high as 650%. That is, genuine purchasing agents earn about 10% Commission, while the profits of high imitation buyers are several times.

Some people who buy on the first financial reporter said that some buyers may often be in the circle of friends, they have to go overseas where to buy, but not necessarily true. "In some parts of the country, scenario simulation is available for purchasing service. For example, you can see that there are purchasing scenes in foreign shoppers. They may be recorded somewhere in China. The above purchasing agents also revealed that purchasing agents would be false and genuine. The most important thing is that they hope to get higher profits. After all, the cost of going abroad is higher, and they can not take a lot at once, otherwise it will cause the customs to pay attention. In case of investigation, it would be a heavy loss. So, if a large number of shipments are purchased, it is very doubtful.

Of course, the purchase of high imitation products is also a technical work. Besides the high fidelity of products, relevant bills, logistics and subsequent processing must be in place.

The pony introduced staff said that after buying the product, it is necessary to get the relevant invoice proof, which can be purchased from the designated place downstairs, with a full set of invoices, POS machines, logistics documents, etc.

After buying a high imitation GUCCI package, under the guidance of the pony, the first financial reporter came to the sales invoice shop. Besides selling invoices, we sell leather packaging boxes at the same time. If you spend 3 yuan, you can buy a bill. The bill covers small ticket, invoice and credit card, and the amount of the product can be decided by itself. The two-dimensional code on the invoice can even be traced back to the counter shops outside.

"No one will verify this bill, and one will not give you a counter. The cost of this verification is too high. If there is a return, then refund is good, do not cause disputes, after all, the return rate is very low. The owner of the sales note said.

Logistics is essential in the whole process. The purchasing agent will sell the goods online and then act as the "collection point" to act as the intermediary to collect and deliver the goods, thus forming a complex grey industrial chain. The "collection point" mentioned here is mainly responsible for the collated and spanported fake goods, and the production of false routing information. Many "collection point" itself is also a company engaged in cross-border e-commerce business for a long time, so there are both genuine and fake goods in its hands, and the conversion between logistics single numbers and logistics paths between genuine and fake goods is also controlled by them. Of course, the "collection point" also includes some of the courier companies in the local "join agent".

The first financial reporter exchanged information with many express companies and related industries, and realized that if we could get the odd number of the US network and then login the scanning equipment with the code of the US network, we could be implemented as a scanning operation for the US site. The so-called express number, like everyone's ID card number, each express number corresponds to a certain area of a package of express outlets, the courier received the express parcel and after sorting and spanportation of every link, through scanning equipment to sweep the odd number, in order to form a clear logistics path.

In order to make consumers more convinced, part of the "collection point" will even forge foreign express inquiry websites, and enter the so-called express number to show the logistics path information, that is, express can "appear" from the United States, Australia, Europe and other regions. There is a more daring "collection point", posing as a courier network to participate in fraud, through the purchase of foreign "express number" to provide "off-site" service, forged express inquiry website, and then part of the domestic logistics delivery to the real express company.

In China, apart from China Post and Shun Feng, most of the express enterprises that are growing up are expanding rapidly through the franchise system. In these express enterprises, the headquarters is using the waybill prepayment as the main source of income. When the franchisee receives a single express, they must pay 1 yuan or more for the headquarters. The more the number of franchisees, the greater the delivery, the more shipping orders from the headquarters, and more income. In addition, if the local outlets need the spanfer center invested by the headquarters to spanfer the spanfer center, it will also pay a certain spanfer fee.

Such a development mode has also led some franchisees and even their contractors to join hands with the counterfeiting merchants to help them gain more benefits and provide false express routing information and get a profit sharing. After all, the domestic express industry is still in the stage of price war. Authors: Chen Huilin, Jane, Yue Yan, Chen Shanshan