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How To Make A "Overnight Take One Suite"?

2019/6/24 10:04:00 4491

Internet Celebrity

Do you know what I'm most afraid of doing on weekends?

That's right -- click on Li Jiaqi's selling video, lie on the sofa, and then get out of hand...

I wonder if you all share the same feeling.

But what I fear is not the lipstick, the oh my God of the single nerve. After all, it is necessary to remain rational under the command of the most sober bloggers in the whole network.

What I fear most is that he can always fill my social void.

Recalling the recent conversation with girlfriends, she said that under Li Jiaqi's Amway, the list of lipsticks that she had to buy in the last season has been listed.

God! From big domestic brands to small European and American groups, different prices are basically covered.

Just as she said with interest that those lipsticks that would be returned to the bag, suddenly came a sentence:

"I think he is like a gay honey living near me, so I do not particularly reject it."

This sentence, let me immediately to her infatuation reason reason.

Recently, Xiao Wei told me, "do you know that Vic is live by Taobao?"

Though I felt familiar, I shook my head thoughtfully.

"Even if I didn't watch the live broadcast, I knew her. It was quite amazing. The sale of sanitary napkins in the last 10 minutes was 1 million 500 thousand."

So, without any sense of ritual, I randomly opened the first Taobao studio to see what drug the gourd sells to the boss.

History is always strikingly similar.

After watching it for 5 minutes, I finally realized what kind of truth implied in everyone's indulgence of "left-hand, Li Jiaqi's right hand".

It will not sell people.

You are out.

In the short 5 minutes when I entered the studio, I heard that most of the words spoken by Wei Ya were "husband", "daughter" and "mother-in-law".

With my anticipation of a strong face to the lens, the use of experience, and the small assistant from the beginning to the end around the product interaction, completely different.

She gave me the first impression: "this person is very much like a big sister next door."

Under the atmosphere of the studio, she gives the audience a kind of feeling. A sister like person tells you which skin care products are good for you.

I teach you to dress up and share your wife's life experience with you.

Learning things and listening to stories, why not?

I vaguely feel that I am on the same channel with about 4000000 online audiences.

After looking at it, I came to the conclusion that:

Whether Li Jiaqi or Wei Ya, they can do a single live broadcast of tens of millions of sales, the most important reason is to follow the "man field goods" mode, especially the set up.

Why are people important?

In fact, like the principle of star taking, any person who can sell is a role that can catch people's heart.

Fans seem to have a common OS in their hearts: if I can make you like me, I can make you whole.

This is also the reason why the head of the head can be the head of the product.

Zhao Yuanyuan, director of Taobao live broadcast, said, "I think Taobao live broadcasting is anti technology."

His remarks on the value of live broadcast have been highly summarized.

On the surface, live technology is grafted on retail, in fact, consumers make up for lack of social networking through live broadcast.

Consumers do not necessarily have to buy things for live broadcast. They spend more time killing time.

Just like girls who like to have girlfriends to have afternoon tea at weekends, the purpose is not to eat sweets, but to gossip, share each other's state or find some resonance.

To put it plainly, more is for social interaction.

Then we can easily understand why the sales volume of live broadcast and the sales of physical stores are no longer the same. Why can Wei Ya live on the throne of a sister in Taobao?

I wonder if you have found that we have the habit of consuming people in our daily life.

Like my family downstairs, there are quite a few breakfast shops selling soy bean fritters.

But I always buy a couple shop in the corner, which is relatively old.

I thought for a while. Is his soya bean milk stick better?

No! His family is more cordial. I am willing to pay for their kindness.

People will always be valuable because business is often like being a man.

Don't play dumb on your lips.

Customer body can be honest.

Of course, a successful businessman can't do it without selling.

It is the key to make the whole person run through her whole operation mode.

It is said that the team of Wei Ya is very ruthless in choosing products, and will follow the high cost performance products.

First of all, the first round of selection is selected by team members.

Then, she tried it, used it, eaten it, and decided whether to recommend it in the studio.

Therefore, Wei Ya has absolute control over the selected products. Accordingly, she can properly respond to her choice, giving her a sense of reliability that you think she recommends.

"Not to say much, to win the wave prize first" - this is the well-known saying of "women of Wei Ya".

As early as at the beginning, when Taobao did not make a live broadcast and became a shopkeeper at the clothing store, the route chosen by Wei Ya was already very suitable for the bottom needs of consumers.

"Not playing with the false" and deeply understanding the needs of fans is the best shot by via.

In reality, there are always more opportunities for all courageous and practical people.

Every step of her success seemed to run into one by one chance, but in fact there was some logic behind her, that is, where she went.

Many people know that through the phenomenon to see the essence, and do not know, in fact, through the essence of the phenomenon can be pushed back.

Let me give you a little example.

When WeChat small programs just got up, many businesses did not know what to do with their own businesses, so they asked people to get one.

As a result, many small private stores have small programs.

At that time, people could not see clearly its function.

They will not think about how to realize the closed-loop revenue of small program traffic, and whether the cost can be recovered.

So, in the end, the small programs they do are "playing virtual".

But the idea of Wei Ya's team is backstepping: to sell more goods, the most essential thing is traffic.

So from the very beginning, they chased the essence of sales - seeking traffic. Whether in the form of offline stores or online live broadcast.

There must be a reason for failure. Success has the knack of success. Without exception, see if you can control the core resources.

If a person is not used to "not playing the game" and pursuing the nature at the beginning, many holes in life can be avoided.

Seize the bonus period.

All depends on adventure.

Friends who grew up in the coastal business environment should have a deep understanding of the concept of "wealth and danger".

I remember most of the films produced in Hong Kong when I was young.

No matter what the protagonists do is bad or good, what the film tells us is such a spirit.

Until now, after I understand the experience of Taobao's live broadcast of a sister, she has made me more convinced that in which era this sentence applies.

Wei has just started working with her husband to make a down shop. It also did a great job at that time, and the turnover could exceed 400 thousand a day.

Later, however, she sold goods online, and felt the tremendous impact of the Internet on offline stores. If this continues, the shops under the line will be extruded online.

So, she and her husband together, let's go! Decisively turn off the 7 offline stores that witness her development and leave no room for herself.

Then, the couple set up Taobao shop from scratch.

In the first year of opening Taobao shop, he also lost about 2000000 of his experience.

But the loss in the first year did not stop them. It was a surprise.

But if you put it on line and make some effort, you will burst.

Obviously, her experience with her husband is adventurous.

But their remarkable achievements are also from adventure.

In reality, we always encounter many unearned people. They can be called "delusional" patients. They always pursue steady opportunities in life and are willing to take the route that most people take.

But if everyone knows things, why is it "opportunity"? Why does God leave you with opportunities instead of Lao Wang next door?

In other words, even if there is any, it will also fight for a break in blood flow, and even worse, it will end up in the end.

Just like you hear people say that you can make millions of money from the media, but can you do that?

Obviously, you can do it casually.

Others can earn millions, often because TA has chosen to invest in a high-risk era.

Like the "buy and buy master" ribeca, when the WeChat public number is not popular, it has been written to the fans. Millions of fans are in the market today.

However, it is also because Taobao has not yet arrived in today's Red Sea era, and she has broken all her family property into the Taobao.

It is only a moment in history that we can make a fortune when we do not use our brains.

The ability to seize these moments depends entirely on adventure.

Written in the end

You may think that her success is merely "hyped up".

And, more or less, there is a natural disdain for the girl with goods.

However, I believe that it is not simple to stick to 3 years of live direct delivery, and the better it keeps.

Do you know that every live broadcast must insist on at least 5 hours, without water and without rest, and can't make a wrong statement until midnight at 12?

Do you know that any live broadcast means no holidays, no friends, no sleep, and no morning in the morning?

How many people can persist in this way for three years?

Moreover, this person was 2 years ago, a member of many small Taobao sellers, even a loser with a lot of losses.

From her, I saw a very important and shining quality of Entrepreneurs: persistence.

Yes, it is not because we see the hope that we insist, but because we persist in it, we can see the hope.

Source: Ho sang: kikiman

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