618 A New Pattern Of Refraction And Subsidence: Juhuasuan's Efforts To Fight A Lot Of Fighting And Sinking Markets

In March this year, Juhuasuan returned to the new position of the "Ali group quality and benefit economic strategy window" and carried the banner of Alibaba to accelerate the penetration and subsidence market. In the past 3 months, Juhuasuan has been making constant efforts to launch the industrial belt support plan and the five brand plan on the supply side, leading more brands to sink.

Although the electricity supplier 618 has ended last week, the market's smoke has not dissipated. During the 618 period, the share of trading volume and the Jingdong's Ali Juhuasuan are still accelerating the pace of sinking. They will compete directly with the "five rings" in more areas. What is particularly noteworthy for the industry is that Juhuasuan, halfway out, is redefining the market structure of the market. Many exclusive endorsements have been "sinking" into the past, and the competition for young people in the town is being staged.

In March this year, Juhuasuan returned to the new position of the "Ali group quality and benefit economic strategy window" and carried the banner of Alibaba to accelerate the penetration and subsidence market. In the past 3 months, Juhuasuan has been making constant efforts to launch the industrial belt support plan and the five major brand plan on the supply side, leading more brands to sink, and continuously strengthening the hand washing entrance on the consumer side, becoming the core platform for the nearly one hundred million new users of Taobao department.

Map / according to the data of Juhuasuan, Juhuasuan pulled Tmall's 618 1/3 share of the transaction, which has exceeded the number of Jingdong and many competitors.

These sinking layout quickly achieved results, during the 618 period, Juhuasuan ushered in the outbreak of the sinking market, the whole 618 successfully pulled the Tmall market 1/3 of the transaction, accumulated for the brand brought more than 300 million new customers. And according to authoritative Internet information service, the 618 major promotion reports of the electricity supplier released by Juhuasuan, the number of transactions pulled by Juhuasuan has also exceeded the number of Jingdong and spells.

Map / Aurora data monitoring shows that during the 618 period, Taobao mobile users were more than two times more active than Jingdong, and 5 times higher than that of the Jingdong.

The flow data of many agencies also reflect the reasons of market share. Data from Questmobile, Aurora and big data show that during the 618 period, the number of active users of Taobao Tmall is far ahead in the whole network, and is stable over second to fourth. The monitoring of Aurora data shows that Taobao mobile users are more than two times more active than Jingdong, 5 times higher than that of the Jingdong.

Amoy users' high activity brings Juhuasuan's efficient sinking. During the 618 period, the number of users and transactions of Juhuasuan in the three to five tier cities increased by more than 100% over the same period last year.

Unlike Juhuasuan, the way to play in the sinking market is to adhere to the brand and quality line. According to Yun Yun, general manager of Juhuasuan operations, although the structure of goods has been adjusted for the sinking market, branding is still the mainstream of Juhuasuan. At present, seven of the commodities are "brand goods". By winning the sinking market with good quality goods, Juhuasuan has in fact formed differential competition for a lot of products.

At the same time, after rejuvenation, Juhuasuan quickly completed the reconstruction of the price system of the Amoy department, and guided the promotion of the flow distribution through the price concessions, which greatly strengthened the "cost-effective" mentality and continued to enhance user stickiness.

During the 618 period, Juhuasuan launched 618 yuan iPhone, 1854 yuan Dai Sen, 1000 yuan treadmill, and domestic electric toothbrushes and intelligent door locks, and sold in three to six cities and even rural areas. Brand names such as fast food, 3C digital, beauty care, jewellery and so on are all moving to the broad sinking market through Juhuasuan, which has greatly squeezed the living space of Shanzhai inferior commodities.

In order to make electric toothbrushes, smart locks and other consumer upgrade products to better touch the sinking market, Juhuasuan's daily sale for industry belt business continued empowerment, during the activities for the industry to create 420 million orders for merchants.

In the final analysis, the sinking market is a supply war. Juhuasuan, which has 200 thousand brand resources, can not only lead the brand to sink, but also upgrade the industrial belt and hatch new explosions to create new supply for the users of the sunken market. The latest data show that during the 618 period, there were at least 100 industrial bands in Juhuasuan.

This week, Juhuasuan's daily sale will be formally signed with Guangdong Zhongshan small household electrical appliance industrial cluster, which will upgrade all aspects of the latter's factories in all aspects, help industrial belt manufacturers upgrade from China to Chinese brands, and bring more quality and better quality small household appliances to "town youth".