The Three Party Co Construction, "World-Class Industrial Cluster Leading Area" Landed In Haining.

In June 28th, the 2019 Haining China clothing brand cooperation conference was held in Haining leather city. At the meeting, the China clothing association, the Haining Municipal People's government and the Haining clothing association carried out the three party joint construction ceremony of the "world class industrial cluster leading area". "The first class of industrial clusters in the world" landed in Haining, which is a full affirmation of Haining's fashion industry and an important symbol for us to move towards a new era and open up new prospects. Yang Wenhua, deputy mayor of Haining Municipal People's government, said.

Zhou Yiqi, consultant, Jiang Hengjie, Secretary Jiao Pei, consultant of China Fashion Association, Chen Guoqiang, director of China Clothing Industry Economic Research Institute, and vice mayor Yang Wenhua of Haining Municipal People's government attended many meetings. More than 350 people participated in the first tier clothing brand enterprises in China, including supply chain and product leaders, industry cluster representatives, Haining clothing association members, design institutes, design studios, platform leaders and designers, OEM, ODM quality manufacturing enterprises and brand enterprises, fashion buyers, assembled shopkeepers, news media representatives, etc.

The three sides work hand in hand to create a new situation for industrial development.

Following the arrival of "China's high quality original fashion base" after landing in Haining, Haining once again welcomes the "honor war" - "the world's leading area of industrial cluster". At the China clothing brand cooperation conference, the China clothing association, the Haining Municipal People's government and the Haining clothing association carried out the three party joint construction ceremony of the "world class industrial cluster leading area".

The world class industrial cluster refers to the industrial cluster based on the division of industrial specialization and regional comparative advantage, guided by the development of international advanced industries and the concept of scientific and technological innovation. Its core characteristics are world class, cluster and synergy.

The first sign of world-class industrial clusters is that the region has the leading comprehensive economic competitiveness and scale agglomeration effect in the world, and the industrial scale occupies a larger share in the country and the whole world, and the land unit output is much higher than the domestic average level. The second is to have world-class leading enterprises and brand products, grasp the world's leading core technology and innovation capability, and form a regional specialization division of labor and collaborative development network.

For example, the the Atlantic coastal city group, with 1.5% of the US land area and 20% of the population, contributed 30% of the US manufacturing output value and became the largest production base and economic core area of the United States.

Haining is located in the core area of the Yangtze River Delta and occupies an important position in China's garment industry. After more than 20 years of development, more than 5000 industry brands have been formed, forming not only the largest design and creativity, production and processing, fashion display, brand incubation, product marketing and related derivatives trading base of the leather clothing industry in the Asia Pacific region, but also built a chain network with Haining as its headquarters and 12 provinces and cities in the whole country. According to the statistics of leather industry association, leather garments in Haining Leather City platform account for more than 50% of the total amount of leather every year. More than 60% of the new leather products all over the country are designed from Haining. Haining has formed the most complete and largest leather industry ecological chain in the world.

Yang Wenhua, vice mayor of Haining Municipal People's government, said that in the past two years, under the call of Haining municipal government to create a fashion city, Haining leather city has launched a dual engine development strategy to consolidate the main leather industry and superimpose the fashion industry. A group of excellent fashion companies and designers in North Canton, Shenzhen and Hangzhou have been scrambling to enter. Italy designers' home, Beijing Institute Of Fashion Technology, Hangzhou St. Martin fashion design school and other famous design institutes and institutions have settled in Haining. Haining's fashion industry has entered a stage of rapid development.

Zhou Yiqi, vice president of China Garment Association, said: Haining has a good industrial advantage. In the past two years, Haining has shown tremendous momentum and potential in the face of fashion industry expansion and upgrading. Through this co construction, the three party advantages will be brought into full play and Haining will truly become a "world-class industrial cluster leading area".

It is learnt that the next step is to rely on the industrial base of Haining and strive to build a regional garment industry network with a complete chain, clear division of labor, rational layout and innovative synergy. We will improve infrastructure construction, strengthen supporting services, and increase policy support. We will strive to build Haining into a world-class, industrial and industrial cluster with advanced, representative and referential value. Three

Big coffee gathering, deep and comprehensive deconstruction of industry trends

"New fashion, new Haining" is not shouted out of thin air. It is based on the understanding of China's clothing industry. The development of the garment industry will show three trends in the future: first, the younger generation of consumers is becoming more and more obvious. Two, the advantage of brand clothing is becoming more and more obvious, and the three is seamless connection between online and offline. In the theme sharing session, Zhang Yueming, chairman of Limited by Share Ltd of China Leather City in Haining, shared the theme of "new fashion and new Haining".

Subsequently, Chen Zhiguang, director of brand development of the exception clothing company, Wang Qibin, vice president of Hui Mei fashion group, Wang Qibin, general manager of An Zheng fashion group, and Huang Qihui, director of Ningbo Taiping bird fashion dress supply chain, have been focusing on the theme of "supply chain".

Chen Zhiguang pointed out that the supply chain quality of the new retail era is the pillar engine of the clothing industry. The efficiency and responsiveness of the supply chain still have room for improvement. With the organic integration with the Internet, the integration of supply chain will shift from the operational level to the planning level, and the strategic deployment of supply chain and the creation of high-end supply chain will form the main theme of convergence, series, synergy, extension and sharing, which is particularly important for enterprises.

Shandong sulang fashion Limited by Share Ltd chairman Wu Jianmin, vice president Ray Tibor, Lu Shan, Zhuang Aitao, director of supplier management director of Sun Bird holdings, Zhou Feifei, design director of Dong Shang clothing and Limited by Share Ltd, director of vice president of Han Rong holding company, CEO, Li Shang Town, and chairman of Ningbo weft Plush Co., Ltd. Yu Wanjun carried out the theme dialogue around "design cooperation supply chain drive", and discussed their own brand experience respectively.

"Optimizing the supply chain and brand development has always been my two problem. I am very enlightened to hear the insights and insights of these industries today." A person in charge of the conference said.

Carry forward the future, Haining garment industry burst forth

The founding ceremony of Haining Garment Association was held in the same period. The honorary chairman, President, executive vice president, vice president and consultant of the association accepted the employment certificate. The establishment of the association has provided an organizational guarantee for the development of Haining's garment industry, allowing many garment enterprises to join hands and forge ahead together to develop a new future.

Finally, the launching ceremony of Chinese clothing design competition was held. Jiao Pei, Secretary General of China Fashion Association, and Qian Juanping, executive director of Limited by Share Ltd, China Leather City, Haining, introduced the event and announced the first competition system.

Chinese clothing design competition is an innovation and breakthrough in the domestic fashion design competitions. It closely combines the competition activities with the market behavior, with a view to form the high efficiency and benign mode of "battle parade" in the "parade" and "battle" in the Chinese dress design and market.

"We hope to build a direct and convenient docking platform between enterprises and design studios and designers through the new event of" China clothing good design ", and open up the upstream and downstream sectors of the industry, so that the market can directly measure the design and make the design better serve the market. Qian Juanping, executive director of Haining Leather City, said.