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Exploring The New Global Design Power To Promote Innovation And Upgrading Of Fashion Industry

2019/7/5 10:30:00 49

MovieFashionShenzhen

On the evening of July 4th, Shangri-La Hotel, Futian, Shenzhen 2019 fashion Shenzhen Exhibition At the opening ceremony, the YINGER PRIZE global women's fashion designer invitational tournament, jointly sponsored by the shadow fashion group and the Shenzhen garment industry association, held the finals.

The model is dressed in a unique style, sparkling and eye-catching fashion, showing up in colorful lights and dynamic music. The imaginative design of the fashion and the concern for environmental protection caused the applause and admiration of the 600 spectators. This visual feast comes from 40 new designers in 12 countries.

Why do such activities take place? Yin Bo, vice president of fashion group, said that through competition, we hope to find and train more innovative designers, explore a training mode of innovative talents, explore the win-win mode of independent designers and clothing brands, and jointly promote the Chinese apparel industry to the world, contributing to the global contribution to Chinese creativity, Chinese design and Chinese clothing.

Explore new strength, Fashion College Students + independent designers play the leading role.

"YINGER PRIZE global Invitational designer invitational tournament" invites outstanding graduates and women's independent designers from world-renowned fashion colleges. Eventually, 20 students from 12 countries and 20 independent designers competed.

The competition is divided into two units: the college student group and the independent designer group. The participating institutions are all first-class fashion design institutes at home and abroad, including the Tsinghua University, Beijing Institute Of Fashion Technology, The China Academy of Art, Guangzhou Acmdemy of Fine Arts, Guangzhou Acmdemy of Fine Arts, Jie, Jiao, Wuhan Textile University, etc., overseas in London, central Saint Martin School of art and design, New York School of design, New York, Brussels, LA CAMBRE Fashion Institute, Barcelona Fashion Institute, Finland Helsinki Artaud University, Switzerland Geneva art and Design Institute, South Korea, etc.

The invitational tournament has set up gold, silver, bronze and nomination awards for fashion college students, including gold prize 100 thousand yuan, silver award 80 thousand yuan and bronze award 50 thousand yuan. The winners will also get the opportunity to enter the brand internship of the fashion group.

In the final scene, through the model shows, the works were vividly displayed and aroused the applause and admiration of the scene. The audience not only enjoyed a happy visual feast, but also felt the humanistic concerns and design ideas of environmental protection and sustainable development.

In the end, Adeline Rappaz, Geneva Emma School of art and design in Barcelona, Emma Gluziki of central London School of art and design, and Sofia Massuti Cia of the Fashion Institute of Spain respectively won the gold and silver bronze award of the fashion academy. Parsons Institute of design, New York, Xiao Rong, Donghua University Zhang Yuchuan, Tsinghua University Yan Min, Wuhan Textile University Xiong Liting, Hong Kong Polytech University Zhang Weijun, Beijing Institute Of Fashion Technology Xia Runqiu, Sen Sakura won the Academy Award nomination.

The list of independent designers includes Ambo, Cao Dawei, Ma Quercus, Cheng Shimin, Liang Bingqin, Ma Si Tong, Li Ying, Liu Yanjun, Mechley Shuang / Mechley Shuang, Andrea, Maragoni, Sabina Fragata from Italy, Manuel Bola n o from Spain, Eunae Cho from Korea, and the designer of the British brand Vinti Andrews, the founder of Ukraine brand. These designers have their own workshops and have a certain reputation.

On the spot, Liu Yanjun, Mehr Li / Liu Shiyang, Manuel Bolano, amber, Ma Sitong, Sabina Fragata, EunAe Cho, Huang Yunyun, Andrea Maragoni, Wang Juexin 10 (Group) excellent independent women's designer and brand of fashion group's brand signed respectively, jointly developed joint capsule series, in the shadow group channel limited edition sale.

Through competition exchanges, whether college students or independent designers, have found the opponent's glittering point and their own shortcomings, have been learning and growing opportunities.

There is a widespread question in the industry: Why did the fashion group hold an invitational competition featuring students and independent designers? Yin Bo, vice president of film group, pointed out that the development of the graduates and independent designers of clothing design industry in China both had certain industrial difficulties. Many people gave up the design because they could not get the suitable platform, and they could not sustain themselves on the road of dreams. This is a huge waste of talent, but also a major loss of the fashion industry. We hope that we can combine the business brand with the designer brand through the support of the new design force, and find out an innovative talent cultivation mode to promote the development of the fashion industry.

   The "golden class" judges are escorted to see the original strength.

YINGER PRIZE judges are well-known figures in the industry. They are from the clothing industry, academies, fashion media and other industry authority. The judges gave a comprehensive and authoritative interpretation of the works from different angles, and selected the best works to add a lot of gold to the competition.

Miu brand global operations director, Mr.Serge Carreira, director of the Art Design Committee of the Chinese Artists Association, Shenzhen University professor Wu Hong, Professor of Tsinghua University, deputy director and Secretary General of Xiao Hua Ling, deputy director and Secretary General of the Art Design Committee of the Chinese Artists Association, Ji Wenbo and Wu Xuekai, China Fashion Design Award winner, Ji Wenbo, Wu Xuekai, China Fashion Association consultant Jiang Hengjie, DFO showroom joint editor, Ye Qizheng, editor in chief of the tidal wave network, fashion writer and commentator Leng Yun, as an expert jury of Beijing New York and Shenzhen Art Institute consultant, star Han Li's founder Lu Yingchu and brand representative of fashion group. Saint Martin, director and professor of fashion media department, central London, Mr.Roger Tredre, former director general of women's clothing purchasing department of France, and former PRADA group Miu

In addition to the expert jury, the VIP jury, composed of 60 loyal customers of the fashion group, has set up an important vote for the cutting-edge design force.

The judges are very excited about the works of the players.

"I am impressed by more than one. There should be a group of them. They are excellent and excellent. They come from the top institutes of fashion design in China and even in the world. They have different geographical elements and diversified design elements. This is a characteristic. There is also a new generation of designers who are different from the previous generation in terms of cultural literacy, ideological awareness and aesthetic appreciation, even higher than the designers of the previous generation. They use a thoughtful design vision to perceive the world, cognize society and recognize life, discover problems and find creative spirits. Such works are just like being endowed with vitality, telling a story. Wu Hong, director of the Art Design Committee of the Chinese Artists Association and professor of Shenzhen University, said.

It's very exciting to see a lot of different things in inspiration and style. We can see that students think very much, including environmental protection, sustainable development, and how to solve these problems in fashion. We can see the depth of their fashion thinking. Former French Lafayette department store women's clothing purchasing director, the original PRADA group Miu Miu brand global operation director Mr.Serge Carreira said.

   Make up for shortage of talents and help upgrade and upgrade industries

The judges gave a high expectation to the upgrading of the garment industry chain caused by the invitational tournament.

At present, the survival space of independent designers and design institutes in China is not ideal. According to statistics, about 200 thousand of the graduates majoring in art design give up their design work every year because of the lack of growth platform. Many independent designers face the commercial problem because they are too long in the apparel industry chain. They can only walk the niche line, or the idea is submerged, or they are afraid of losing their independence and refuse to intervene in the capital.

The fashion group has been trying to change this situation for many years. Since 2013, the film group has set up an avant garde art gallery, art space, set up a video art and creative fund, and continuously invested resources to support the growth of new strength and independent designers in art colleges. The YINGER PRIZE is an important exploration.

"For enterprises and designers is a win-win situation." Su Baoyan, consultant and former vice chairman of the China Fashion Designers Association, believes that the business capability and market access of independent designers will be weaker. As a leading fashion brand in China, the film will provide excellent business resources to support the growth of designers and help them find the right designers. In a larger sense, it provides great space for independent designers to realize their commercial value and has great impetus to China's fashion industry.

Mr.Roger Tredre, director of the fashion and Media Department of the central Saint Martin, praised the fashion group for the first time: "the movie company is great. I didn't know the movie before I came here from England, but I saw that these things, the great investment in creative talents, and the very professional PR promotion, fashion marketing, product design and so on, all made me feel great. I am going to go back and tell my students that there are some things you are not familiar with in the world. brand They moved the world with creative spirit.

"The sustainability and business value of the competition will have far-reaching impact on the industry." Fashion design in China Wu Xuekai, the top prize winner and the founder of the original translation platform, believes that college students and independent designers have the opportunity to participate deeply in all aspects of the industry.

"Shadow group has opened a new model in the clothing industry." Ji Wenbo, the top prize winner of Chinese fashion design award and the president of Guangdong Fashion Designers Association, pointed out that from the perspective of design industry, Shenzhen has a perfect women's clothing industry chain, which has a great impact on the whole country and even the whole world. In order to occupy the global market and upgrade the industrial chain, Shenzhen women's clothing must be promoted in the field of personnel training and design. Now, it is a good start for the film group to step up and integrate the development of enterprises, brands and design forces.

"The movie will provide a barrier free commercial landing platform for excellent original works." Yin Bo, vice president of fashion group, said that the film will share industry experience and resources with many designers, open up its business platform, build a platform for communication and innovation, and realize the integration and development of commercial brand and independent designer brand, so as to create a splendid dress scheme for Chinese women.

"We expect that in the near future, we will be able to see the joint capsule series of the movie and the cutting-edge designers on the international stage in the fashion week of Milan in September." YINGER PRIZE is not only a competition, but also a sustainable effect.

In the future, the film will continue to energetically fight for innovative resources gathering channels at home and abroad. From the perspective of design, creativity, business and market, the creative power of outstanding designers will be put into practice in the market, and a nurturing mode of innovative talents will be created to make up for the shortage of talents and contribute to the global contribution to Chinese creativity, Chinese design and Chinese clothing.

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