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Adidas & Puma: This Is The Same Root.

2019/7/5 16:47:00 24

AdidasPumaSports

As soon as Manchester United sells Pogba the matter to be somewhat close, sponsors Adidas stabbed behind the back, they told the Manchester United, or after selling Pogba to make up a big name star, or do not sell Pogba. Because in accordance with the annual sponsorship agreement of 75 million pounds, Adidas is going to use Manchester United's big name stars to promote its brand. If Pogba leaves the team without any other supplement, the sponsors think that Manchester United will lose world-class players in the real sense, thus seriously weakening their brand promotion efforts.

Manchester United, famous for its business operations, is now having trouble with commercial value, which many people have not anticipated, including Adidas itself. In fact, Adidas's recent days are also very annoying. A few days ago, the second high court of the European Union ruled that Adidas's "three bars" logo was invalid and did not qualify for a registered trademark. This is no less a bolt from the blue for Adidas. You know, trademark infringement, Puma, Tesla, Nike, Skech, Fovever 21, Wenzhou little egg and so on. This mismatch is likely to cause considerable trouble in the future.

The trouble is more than that. Adidas, which launched the 4 year old sponsorship fee boom, has invested heavily in the past two years. AC Milan, Marseille and Schalke 04 have been fighting against each other. They have just signed a contract with Real Madrid for 10 years, 1 billion 500 million euros (with a bonus of about 180 million euro a year). In a flash, Real Madrid went through a failed season, and Juventus were turned over by another Ajax in Adidas's Jersey. After that, Ajax was left behind in the finals with Nike Hotspur, and Adidas could only keep her eyes open. Watching Hotspur and wearing New Balance Liverpool for the Champions League trophy.

If you look at the actions of Adidas in the past two years, they will find that their troubles are largely due to their failure after their success. For instance, they are reluctant to sign contracts again, while the old Buddha is watching the other teams' soaring fees. They are already eager to win. After the third Champions League in Real Madrid, the old Buddha forced him to talk about Adidas. On the table, plus Manchester United's decline, the contract signed with Real Madrid is already a "city alliance".

And the signing of two deals, Arsenal and Leicester, did not help the company's subsequent sales, even though it could be expected at the time, but Adidas signed it. Rumour has it that Adidas's motivation for signing the two contracts is simple: never give up any chance to suppress Puma. If God can let them destroy an opponent, they will not hesitate to choose Puma instead of Nike. Despite the fact that they are already different from each other, the two companies declared healthy competition in the friendly match in 2009, but the genes buried from their birth are not changed.

Both Adidas and Puma were born in the town of heto, Bavaria, Germany. This is the German traditional leather and shoe making center, which is often found in Munich Beer Festival and Bavaria leather shorts. In 1922, there were only more than 3500 residents in this town, but there were 112 leather goods and shoe making workshops. In these 112 workshops, there is a brother's "Darth brothers shoe factory".

This shoe factory is inherited from the father by the brothers. The elder brother is called Rudolf Rudi Dassault. He is extroverted and good at communication. He is a salesperson. His brother is called Adolf - ADI Das sler, and his character is introverted. He likes to study shoemaking technology. A sale, a production, in the eyes of outsiders, the two brothers can be seen as a perfect match.

The story of "Owens running shoes" comes from the cooperation of the two brothers. Rudolf found the black track and field athlete Owens with his eyes and connections. He came to visit with his brother and a pair of spikes, and encouraged Owens to persuade Owens. At the Berlin Olympic Games, Owens wore these shoes and won 4 gold medals in 100 meters, 200 meters, long jump and 4 x 100 meters in one fell swoop. In the pre, second, final and final competitions, he broke the Olympic record 12 times, creating a miracle in track and field history.

Owens's achievements were a slap in the face for Hitler, who advocated nationalism. The dictator wanted to create a "Olympic Games coming from all over the world" and advocated his own nationalism theory with the advantage far ahead of the gold medal list. Owens's miracle led the fascists to leave early. And the shoe factory is so famous that the annual sales volume of shoe factories has reached 200 thousand pairs before the outbreak of World War II.

However, when the two brothers visited Owens, they were already in a bad mood. In the 20 and 30s of the world, the western countries encountered economic crisis and Germany was not immune to it. Small and medium-sized enterprises and family workshops were greatly affected by the unemployment rate. The Weimar government did not want to turn back the pot, consciously transferred the conflict to the Jews, plus other social forces to add fuel to the flames, so that the German people generally believed that their jobs were taken away by Jews.

This concept is actually the continuation of the unemployed workers' anger at the machine and the anti Nazi Party's opportunity to expand. From 1928 to 1933, the number of Nazi Party members surged from 100 thousand to about 4000000.

Rudolf's motives for joining the Nazis were very simple. His shoe factory, though well managed, was also inevitably affected. For a long time, the two brothers had to pedal the manpower dynamo converted from the bicycle to the factory to generate electricity, and Rudolf's communicative character was inevitably bound to be brainwashed by the Nazis; and Adolf's character was actually Unwilling to join the Nazi party, his motives are just like those of the old businessmen who used to worship the old men in the green, Hong Bang and the elder brothers' society. They just want to say that a few cigarettes are going to rise in the middle of trouble when they are in trouble.

So, the elder brother who followed the Nazis all the time and shouted "pay a month's wages to the United Kingdom, hit the United States to donate a year's wages, and beat the Soviet Union to donate a life", Adolf is more and more disagreeable. With the booming business, the problem of factory ownership deepens the contradiction between the two brothers.

When solving the economic crisis, economists Keynes's theory was favored by many governments. So did Roosevelt and Hitler. Later, some scholars evaluated the use of Keynes theory by the two people as "the difference between Tao and Shu". When Roosevelt introduced the new deal, the first step was to solve the livelihood problems of the people through the implementation of deposit insurance, improving pension, unemployment insurance and increasing agricultural subsidies, and also giving priority to projects that could bring more jobs when expanding government expenditure. After the war in the United States, neither the source nor the morale of the army had any problems.

And Hitler seems to have only remembered a macro regulation or control, or under the guise of macroeconomic regulation and control, so that the various economic entities of the country become the parts of their war machines. Many fashion brands were forced to turn into the factory of the SS and Nazi uniformed factories, and the workshop of huckon o Rall was specialized in making military canvas bags and military boots. After the reversal of the war situation, some factories turned to torpedo production, and the Darth brothers shoe factory specialized in producing the Panzerschreck weapon of the east line soldiers.

This weapon, known as the "anti tank rocket rifle", was developed by the German army on the basis of the bazooka rocket launcher seized by North Africa. Because of its relatively simple production steps, when the majority of professional welders were recruited to produce tanks, the Ministry of defense produced some cheap rocket launchers by eight enterprises that failed to reach the goal. Before long, Rudolf was asked to go to the eastern battleground to cash in his promise to fight the Soviet Union to donate a life. At this point, the relationship between the two brothers has been very tense. Adolf, who stayed at home, was always looking forward to the Soviet Union's Red Army shells sending his brother to heaven.

There are two main reasons for the breakup of the two men. One is that before Rudolf joined the army, allied bombers attacked the small town. Rudolf had no air raid shelter in his house. He could only bring his wife into the air raid shelter of Adolf's home. Adolf, who had squatted inside, said, "dirty dog bastard is back!" Though he scolded the Allied pilots and bombers, Rudolf was very noisy about the two people who had been bitterly grieved for a long time.

This is a semi official statement. There is also a saying that the town of HECHO, the town of Rudolf, has been recruited to the front line. When his brother came in with his sister-in-law, Rudolf came home from the front line. His eldest son had already been born. Later, Rudolf always wanted to pass his family property to his youngest son, probably because of this reason. But whether these two statements are true or not is hard to verify.

After the holiday, Rudolf buckled the green helmet and went back to the front line. Later, because of the fact that he was unable to stand up, he became a deserter with several comrades in arms. He was arrested by the Gestapo on the way to prepare for the concentration camp. Fortunately, they were stopped by the American soldiers and entered the US POW camp.

Adolf and shoe factory also survived. After the US occupation of the town, they wanted to shake the production of the rocket factory. Adolf and his wife came forward and said that the factory was also forced to build weapons. Moreover, the Jews who worked for the German army had done well in the factory. At least they survived. Especially before the war, they helped American Owens get 4 Olympic gold medals. The factory has been retained, and because of Owens, a large number of basketball and baseball shoes orders from the United States have been obtained.

Another important reason to survive is that the weapons produced by factories are mainly used in the eastern battlefields. This kind of anti tank rocket launcher with a range of 150 meters has taken away the lives of a large number of Soviet tank forces. If the brothers and factories fall into the hands of the Soviet Union, it is not difficult to imagine what the result will be.

Adolf regretted that he was not the Soviet Red Army who caught Rudolf. Rumor has it that Adolf wrote a letter of complaint to the US Army to report the collusion between Rudolf and the SS. The letter was written by Adolf, but there was no real hammer, but Rudolf thought it was his brother stabbing him in the back. He also reported that his brother had worked hard for the Nazis to produce weapons and made Jewish workers slaves. Fortunately, when Americans settle down, they do not want to be treated by dogs who bite dogs and dogs. They simply release two people together.

After returning home, the two brothers finally came to a stop. They turned over the Second World War and restarted the business. The steel tubes used to produce rocket launchers in factories were used as drainage pipes by townspeople. However, two people soon announced the breakup. Brother Adolf used his own name to create a famous sports brand named Adidas. Most of the production workers in the factory remained under his command. After several renaming, Rudolf's brother became the same big name Puma. Most of the salesmen continued to follow Rudolf's footsteps.

After the separation, the two companies have not ceased commercial interlocking. Adidas's slogan "the best sneakers in the world" annoyed Rudolf, and called to warn the other party to pay attention to it. As a result, Adidas took the opportunity to sue Puma for unfair competition. The court ruled that Adidas had won the lawsuit, which allowed Rudolf to pay a heavy fine, and since then unveiled the prelude to the use of legal rights by Adidas.

There is no need for the two companies to compete against the star resources. The most famous is Cruyff. At that time, Holland's sponsor was Adidas, and Cruyff was the spokesperson of Puma. In order to accommodate the core players in the team, the Holland Football Association did not hesitate to offend Adidas, and Cruyff wore the uniform with only two bars to the world cup.

In fact, things like Cruyff happened many times before, and the two companies were forced to sit together to discuss such things. Rudolf's son Amin signed an agreement with Adolf's son, Khost, and no longer sponsors famous stars. But this agreement was first torn up by Puma. Before the 1970 World Cup finals kicked off, Bailey suddenly asked the referee to whistle for a few seconds later, because he had to tie his shoelaces. At the moment he crouched, the close-up shot presented the Puma sneakers to the global audience.

There are many stories about competition between the two companies, and the two companies have achieved their own brilliance in different times. The two brothers had met several times in their old age, but they were buried in the two ends of town after they died. After that, Puma's successors fell into property disputes, and the company was badly hurt. But Adolf's son, Khost, managed the company well and took the opportunity to push down the opponent's side. In the end, both companies were bought by others.

Now that Adidas is back in the hands of German businessmen, it is interesting that Rudolf's grandson quickly went to Adidas. The change in equity has eased the fight between the two companies. In 2009, the two companies held a football friendly match in Heico's root. The Adidas CEO hebrts Haina said that the match is a start for the two companies to maintain communication while healthy competition.

However, the two sides still have no relaxation in commercial competition. Adidas has robbed Arsenal and Leicester, but Puma is also not to be outdone. It grabbed AC Milan and Marseille from each other. This year, Puma has made a lot of news. First, it became the official partner of the Spanish League, and signed a sponsorship agreement of 10 years and 650 million pounds with the city investment group to become a sponsor of the group such as Manchester City. Besides, Puma has announced that it wants to return to the long-standing basketball circle. Its ambitions have been very obvious. Although Adidas has been frustrated recently, the lean camel is bigger than the horse, and the love between the two will kill for a long time.

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