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The Joint Venture Of Red Bean And Designers Will Push Down Climber Down Jacket.

2019/7/18 9:26:00 2914

Red Bean"ClimbeDown Jacket."


In July 16th, red bean (600400) under the red bean men's clothing and top European designer Fabio Del Bianco (Fabio) held a joint signing ceremony, the "Climber Dengfeng" down jacket series as the starting point for cooperation. At the meeting, the general manager of red bean shared the exploration of red bean men's clothing in the aspects of new consumption, new technology and new retail. This time, Down Jackets In order to break through the category, designers will work together to integrate the trend design, warmth, practicality and extreme cost performance into a furnace. The injection of an international prospective design and richer technology elements is another hard core operation after the "red bean ambassador" after Wu Jing.


The designer Fabio Del Bianco is the top male designer of the international outdoor down jacket top brand Moncler and is the top international designer in the industry. Also served in PRADA DSQUARED2, FRANKIE MORELLO and other famous brands serve the European national luxury brand BALLY's overall creativity and product design, with more than ten years' experience in men's wear design.


The joint venture, Fabio Del Bianco will provide the most advanced design power for the red bean men's down jacket products, and will help the brand's overall design team to grasp the fashion pulse more quickly and accurately, thereby promoting design innovation and product upgrading from the source. In particular, he is good at men's tailoring, combined with his rich fabric, clothing structure and accessories technical knowledge, can have different series of clothing has advanced transformation technology. This is the design guide for the red fashion men's clothing, which is positioned in light fashion.


It is reported that the red bean men's clothing this year's "Climber Dengfeng" down jacket series is based on the "cold, technology, protection" as the overall design concept, selected 90% velvet, graphene heat and other technology materials, the main outdoor cold proof goose down clothes. The design idea of Fabio Del Bianco will be upgraded to a higher level in the edition and tailoring, so as to create a fashionable down jacket. The details are more ingenious, according to the design team, which will be selected this year. Moisture absorption heating bag "The average temperature rise is about 3.6 degrees in 30 minutes, and the cold proof performance is even more amazing.


From this year's top international designers, the "red bean light goose down" series was launched last year, and the new product was released by the crowd raising method, with a total completion rate of 3398%. It is not hard to see that the red bean men's clothing under the red bean group is actively constructing the down jacket strategy. As for the market, China's down jacket Market is improving as a whole, showing a rising trend of recovery. According to the data provided by China Garment Association feather Specialized Committee, the market of Chinese down garment market will reach 106 billion 800 million in 2018, with a growth rate of 10.86%. By 2022, China's down garment market will reach 162 billion 100 million, with an average growth rate of more than 10%. Under the accumulation of classic national brands for more than sixty years, the red bean stock is embracing the change of the clothing market with an open attitude, leading the new trend and exploring the new trend, and expressing the brand image with the fashion definition and the fashion attitude.


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