THE RUNWAY Jin Hui: Taking "Originality" As The Core DNA

THE RUNWAY 2019

Designer brand big show hits

South Oil fashion center is a masterpiece created by Shenzhen Shengshi Chang and Cci Capital Ltd. Located at 2087 Jin Hui tower, Nanhai Road, Nanshan District, Shenzhen, with a floor area of 20000 square meters, it is located on the platform of original fashion design, fashion expression and original fashion culture. Integrate excellent designers and fashion buyers resources, and use shared resources to get through the rapid implementation of original design and purchase.

The wave designer brand incubator center is the first professional designer based incubator for fashion designers in China. It aims to constantly explore the power of the new generation designers, to create excellent designer brands from pre planning to medium term brand building, and ultimately to breed truly competitive fashion designer brands, so that the most fashionable Shenzhen original design works will germinate in the whole country.

MAGGIE MA

Under the influence of the brand pluralistic trend of thought, MAGGIE MA, from the perspective of "snooping", deconstructs the fragments of contemporary women's lives with montage. The series of 2019A/W presents the new trend, ghost horse, sport, youth, beauty, romance, and even drama, and the female sketch of MAGGIE MA is that each side has their shadow, but they do not belong to any side.

At the same time, this series will also boldly analyze the principle of mirror image, and try to discuss with the viewer a profound idea of "what is image and what is reality."

Gauze, lace, printing, velvet, tweed, cashmere... From the early autumn to the late winter, the fashionable and fashionable fabrics were all put on the stage. Besides the classic color of black and white camel palm, they also made bold use of bright colors such as peppermint green, olive green, sunset red, mustard yellow, iris violet, lake blue and so on to enhance the visual temperature; the British style suit, the fancy design of the fancy stitching, the sewn down duvet jacket and the felt cloth skirt were also very eye-catching.

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Time: July 5th 15:30-16:00

Venue: THE RUNWAY, hall 5, convention and Exhibition Centre.

Venue: C-10

Hee hee

The pronunciation of "SI" is four. "Hee" ancient Wen Tong "Xi", describes the appearance of laughter. The brand was founded in 2015, dedicated to the spread of independent, elegant, harmonious life and work style. Harmony is different, which is also a recognition of Chinese culture. "No sound, no color, no taste, no substance." To maintain a harmonious and pleasant state, from coming to go, from scratch, smiling always.

In the past few years, the design team has been adhering to the concept of "harmony and harmony", striving to express the symbiotic and harmonious relationship between man and nature, between man and man, between culture and culture, and to flexibly respond to the changing fashion trend.

2019 the latest autumn and winter series

We spend half of our time facing others.

Spend half of your time thinking about it.

Half of the heart is burning dreams.

The other half shook hands with fate.

Contradictory individuals

But faced with contradictions.

Independent decoration

No one will mention it.

No one will leave.

0.5+0.5 1

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Time: July 5th 12:30-13:00

Venue: THE RUNWAY, hall 5, convention and Exhibition Centre.

Venue: C-09

Zhou Shi Yilin ZEUSELEN

ZEUSELEN brand has been established for more than 20 years, and Hangzhou Shang Shang culture and creative Co., Ltd. to create "art aesthetics drink Kong" concept. Let ZEUSELEN brand change through twenty years of thinking and immersion.

ZEUSELEN always adheres to its unique style - designed for all those active in modern society.

They have a sense of the times. They have an appreciation of fashion. They value their external image. They want to express their individuality. Therefore, ZEUSELEN can wear out cultural life, show positive independence and self-confidence, show the temperament of practice and show natural implicit beauty. This is also the core idea of "ZEUSELEN" for many years.

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Time: July 5th 17:00-17:30

Venue: THE RUNWAY, hall 5, convention and Exhibition Centre.

Venue: C-11

SHAO brand designer

SHAO was founded in 2012 by Mr. Shao Yong, a designer of the same name. The company integrates design, production and sales. With unique taste, meticulous production and punctual delivery time, customers and colleagues alike have won recognition.

Simple and not simple, SHAO has always been pursuing a clear and unclear mood. Fashion brands do not necessarily have to be popular, nor are they necessarily different. Unlike some "overflowing" brands that surpass the trend, to express their design ideas in an exaggerated way, SHAO always pursues a real, unarrogant and impetuosity attitude in products, which can not distort the essence of clothing too much, but let products reveal the true feelings of life.

Emphasize the overall state, instead of publicizing character, precipitation beauty, high quality material selection, unique thinking design details, these labels have become the brand labels of SHAO Yong, this design concept satisfying people's ultimate appeal has become the ultimate pursuit of SHAO Yong.

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Time: July 5th 9:30-10:00

Venue: THE RUNWAY, hall 5, convention and Exhibition Centre.

Venue: C-07

DEL CHEN

DEL CHEN has a strong personality of designer Chen Zhigang, a strong contrast between black and white, and no grey area.

DEL CHEN strives to present the subtle feeling of contradiction and harmony in nature between the city and the city. It is not coy in designing techniques, nor is it confined to the picture filling in the structure, but follows the current preferences and catharsis, so that clothes can restore the most essential function, and grasp the best balance between design and comfort.

Latest series

Brave, frank, frank, warm and free.

The pure beauty of young girls is loud and loud.

But under the warm sunshine, there are also shadowed shadows.

The princess is more than bright and light.

A girl's feelings are always poems.

DELCHEN 2019 autumn series will be a design full of selfishness. It is still the most favorite sprout of the "girl's heart". It is just that the brushwork of Princess fantasy and maiden culture is no longer convergent. It even incorporates some tough and tough thickness and toughness to make the princess more stylish. Emotional expression, the extreme form of external release, designers are not afraid to enjoy it, mind is waiting to be aroused at any time......

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Time: July 5th 20:00-20:30

Venue: THE RUNWAY, hall 5, convention and Exhibition Centre.

Venue: C-13

Little without

The designer, who graduated from Guangzhou Acmdemy of Fine Arts, claimed to be a slovenly designer of art.

The brand name of a small brand is founded in 2014. A simple and pure designer brand influences modern people in a way of transcendence. The strong cultural atmosphere gives the brand the elegance, solemnity, purity and courageous quality. The use of structure, material and color is a simple way to depict the modern city women's personality, self, three-dimensional inner realm and rich humanistic connotation.

Women who wear little clothes are pursuing the concept of "simple and good". They are natural, casual, temperate, simple, refined and courageous. They have no specific boundaries. They are a simple, gentle and powerful group who loves life, understands nature and understands moderation.

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Time: July 5th 18:30-19:00

Venue: THE RUNWAY, hall 5, convention and Exhibition Centre.

Venue: C-12

MAO MART homme

MAO MART Homme creates natural or mental design through nature, humanity, art, and life experience. Using fabric and tailoring texture to restore the most natural state of people, dispel the external flashy edges and corners, fade the noisy color, and reconsider in blank, what should a dress look like?

He did not want to make a pretense of dressing on clothes, but to make every garment the most natural and comfortable state, giving the best experience to every wearer; he loved nature and nature taught him everything; he loved the hands of the handicraftsmen; they taught him patience and persistence; he did not like to speak, because silence could bring the extreme.

Mountain hidden

The path of the lonely path

Tour around the city

Far away from the mountains

The manifestation is not real and appears.

Place oneself in it

Only then can we feel bright.

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Time: July 5th 11:00-11:30

Venue: THE RUNWAY, hall 5, convention and Exhibition Centre.

Venue: C-08