98% Of Customers Only Choose 2% Of The Store Consumption, Teach You How To Attract Passenger Flow!

Many shop managers and managers will ask: Why are they also in the same street on the same street? They also have dynamic employees, the same discount sales promotion activities, while customers do not choose your store to consume.

According to the relevant data, 98% of customers only choose 2% of the store consumption, this is the so-called "Wang Pu", do you think that is accidental? The answer is: absolutely not! Perhaps your shop is only a little worse than its competitors in a certain way, but that is "a little bit" which has seriously affected the sales performance. Let's take a look at the 8 laws of attracting visitors to the store.

1. the law of convenience At the time of business, our stores have met with pedestrians who take shelter from the rain, borrow umbrellas and ask for directions. Nowadays, many businesses find it troublesome to refuse them, but do not want to provide convenience to customers and pedestrians. In Japan, there is a shop that specializes in street publicity and "free use of garden toilets", thus attracting many pedestrians. This is the law of convenience, convenient for others and convenient for oneself.

　 Lessons learned from: We can free toilets, Wifi, leisure facilities and other free, pure water is also free to customers or pedestrians. During summer holidays, passers by are allowed to enter the shops and enjoy the cool. These convenience measures will give people a very intimate feeling and naturally attract many customers.

2. law of influence Influence directly determines whether customers choose to enter the store. Let's think about what we walked into a store when we were shopping, and what circumstances prevented us from spending it?

For example, a picture of a dish with color, aroma and taste attracts you into a restaurant. The dress matching of the personalities on the models in the clothing shop window also attracts you to stroll around the store. This is the law of influence. Lessons learned: therefore, we should make full use of factors such as sound, image, picture, character, color and so on, in order to attract customers to enter the shop.

3. the first law No store is popular when it opens, and the popularity of stores needs to accumulate over time. In fact, our stores do not need to be the best in the country, nor do we need to be the best in the whole company. We only need to do the best in your regional market.

　 Lessons learned from: We only need to serve a little bit better than our competitors, products are a little bit more than our competitors, salesmen sell skills a little bit better than their opponents. All these "little bits" gather together, and we will become the first place in the region's comprehensive strength.

4. word of mouth law For the product, the gold cup and silver cup are not as good as customers' reputation. The greatest salesman in the world is the customers themselves. The salesmen wear their lips to recommend what products have special effects to customers, nor are they as good as customers. This is the law of word-of-mouth. Store owners and salesmen maintain the reputation of stores. The rate of introduction of your customers and customers will naturally increase.

　 Lessons learned from: We usually pay more attention to the improvement of staff's professional knowledge and the actual situation of customers when we recommend products to customers. After all, customers enter the door to show that they still have certain needs. Strong professional knowledge and proper joint sales, coupled with good service attitude, the word of mouth of the store naturally spread out.

5. classification law Customers can be classified according to their age and consumption ability. In this way, we can carry out targeted publicity and maintenance for different groups of people according to different activities. On the one hand, we can increase the participation rate of activities, and on the other hand, we can also reduce the workload of employees.

Lessons learned from: In the maintenance of members, the customers who have already been consumed can be classified, and targeted maintenance should be carried out, so as to improve the turnover rate and turnover rate.

6. eyeball law Eyeball economy makes propaganda become the necessity of marketing. If we do not pay attention to publicity, we can only wait for death. Therefore, in the regional market, we must try our best to make our brand names, advertising slogans or symbol marks everywhere. Remember, this is a continuous thing to do.

Lessons learned from: Propaganda carriers are everywhere. Vehicles, walls, Internet, paper, mobile phones and people can be used as propaganda carriers for fixed and circulating.

　 7. law of excess and deficiency All things in the world are combined with virtual reality. Passenger flow is also the same, seeing the passenger flow is, can not see the potential passenger flow is have or not, relative to your shop, there are, do not come but no.

Lessons learned from: Today, with the rapid development of mobile Internet, we can not only focus on visible customers, but also focus on potential customers. There is no traditional industry, only traditional thinking.

　　 8. law of interest All the world is prosperous. The world is full of gains and losses. Attracting Eli is still an effective way to attract passenger flow. This profit does not mean only "price concessions"! More is to attract customer flow by creating customer perceived value, such as store value, product value, brand value and so on.

Lessons learned from: At this point, we must divide interests into two concepts: one is interest, the other is interest point two. In this way, we can make good use of the law of interests. The interests are real time, and we can feel them immediately, and the interests are lasting.

The above is the eight laws of Xiaobian's clothing store drainage. After reading, do you know the reason why 98% of the customers choose only 2% of the stores' consumption. Shops have passenger flow in order to improve the performance of stores, so clothing owners want to do business well, they must spend their minds to improve passenger flow!